Articles by Staff Beverage Industry

SOCIAL&CO announced extending the spritz season beyond the summer months with the launch of Pear & Rosemary Italian-Style Spritz.  

Red Bull announced that its Winter Edition Fuji Apple & Ginger, which launched in August, now will be a permanent addition to the Red Bull Editions lineup.

Nurri announced the launch of its new Protein Milk, delivering 20 grams of complete protein.

Fernet-Branca announced the third installment in its annual U.S. Limited Edition series, enlisting Los Angeles-based artist Austin England to reimagine the bottle into a collectible piece of art inspired by the brand's ties to tattoo culture. 

Taco Bell and MOUNTAIN DEW Baja Blast are putting Olivia Rodrigo’s stamp on a new drink with the launch of You Seem Pretty Pink for a Baja Blast, the first-ever pink twist on the iconic beverage.

La Pulga Tequila debuted a new 2026 Horned Frogs Collector’s Bottle and the Horned Frogs Three-Year Collection, a limited-edition boxed set featuring all three commemorative bottles released since 2024.

Inspired by one of the biggest flavor trends of the year, SONIC announced it is turning the banana craze into a craveable lineup of nostalgic sweets and innovative new sips, led by the return of the fan-favorite Banana Pudding Shake.

USANA Health Sciences launched Clear Protein + Creatine Mix, bringing clear whey protein isolate, micronized creatine monohydrate and electrolytes into one 50-calorie drink.

This Halloween, SUNNYD is bringing mystery to the beverage aisle with the launch of SpookyD, a limited-edition mystery beverage designed to surprise taste buds and add a playful twist to the season’s most memorable moments, it says.

Dutch Bros announced the highly anticipated return of the Caramel Pumpkin Brûlée and Cookie Butter, as well as the debut of the new Autumn Berry.