Articles by Staff Beverage Industry

To celebrate the release of “Wicked: For Good,” Absolut has brought back its sequin bottle sleeve with a Wicked-ly fun twist: the sleeve transforms from pink to green with the flick of a wrist.

Elmhurst 1925 has partnered with Costco to launch an exclusive three-pack of its best-selling Unsweetened Cashew Milk. This move marks its official entry into the warehouse club space.

This new integrated campaign celebrates the spirit that defines Coca-Cola and both the Olympic and Paralympic Games, uniting fans across the country in shared moments of pride connection and refreshment, the company adds.

Vaseline is extending summer’s shimmer with the launch of Vaseline’s ShimmerGirl, a collab with Amanda Batula that blends beauty and beverage.

Monster Energy, Corona, Calif., is bringing its hit European flavor Bad Apple stateside. Already a hit overseas, Bad Apple became one of Monster’s top new product launches in the U.K. and across Europe, the company says.

The series includes unfiltered takes on everything from songwriting to stomach problems (something that Culture Pop’s probiotics might help with, it adds).

Vive Organic, the Suja Life-owned leader in wellness shots, is expanding its energy line with two new functional shots: Energy + Focus and Energy Extra Strength.

For the first time in the United States, Red Bull will release an Advent Calendar, which will be available in limited quantities starting Nov. 3 at Costco, Kroger, Target, Walmart, and select Circle K’s.

As part of the ongoing celebration of a 500-year legacy, Disaronno has unveiled a Limited-Edition 500th Anniversary Collection. The five unique designs capture the essence of five centuries of Dolcevita, Passione, Bellezza, Stile and Eleganza.

Blue Run Spirits announced the release of its limited-edition commemorative bottle honoring the 40th anniversary of the Chicago Bears’ 1985 legendary 18-1 season and championship victory.