Healthy beverage choices are influencing the U.S. beer market as non-alcohol beer continues to post strong sales numbers.

Import beers have long been known for their dollar sales contributions to the U.S. beer market due to its higher price point; however, volume sales are projected to be on the rise for the beer segment as well.

With growth outpacing all other beer segments, flavored malt beverages have been the success story of the beer market thanks to the strong performance of hard seltzers.

The U.S. beer market remains in a state of flux as consumers move away from historical strongholds for more premium offerings. As a result, domestic beer sees its super-premium sector outpacing the segment.

With the reduction of on-premise options, craft beer saw off-premise hold up the category as it navigated impacts of the pandemic.

Although hard ciders account for a small portion of the overall beer market, the segment has weathered the challenges of the pandemic thanks to its off-premise presence.

Diversification will be beer’s recipe for success.

As beer consumers expressed a growing desire for new styles and flavors, the imported beer segment was among the markets that benefited from this demand.

In the past two decades, craft beer has been the darling of the beverage industry as the domestic beer segment produced, at times, double-digit growth in sales and volume. As that performance has decelerated to single digits, analysts suggest this could be a sign that the market has reached a maturation point.

Compared with other segments in the beer market, hard cider remains niche.