Staff Beverage Industry

To celebrate the upcoming release of Illumination and Nintendo’s “The Super Mario Galaxy Movie,” bubly launched limited-edition flavors and character-themed packs to help consumers immerse themselves in the film’s universe before the movie hits theaters.

Tractor Beverage Co. announced that Haymaker has earned Clean Label Project (CLP) Certification, following independent, finished-product testing for a broad range of industrial and environmental contaminants.

Truly Hard Seltzer is making dreams come “truly” this winter with its limited-edition offering: the Truly Dream Pack. 

Sprite announced the launch of its new co-branded, limited-edition cans featuring select NBA teams and Unrivaled players.

Keurig Dr Pepper, Burlington, Mass., and Frisco, Texas, announced it is entering 2026 with an unrivaled commitment to flavor leadership, debuting innovations across its carbonated soft drinks (CSDs), teas, waters, energy and juice drinks portfolios. 

Celebrating National Margarita Day, (Feb. 22) Topo Chico Hard, a brand of Molson Coors Beverage Co., Chicago, introduced two new innovations: Topo Chico Hard Margarita Flavored Alcohol Beverage six-pack glass bottles and Margarita MAX FAB Strawberry Hibiscus.

Pepsi announced the official launch of Pepsi Prebiotic Cola nationwide, marking the legacy cola’s introduction of prebiotic fiber.

Rémy Martin announced the release of two new V.S.O.P This Is My City Limited-Edition bottles celebrating Miami and Los Angeles, highlighting the distinct cultural influence and creative spirit of each city. 

Crimson Wine Group Ltd., and Purple Brands announced that Crimson Wine Group has acquired the critically acclaimed Raeburn wine brand from Purple Brands.

Terrapin Beer Co. announced a comprehensive brand refresh, which features new visual interpretations and artist collaborations across packaging, logos, taglines and more.