Campari Sarti
Campari Group announced the official launch of Sarti, bringing one of Europe’s fastest-growing aperitifs stateside.
Joining Campari Group’s spritz portfolio alongside Campari, Aperol and Crodino, Sarti complements the portfolio’s diverse offerings while reinforcing the company’s leadership in the spritz category and marking its largest-ever investment behind an aperitivo launch, the company says. Created for those who embrace reinvention, Sarti blends blood orange, passion fruit and mango to deliver a bright, fruit-forward and sweeter flavor with balanced sweetness, it notes.
“Sarti Spritz’s viral rise reflects a growing appetite for brands that feel bold, expressive and made for the way people connect today,” said Allison Varone, head of marketing at Campari America, in a statement. “Sarti, our newest addition, strengthens our spritz portfolio and underscores our continued commitment to the category, which we see as an important area of growth. We’re excited to build on its global momentum and introduce American consumers to a spritz that is already inspiring discovery and conversation around the world — while disrupting traditional aperitivo culture with a fresh, playful approach.”
Sarti is available at select retailers, bars and restaurants nationwide.
www.sartiaperitivo.com/en-us
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