Staff Beverage Industry

The House of Rémy Martin introduced the Rémy Martin XO Diwali Limited-Edition, a festive expression created in celebration of Diwali and the cherished traditions of gathering, gifting and renewal that define the Festival of Lights. 

PEPSI and the New York Knicks are tipping off the 2026-27 season with Champions Deserve Pepsi, a new campaign honoring the team’s title and limited-edition PEPSI x Knicks Championship cans and bottles.

smartwater is bringing bubbles to its signature hydration experience with the introduction of smartwater sparkling, a new carbonated vapor-distilled water.

Real Coco has launched its best-selling Organic Pure Coconut Water in a new 480-ml canned format.

Mack Brands announced the expansion of Conte Camillo, its premium small-batch cocktail brand, in the United States, with the stateside launch of its complete five-cocktail portfolio. 

Planet Oat announced the launch of Planet Oat Humble Edition Oatmilk, the brand’s latest innovation in the refrigerated plant-based milk category. 

The Coca‑Cola Co. will preview portfolio innovations to help refresh, hydrate and recharge throughout the day at the 2026 NACS Show in Las Vegas, Oct. 7-9.

Together, the two are inviting consumers aged 21 and up to embrace the unexpected through original content, limited-edition merch and more surprises.

PLAYA DIA, a new premium tequila and lifestyle brand, unveiled its signature Tequila Blanco, crafted from 100% blue weber agave in Jalisco, Mexico, and bottled at 40% ABV.

Celsius announced CELSIUS Energy+ Hydration, a new energy drink that combines 200 mg of caffeine with 670 mg of combined electrolytes, and unveiled redesigned cans for ROCKSTAR Energy.