Staff Beverage Industry

Dutch Bros, Tempe, Ariz., unveiled its new summer lineup featuring a new drink category: Myst Energy Refreshers, as well as two returning seasonal sips, Dulce de Leche and Strawberry Colada. 

Brown‑Forman Corp., Louisville, Ky., announced that the company and Pernod Ricard have terminated discussions regarding a potential business combination, as the companies were unable to reach mutually agreeable terms.

Republic National Distributing Co. (RNDC) provided an update on a series of strategic transactions currently underway across its footprint as part of its ongoing evaluation of its business and market alignment. 

Sazerac announced a strategic partnership and financial investment in 818 Tequila, the award-winning tequila brand founded by Kendall Jenner, as well as an exclusive U.S. sales and distribution relationship.

McDonald's USA, Chicago, announced it is building on consumers’ special connection to iconic drinks like Sprite, Diet Coke and Hi-C Orange with the launch of six new specialty drinks — three new Refreshers and three crafted sodas coming to restaurants nationwide, beginning May 6.

This Teacher Appreciation Week (May 4-8), Fireball Cinnamon Whisky, Louisville, Ky., is challenging consumers 21 and older to gift an educator from their past the Fireball Blazin’ Apple Flask.

Red Bull has announced this year’s Red Bull Summer Edition: Sudachi Lime. This limited-time offering is available with and without sugar at retailers nationwide while supplies last.

To honor its American legacy, Mountain Dew is introducing American Dew, a limited-edition wrapped can and bottle available nationwide throughout the summer.

In addition to the patriotic packaging, Blake’s is celebrating with a nationwide sweepstakes aiming to fuel summer adventures. 

The Captain Morgan Sliced lineup is taking a mini vacation with its new Captain Morgan Sliced Colada Style Drink Variety Pack.