Staff Beverage Industry

Gold Peak introduced a new and improved Zero Sugar formula as well as a refreshed look.

Swig, Home of the Original Dirty Soda, and Liquid Death launched their first-ever collaboration on Oct. 26, introducing Blood Thirsty, a limited-time drink served in an exclusive 20-ounce color-changing collectible cup. 

Carolans Irish Cream is expanding its family with the launch of Carolans Strawberries & Cream and Carolans Chocolate Cream.

In time with Día de Muertos, Jumex just dropped limited-edition collectible latabotellas (resealable aluminum bottle) for its fruit nectar line. 

Miller Lite is celebrating the Milwaukee Brewers triumph by offering fans a literal taste of victory with Clinch Cans.

Optimum Nutrition announced the launch of its new 30G Ultra-Filtered Milk Protein Shake + Fiber. 

Uncle Matt’s Organic, the Official Orange Juice of the Orlando Magic, is taking its team partnership beyond OJ with the launch of Uncle Matt’s Organic Magic Lemonade. 

Cargill has introduced Craftiva, a reduced-sugar brand of flavored syrups and sweetener packets for consumers who want to cut back on sugar without giving up on taste, the company says. 

Joseph Phelps Vineyards announced the release of the 2023 vintage of the winery’s flagship blend, Insignia. 

NutraBio Labs Inc. announced the launch of PROTEIN NOW!, a shelf-stable protein shot delivering 21 grams of protein in a travel-friendly 3.38-ounce bottle.