Staff Beverage Industry

Waiākea Hawaiian Volcanic Beverages announced it has commercialized the use of algae-based inks for its social impact beverage products.

Giddy Up is not an extension of Austin Eastciders’ cider line. It’s an entirely new product for a different moment, the brand states.

Simply Spiked, a brand of Molson Coors Beverage Co., Chicago, is expanding its portfolio with the launch of Simply Spiked Bolder. 

The RTD coffee is available in three of the 7 Brew’s top-performing flavors: Blondie, Brunette Brownie and Banana Bread

The limited-edition collection features three soda-inspired lip products. 

Skrewball Whiskey rolled out its fan-favorite 100-ml cans, now with a refreshed look.

Gatorade, a brand of Purchase N.Y.-based PepsiCo, announced the launch of Gatorade Lower Sugar, ushering in a new era of science-backed hydration, it says.

Pabst Blue Ribbon officially brought back its famous 99 Pack, designed for when PBR drinkers show up to own the moment, and this time it is getting the full Godzilla treatment courtesy of artist ATTACK Peter. 

Spindrift Beverage Co., Newton, Mass., announced the launch of Spindrift Tea, a line of non-carbonated iced teas made with real brewed tea and real squeezed fruit. 

Brown-Forman Corp., Louisville, Ky., and Pabst Brewing Co. announced a mutual agreement to conclude their partnership related to flavored malt beverages (FMBs) within the United States.