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Noting that some of its powders and milks have been around for 75 years, the Nestlé design team revamped its whimsical rabbit Quiky while emphasizing a bold yellow as a beacon for the brand.
Liquid I.V. released Energy Multiplier, a non-GMO, vegan electrolyte drink mix that provides two to three times more hydration than water alone, it says.
Although the sports and protein drinks category isn’t necessarily hitting it out of the park, the category nevertheless is “rounding the bases” with modest growth.
A new collaboration between Blue Pacific Flavors, City of Industry, Calif., and McCormick & Co., Baltimore, will market non-GMO, natural flavors with FlavorCell, a technology of McCormick’s Flavor Solutions business segment, to provide high-impact, encapsulated flavor delivery in powdered beverages, confectionery and bakery products.
Complete food brand, Huel, has announced the release of Huel Black Edition. The new powder formula contains half the carbohydrates compared with the company’s existing core nutrition powder range.
ROAR Organic has introduced Electrolyte Powder Sticks, which are formulated with functional ingredients such as electrolytes, antioxidants, and B vitamins.