Articles Tagged with ''beer market report''

With beverage alcohol consumption down across all major markets, the U.S. beer market is embracing premium, flavorful and non-alcohol options to reach consumers. For domestic beer, brands, not segments, hold the future to engaging legal drinking age consumers.

After approximately a decade of posting dollar sales growth, the imported beer market took a turn in the later part of 2025, resulting in decline in dollar sales. 

Traditional flavored malt beverages and hard teas shine in the ready-to-drink alcohol space, while hard seltzer category looks to stop declines.

Craft beer carved out a strong position within the U.S. beer market, yet recent years of declines are taking a toll on the segment as brands and even breweries have shuttered as a result.

Although moderation trends have elevated non-alcohol beer’s standing, analysts highlight that taste and supporting choice will keep the segment growing.

>After suffering declines in 2024, hard cider was able to turn its performance around, showcasing modest increases in 2025, with analysts pointing to flavor innovations to continue that progress.

Beverage Industry provides an in-depth look at the U.S. beer market and its 2025 performance.

Beverage Industry provides an in-depth look at the U.S. beer market and its 2024 performance. In addition to a category overview, this annual report offers detailed performance, insights, and new product releases from six key beer segments: craft, domestics, flavored malt beverages, imports, hard cider, and non-alcoholic.

The U.S. beer market’s resume showcases consumers interest in super-premium and flavorful options. For domestic beer, above-premium and super-premium outperformed the other segments.

Moderation has resulted in consumers across different age demographics to be more interested non-alcohol beer as the segment continues to grow its base.