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Molson Coors Beverage Co. announced the release of Roxie, a zero-proof canned cocktail jumping onto the scene and straight to your doorstep just in time for Dry January, it says.
Latitude Beverage, a Boston-based company behind a portfolio of award-winning wine and spirits brands, introduced Déluré, its first line of low-calorie, low-alcohol and alcohol-free wines from France.
Asahi Europe & International announced the launch of its alcohol-free beer, Asahi Super Dry 0.0%, in the U.K., Ireland, Australia, France, Sweden, the U.S. and Canada.
Los Angeles-based HOP WTR, a non-alcohol beverage company, announced its commitment to helping fans ditch the booze this January with the launch of the HOP LOCKR. With more people choosing to take part in “Dry January” each year, the HOP LOCKR will keep temptation at bay by keeping booze locked up until Feb. 1, so those participating can achieve their “Dry January” goals, the company says.
Wild Tonic, a brand of Jun Kombucha made with honey instead of cane sugar, announced a new innovation within its nature-inspired holistic, non-alcohol beverage line: The Wanderer Series.
Boisson announced the launch of its first-ever in-house non-alcohol beverage: Boisson Blanc. Boisson Blanc was curated by Boisson in partnership with winemaker Johannes Leitz of the German wine brand Leitz.
On-Demand In Beverage Industry’s annual State of the Industry: The Non-Alcohol Beverage Market, the analysts at Beverage Marketing Corporation will dive into the beverage patterns of 2021 and prognosticate whether those patterns will continue in the years ahead.