Campari Crodino

(Image courtesy of Campari America)
Campari America announced the U.S. market debut of Crodino, a non-alcohol beverage and ritual beloved in Italy since 1965, it says.
Just in time for summer, Crodino brings an unmistakably bittersweet, bubbly flavor to select U.S. markets. The sophisticated and flavorful beverage is an option for those looking to partake in the Spritz ritual, without the alcohol, the company says.
Crafted in Italy over a six-month infusion and blending process, Crodino delivers a complex flavor profile featuring warm aromatics of clove, cardamom, nutmeg and coriander seeds, along with more than 10 other herbs and spices. The result is a full-bodied, non-alcohol ready-to-serve Spritz with a spicy herbal and refreshing citrus finish, the company notes.
“What’s been particularly exciting is how both consumers and our on-premise partners have embraced iconic Italian brands creating vibrant social experiences centered around the Spritz,” said Allison Varone, Campari America’s head of marketing, in a statement. “With the launch of Crodino, we’re expanding the joy of Spritz to even more consumers who seek a sophisticated and flavorful non-alcoholic option.”
Crodino joins Campari America’s House of Aperitifs, the home of brands like Aperol, Campari and Cynar.
As the non-alcohol beverage space continues to boom, Crodino answers the growing demand for premium non-alcoholic cocktails that don’t compromise on taste or ritual, the company says. Already a staple in Italian Aperitivo culture, Crodino’s roots trace back to the golden era of Italian herbalists in the 1960s, according to the company. Created during a time when many were searching for low- and no-alcohol alternatives, Crodino became a standout for its intricate flavor and social appeal, it says.
Packaged in 175-ml glass bottles, Crodino can be purchased in a four-pack for $14.99, and is available this summer in locales across California, Texas, Florida, Massachusetts, Illinois, Washington D.C. and Maryland, with additional markets to follow, it says.
www.crodino.com
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