Articles by Staff Beverage Industry

OLIPOP announced the launch of The Feel Good soda, a new creative platform that will roll out alongside a new visual identity, refreshed packaging and a national advertising campaign. 

The U.S. beverage alcohol industry remains in a continued contraction across core spirits and wine, according to first quarter SipSource data from Wine & Spirits Wholesalers of America (WSWA). 

Just in time for summer BBQs and America’s 250th birthday, Sparkling Ice, crafted by Talking Rain Beverage Co., has unveiled the Sparkling Ice LIFE SAVERS Red, White and Blue variety 12-pack.

The International Bottled Water Association (IBWA) and the Northeast Bottled Water Association (NEBWA) announced that registration is officially open for the joint 2026 Conference & Trade Show. 

Beauty brand Space Camp Wellness recently collaborated with OLIPOP for a set of four soda-inspired lip balms: Cream Soda, Vintage Cola, Shirley Temple and Crisp Apple. 

The energy beverage features a bold blueberry and lemon flavor with added benefits. 

Blue Run Spirits announced an Indiana-exclusive, limited-edition release of its award-winning Kentucky Straight High Rye Bourbon Whiskey in collaboration with the iconic Indianapolis Motor Speedway (IMS).

Welch’s introduced a new limited-edition Sparkling Blueberry flavor for summer 2026, bringing a new addition to its seasonal Sparkling lineup inspired by America’s 250th anniversary.

Hoplark is unveiling a comprehensive brand refresh, introducing a new visual identity inspired by how people actually drink today.

With Gopuff, Tempted is on a platform its audience already uses, the brand notes.