Staff Beverage Industry

Not only is Witch’s Brew making its return for the season, but Alani announced two new energy drink flavors for a fall collection: Ruby Apple and Voodoo Vanilla.

7UP, a brand of Frisco, Texas-based Keurig Dr Pepper, is redefining the billion dollar lemon-lime category with its first evolution in more than 15 years, with a lime-led reformulation at the center.

Smirnoff Ice just officially earned the GUINNESS WORLD RECORDS title for the Largest Display of Hot Dogs in Put-in-Bay.

Bottle Nexus with Vista Fulfillment Group announced the execution of Sassenach Spirits and actor Sam Heughan’s exclusive Outlander Jamie Fraser Collection release.

Waterloo Sparkling Water announced a new packaging design across its sparkling water product portfolio. 

BeatBox Beverages, Austin, Texas, introduced Xtreme Sour Black Cherry, a limited-time flavor created for consumers who crave unexpected taste experiences, it says.

Minute Maid Spiked is debuting the newest addition to its ready-to-drink alcohol lineup with Vodka Lemonade Iced Tea. 

BarSol Pisco announced the release of its top-selling Puro Quebranta Pisco in a 2-liter size.

As consumer demand for hard teas and non-carbonated RTDs continue to rise, -196 Vodka Seltzer is expanding its portfolio with the launch of its Green Tea Variety Pack.

C4, Austin, Texas, a cornerstone of the Nutrabolt portfolio of performance brands, announced the launch of C4 Sparkling Protein, a caffeine-free, ready-to-drink beverage that brings a new experience to the protein category.