Liquid I.V. unveils Orange Vanilla Dream
Brand launches ‘Thirstiest Summer Reads’ campaign
(Image courtesy of Liquid I.V.)
Liquid I.V. announced the launch of Orange Vanilla Dream, its newest flavor adding to the Hydration Multiplier lineup.
Inspired by the sweet, citrusy flavors of childhood summers and endless sunshine, it's hydration that tastes like ice cream— without the melt, the company says. With three times the electrolytes of the leading sports drink, plus 8 essential vitamins and nutrients, Orange Vanilla Dream delivers faster, more effective hydration than water alone, it adds.
To help bring the launch of Orange Vanilla Dream to life, Liquid I.V. is rolling out its “Thirstiest Summer Reads” campaign — a love letter to hydration, summer crushes, and steamy romance books, it says. In partnership with The Ripped Bodice, the country’s first romance-only bookstore, consumers can select a “thirsty” romance novel from the official Liquid I.V. x The Ripped Bodice Dreamy Summer Reads list from July 7 through August 7 and the purchase (in-store in NYC and LA or online) will come with a free Orange Vanilla Dream hydration sample.
Hydration Multiplier Orange Vanilla Dream is available to purchase (16 count, $24.99) on Amazon and major retailers nationwide, including CVS, Sam’s Club, Walgreens, Albertsons, Wegmans, and more.
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