Staff Beverage Industry

Avaline’s French Rosé debuted a limited-edition label featuring a photograph by Paris-based artist Marcelo Gomes.

Sprite, a brand of The Coca-Cola Co., announced the launch of “The Living Tracklist,” a new campaign that reimagines hip-hop’s 50 most impactful songs as a living, evolving canon shaped by culture, conversation and community. 

Apple & Eve is bringing soccer-inspired packaging to shelves this summer with new limited-edition Apple, Very Berry and Fruit Punch juice boxes designed to tap into the excitement surrounding the sport across North America this summer.

Sazerac Co., Louisville, Ky., announced the national launch of three new ready-to-drink (RTD) cocktail brands, demonstrating the company’s continued investment in one of beverage alcohol’s fastest-growing categories. 

In celebration of the brand’s legacy, Mountain Dew is announcing a limited-edition commemorative can bundle for purchase for a limited time on TikTok Shop.

America’s leading beverage companies, including The Coca-Cola Co., Keurig Dr Pepper and PepsiCo, announced the nationwide expansion of a shared digital ingredient transparency infrastructure, American Beverage explains.

The Brewers Association (BA) and the American Cider Association (ACA) announced that CiderCon and the Craft Brewers Conference & BrewExpo America (CBC) will co-locate in San Antonio, Texas, April 5-7, 2027.

Botanic Tonics, a brand in kava-centric botanical tonics, announced a limited-edition feel free Classic bottle created in honor of America’s 250th anniversary. 

In celebration of the centennial of Marilyn Monroe's birth, Piper-Heidsieck Champagne unveiled a limited-edition cuvée honoring the historic bond between the French House and the Hollywood legend.

oHy, Grand Rapids, Mich., announced the nationwide launch of two new flavors: Blackberry and Pineapple.