May 2021 | Beverage Industry Magazine

Beverage Industry’s May issues delves into the $11.6 billion cannabis industry that is expected to grow 18.3 percent through 2026. The article highlights what impact CBD and THC is having on the beverage industry. Also in this issue of the eMagazine details the growth of the sports and protein drinks markets as well as how beverage-makers are utilizing fiber and probiotics in their formulations. Readers also get insights on smart labeling technologies, driver training and much more.

Cover Feature

Business interest in $30B cannabis market up 140%

Canopy Growth inks partnership with Southern Glazer’s to expand distribution of its CBD-infused waters to seven states

Barbara Harfmann

May 5, 2021

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Some 50 years removed from the Hippie Movement of the ‘60s and ’70s, medical and recreational marijuana, pain-relieving edibles like gummies and tinctures are being used by a diverse consumer base in a growing $30 billion cannabis market.

Operations

OEMs prioritize sanitation, efficiency for conveyor solutions

Web tools support customization of conveying operations

Jessica Jacobsen

April 1, 2020

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For manufacturers of conveyor systems and supporting materials, sanitation measures have been driving the innovations emerging from this market.

Distribution

Ongoing driver training promotes safety culture

Third-party systems can support safe driving operations

Jeff Cioletti

May 3, 2021

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Continuing education is part of virtually every professional field, but it’s often an afterthought in commercial delivery. However, ongoing training can promote a safety culture within the distribution company and improves the company’s safety scores.

Channel Strategies

Technology playing larger role in merchandising executions

Eye-catching visuals, brand messaging can facilitate high payout for beverage-makers

Barbara Harfmann

April 29, 2021

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To drive up basket rings in-store, merchandisers are creating point of sale (POS) and point of purchase (POP) displays. In-store success relies a number of factors including location of the display, uniqueness, and the ability to link to QR codes to win cash and prizes.

Coca-Cola with Coffee and Coca-Cola Zero Sugar with Coffee

Ingredient Spotlight

Vanilla remains top solution for beverage formulations

Natural, clean-label associations keep vanilla on top

Isi Frank Ativie

April 30, 2021

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Nostalgia has kept vanilla among the top flavors used in food and beverages, but its association with natural and clean-label trends is giving it an edge.

Up Close With

Tea Horse Road brings tea back into the spotlight

Seven Teas iced teas and lemonades to launch in cans nationwide

Stephanie Cernivec

April 23, 2021

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Brothers Josh and Jeremy Issak set out on a mission to give tea the front seat and bring affordable, organic, real-brewed tea to the people. In 2019, the brothers launched their flagship line of organic specialty teas: Seven Teas.

Category Focus

Functional, plant-based ingredients boost sports, protein drinks’ growth

Performance beverages broaden functionality with new releases

Stephanie Cernivec

April 22, 2021

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Although the pandemic presented a challenge for many beverage categories, it seems to have offered an opportunity for the sports and performance drinks segment.

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R&D Feature

Digestive health ingredients help fill nutritional gaps for consumers

Beverage-makers embrace fiber, prebiotics, probiotics and postbiotics solutions

Jennifer Storelli

April 1, 2020

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Data is showing that consumers are more worried about their health and are turning to functional foods and beverages for healthy solutions. To counter this, more people are proactively seeking nutrient-dense products that are good for the gut.

Operations Perspective

Palletizing cases fully automated

Brewhouses exemplify total automation

John Peter Koss

April 26, 2021

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Within beverage processing, the automation goal basically have been attained; however, whether other segments such as packaged production also will embrace full automation remains to be seen.

Between Drinks

Dwayne “The Rock” Johnson’s tequila brand gifts up to $1M of “Guac on the Rock”

Drink gifting app @Get_GYDO connects people, facilitates buying of drinks

Barbara Harfmann

May 4, 2021

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In celebration of Cinco de Mayo and May birthday of Dwayne “The Rock” Johnson, the actor and beverage entrepreneur gifted up to $1 million of “Guac on the Rock” with purchase of his Teremana tequila. A new drink gifting app, “Get Your Drink On,” enables users to socially gift a drink to someone in the same bar or in a location across the country.

Distribution

Carts, hand trucks address challenges of beverage delivery

Delivery equipment prioritize ergonomics, durability

Jessica Jacobsen

April 28, 2021

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The grind of direct-store-delivery encourages OEMs to develop equipment that supports the safety of personnel while remaining durable for the long haul.

Packaging Materials

Beverage market taps into smart labeling technology

Intelligent labels further branding, security

Jessica Jacobsen

April 27, 2021

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Whether for enhanced branding opportunities, to protect the authenticity of a brand or to prevent counterfeiting, smart labels are increasing in usage across the beverage market.

Beverage Beat

Beverage-makers turn to solar and more in name of sustainability

Sonoma County Winegrowers, Sonoma County Vintners host virtual forum on Earth Day

Jessica Jacobsen

April 19, 2021

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The beverage market is “seeing the light” on how to amplify sustainable operations, including adoption of solar technology.

In light of the widespread use of rPET in the beverage market, the quality control of preforms is a useful activity that is experiencing increasing importance today. Together with the players of this market, we think the purpose of controls isn't just to detect defects but their prevention through process correction.

This webinar will focus on the benefits of implementing a true data infrastructure, and the challenges that organizations will face along this journey.