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Truly Hard Seltzer, a brand of The Boston Beer Co., Boston, announced that as an extension to the Keep It Light campaign, it will help fans to literally “keep it light” this holiday season by covering the utility bills for festive holiday light enthusiasts through its Truly Keep It Light Holiday Edition contest.
Jones Soda Co., Seattle, announced its expansion into the pet category with the launch of Jones Craft Dog Soda. Uniquely formulated for canines in collaboration with veterinarians and dog owners, new Jones Craft Dog Soda combines all-natural human-grade ingredients in flavors that dogs love, it says.
Livermore, Calif.-based Franzia Wines announced the release of a new limited-edition Franzia Cabernet Sauvignon box wrapped in a colorful holiday sweater design. The box pairs with the new matching Franzia holiday sweater, complete with battery-powered holiday lights and an attached wine swirl scarf.
Pepsi, a brand of Purchase, N.Y.-based PepsiCo, is continuing its 125th anniversary celebration by reuniting with Shaquille O'Neal to unveil a brand-new commercial that highlights Pepsi Mini Cans as ideal for pairing with snack and mealtime occasions.
A consumer price analysis by Alliant Credit Union finds that while turkey and gas prices are decreasing, those cost savings might be offset by rising costs for other items like baked goods, alcohol and canned vegetables.
Corona unveiled a limited-edition collaboration with celebrity fashion designer Talia Coles. Coined Feliz Navi-Drip, the exclusive holiday pairing consists of limited-edition holiday cans of Corona Extra and matching robes, both designed by Talia.
Crimson Wine Group, Napa, Calif., announced its commitment to further reduce the glass bottle weight of its largest production wines. By reducing the weight of its bottles, Crimson aims to lower its environmental impact and contribute toward a more sustainable future, it says.
Athletic Brewing Co., Milford, Conn., announced that more than 200 recipients have received more than $1.6 million as part of its Two For The Trails grant program in 2023.