Best Day Brewing announced the launch of Dark Diamond, a limited-edition seasonal brewed in collaboration with Protect Our Winters (POW). 

This rich, dark Mexican-style lager is a non-alcohol take on this style and celebrates rugged landscapes, like mountain ridgelines, forested trails, flowing rivers and the communities working to protect them, the company says. Best Day Brewing will donate all proceeds from Dark Diamond sales to support POW’s mission to protect clean air, clean water and a healthy environment for everyone, it adds.

“Dark Diamond is brewed for all those Best Day Yet moments in winter. And who better to embody that relentless spirit than Jeremy Jones,” said Tate Huffard, founder of Best Day Brewing, in a statement. “Partnering with POW lets us give back to the landscapes that inspire us and the communities that protect them, ensuring future generations can have many more Best Days in the places we love.”

Jones, a professional snowboarder and founder of POW, added: “This collaboration connects what we stand for at Protect Our Winters: community, creativity and climate action. Best Day Brewing shares our belief that small choices can create lasting impact, and Dark Diamond is a great example of that spirit in action.”

Dark Diamond is a smooth, dark Mexican-style lager with roasted malt character, a hint of cocoa, and a crisp finish, the company says. Balanced and drinkable, it brings depth without heaviness, ideal for post-adventure moments or fireside storytelling, it notes. The packaging features original artwork by Hannah Eddy, an artist and POW ambassador known for her colorful, dynamic style that reflects movement, joy, and a deep connection to outdoor spaces, it adds.

Dark Diamond is available for a limited time in six-packs, both on shelf at retail and online at the company’s website as well as Amazon. 

www.bestdaybrewing.com