The U.S. beer market’s resume showcases consumers interest in super-premium and flavorful options. For domestic beer, above-premium and super-premium outperformed the other segments.
Moderation has resulted in consumers across different age demographics to be more interested non-alcohol beer as the segment continues to grow its base.
Import beer posted another strong year in 2024 with experts calling attention to the performance of Mexican beers as the driving force behind that growth; however, potential tariffs could stall that growth.
Hard cider continues to navigate challenges, but the beer segment is embracing flavor and variety as data shows its success is tied to seasonality and regions.
Experts note that the proliferation of non-alcohol beer has allowed the category to retain consumers as beer contends with more competition in recent years.
Import beer posted another strong year in 2023 with experts calling attention to the performance of Mexican beers as the driving force behind that growth.