Staff Beverage Industry

The beverage is wrapped in artwork inspired by New Orleans’ Voodoo culture, celebrating the vibrant and mystical spirit of the Big Easy. 

Anheuser-Busch, St. Louis, announced a $30 million investment in its Jacksonville, Fla.-based brewery and can plant. The investment will go toward upgrading brewing and packaging equipment to fuel increased production of Michelob ULTRA.

Premier Protein is kicking off 2026 with refreshed branding and a new product launch.

Ingredient suppliers announce the flavor trends they expect to see in 2026 new products.

Devils Backbone Distilling Co. announced that its ready-to-drink (RTD) canned cocktail, Smash, has received a “fresh squeezed” new look.  

Bloom Nutrition announced the launch of Bloom Clear Protein, a modern take on protein powder designed to deliver both performance and beauty benefits in a refreshingly light format, it says. 

Part of the celebration is the rollout of four retro-style Classic Cups, featuring a new design every few weeks that draw inspiration from the Chick-fil-A archives.

Monster Energy is kicking off the new year with a fresh take with the Introduction of Monster Energy Strawberry Shot.

The new offering will be a permanent addition to poppi’s lineup. 

New England Brewing Co. (NEBCO) released its first-ever 12-pack of 12-ounce cans. The initial release, featured two of the brand’s flagship products, including Sea Hag and Fuzzy Baby Ducks. NEBCO Lager will follow in 2026.