De Soi, the non-alcohol drinks brand co-founded by Katy Perry, announced the launch of Social Spritz, a line of functional NA seltzers designed for all-day enjoyment.
The beverage market has seen more non-alcohol brands embark on licensing partnerships with food and candy brands. Meanwhile, brand licenses also are crossing lines with non-alcohol products venturing into alcohol.
BERO is marking the release of Sony Pictures’ Spider-Man: Brand New Day with a limited-edition collection of Spider-Man: Brand New Day-inspired cans available exclusively at berobrewing.com and select movie theaters nationwide.
As functional beverages with added benefits are gaining momentum, a recent insight from Flavorchem spotlights key trends shaping tea, alcohol, as well as functional wellness beverages.
Heineken 0.0 announced the launch of two new non-alcohol flavors: Cold Pressed Lime and Nectarine Juniper, marking the next evolution of the brand’s alcohol-free portfolio, it says.
On Demand In Beverage Industry’s annual State of the Industry: The Non-Alcohol Beverage Market, analysts at S&D Insights LLC provide an in-depth look at the past year and what the future holds for them in 2026.