Articles by Staff Beverage Industry

Reach3 Insights found that consumers evaluate beverages on far more than taste, considering factors such as function, wellness, convenience, ingredients and the role a drink plays in a particular moment.

Maker's Mark announced a global travel retail exclusive series featuring custom, city-inspired labels designed by acclaimed artist Alexandra Pacula. 

Fireball Cinnamon Whisky, Louisville, Ky., is rewriting the rules of footwear with the launch of Fireball Sneaks, limited-edition sneakers featuring a custom-built compartment designed to hold the brand’s new Stash Flask.

Waiākea Hawaiian Volcanic Beverages kicks off its 14th anniversary with the launch of Waiākea Paʻa, a premium reusable glass collection available in still and sparkling.

Jones Soda Co. announced the introduction of its Zero Sugar Craft Soda lineup at Western Canada Club Stores.

The collection captures the rugged spirit of the frontier with a vintage Western flare, with pieces influenced by rodeo culture and Musgraves’ album. It serves as a continuation of the album itself, the brand says.

This campaign highlights GORGIE’s commitment to wellness, community and innovation while also reinforcing its position as one of the fastest-growing brands in the functional beverage space, it adds. 

Jones Soda Co., Seattle, announced the return of its collaboration with Crayola through a limited-edition Crayola x Jones Soda Six-Pack launching during the back-to-school summer season.

SPYLT unveiled a bold new look alongside its “Deliciously Outta Hand” campaign, encouraging consumers to tap into their inner teenager through the “Outta Hand Chug Challenge.” 

Hornitos Tequila and Jarritos announced the launch of their collaboration with the new Margaritos Flavor Pack, a limited-edition variety pack that brings together two of Mexico’s most beloved brands.