Staff Beverage Industry

Hibred Beverages announced the release of its limited-edition stackable 3 Tres Tequila bottles, containing 375-ml Blanco, 375-ml Repoado and 375-ml Anejo bottles in a custom wood box.

Fire Brands, Miami, announced its partnership with Playboy, one of the most recognizable brands in the world, to introduce a new line of flavorful energy drinks designed to inspire the next generation of energy drink consumers, it says.

Lyre’s Non-Alcoholic Spirits announced the launch of its new packaging design and rebrand, set to debut globally on eCommerce in Q4 2025, rolling out in select markets in early 2026. 

After more than five impactful years, Lakeville, Mass.-based Ocean Spray Cranberries Inc. President and Chief Executive Officer Tom Hayes announced his retirement, which will be effective March 2, 2026.

Athletic Brewing Co., Milford Conn., and San Diego, announced the return of its Athletic January campaign, a month-long celebration of moderation and mindfulness.

The influencer’s authentic connection with the brand sparked a deeper insight and led to Earle identifying GORGIE as “unique asset in a crowded market.”

Planet Oat also partnered with actress and “Emily in Paris” star Ashley Park, who brings a fun and flavorful perspective to the new creamer, the brand says.

The Jack Daniel Distillery is celebrating this holiday season bigger than ever with the permanent introduction of its iconic Jack Daniel’s Old No. 7 Tennessee Whiskey in a 3-liter bottle.

These new flavors will be available in January at major retailers while supplies last.

DrinkPAK, Santa Clarita, Calif., is expanding and investing $350 million in the construction of a state-of-the-art manufacturing facility in the Bellwether District of South Philadelphia.