June 2021 | Beverage Industry Magazine

In the June 2021 eMagazine of Beverage Industry highlights how beverage-makers are stepping up to help their partners in the on-premise channel rebound after a challenging year. Also featured in this issue is the annual Top 100 Beverage Companies Report, a look at the U.S. tea market, the latest flavor trends driving formulations, the craft beverage alcohol supplement and much more.

Cover Feature

Beverage brands rally to support recovery of on-premise channel

On-premise specific packaging, new entries could lift channel

Jessica Jacobsen

June 8, 2021

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For the U.S. on-premise market, the pandemic last year was the equivalent to a season-ending injury as it forced many operations to shut their doors. Although it has been a difficult 15 months for the channel, beverage-makers are stepping up to support the on-premise community as it looks to rebuild.

Beverage businesses build, expand facilities for expansion

Building for the future

Sarah Graybill

June 1, 2021

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While experts note new facility builds have decreased slightly, many beverage businesses still are expanding or constructing facilities to meet demands of growth and expansion.

Direct-to-consumer models expanding through eCommerce market

Wholesale community reaping benefits of digital mobility

Jessica Jacobsen

June 7, 2021

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When it comes to eCommerce, consumers continue to index increased usage. As eCommerce’s influence grows, beverage-makers and wholesalers also are seeing the benefits direct-to-consumer and digital ecosystems can offer.

thermochromic, photochromic, glow-in-the-dark inks

Specialty inks, coatings create memorable first impression

Inks, coatings and brand design differentiate brands

Barbara Harfmann

June 4, 2021

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In a competitive beverage marketplace, products need to create a memorable first impression and create “theatre in the hand.” Inks and coatings convey what is inside the package, but also play a key role in advertising, branding and sales.

Dashboard cameras alert drivers, provide actionable insights

Collision avoidance systems bring measurable improvements to operational safety

Jeff Cioletti

June 3, 2021

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When moving products from Point A to Point B, truck drivers know that any kind of crash can wreak havoc on beverage distribution. Innovations in collision avoidance systems can have almost immediate, tangible effects.

Category Focus

Foodservice closures impact tea sales

Herbal teas outperform during COVID-19 as consumers seek immune support

Barbara Harfmann

June 2, 2021

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The tea and RTD tea category offers diverse options for every style and taste, including bagged, bottled, hot, iced and cold brew along with black, green, herbal and kombucha varietals.

R&D Feature

New beverage development combines familiar, novel flavors

Health and wellness elevates better-for-you flavor profiles

Sarah Graybill

May 18, 2021

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Beverage-makers are integrating “wellness” flavors to feed consumers demand for better-for-you beverages.

Return of tourism aids recovery efforts for craft beverage alcohol

Harvest Hosts offers wineries, breweries, distilleries chance to engage consumers

Jessica Jacobsen

May 19, 2021

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With the pandemic hampering the tourism market, craft beverage alcohol purveyors had to get creative to engage with consumers. Harvest Hosts is aiming to connect American RVers with hosts among its 868 winery, distillery and brewery partners.

Distribution

Telematics solutions keep driver safety paramount

Reduced costs bolster ROI on telematics technology

Jennifer Storelli

May 20, 2021

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Changing distribution demands have spurred an increase in the number of vehicles needed for food and beverage distribution, which also is bolstering the demand for telematics solutions.

Ingredient Spotlight

Hydrocolloids help beverage-makers fulfill consumer demands

Functionality, clean label among trends impacting hydrocolloids market

Stephanie Cernivec

May 24, 2021

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Most recently, demand for plant-based, clean-label and reduced-sugar functional beverages has been high, according to experts. Hydrocolloids help address all of these needs.

Operations Perspective

The reality of the beverage market’s pre-distribution

Before and after movements affect warehousing needs

John Peter Koss

May 25, 2021

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The true meaning of warehouse cost must recognize that the building was created to store materials and goods in what can be called a “before and after” movement.

Up Close With

Boxed Water Is Better highlights benefits of carton packaging

Partnerships help clean oceans, plant trees

Isi Frank Ativie

May 26, 2021

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Since 2009, Boxed Water Is Better has been utilizing cartons that are 92% plant-based to help reduce the packaging waste that impacts the environment.

Interstate DTC shipping only legal in 13 states

70% of craft brewers would consider direct-to-consumer shipping if legal in their states

Barbara Harfmann

May 27, 2021

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In Sovos ShipCompliant and the Brewers Association’s first-ever “Direct-to-Consumer Beer Shipping” report, 84% of regular craft beer drinks want to be able to legally purchase beer via DTC shipping to their homes. Currently, interstate DTC shipping is only legal in 13 states.

Between Drinks

Post-COVID, consumers plans to return to on-premise neighborhood restaurants

Rum surges in popularity with piña colada, mojito top cocktails

Barbara Harfmann

May 20, 2021

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Post-COVID-19, experts note that the “size of the prize” opportunity in the on-premise channel are huge. When making cocktails, rum is surging in popularity as the spirit of choice in piña coladas, mojitos and Margaritas.

Consumer behavior changing how foodservice beverage category will progress

Suppliers developing equipment to alleviate consumer concerns with to-go beverages

Jessica Jacobsen

May 28, 2021

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The beverage category is evolving its approach with foodservice operators as consumer habits have changed during the pandemic.

Craft Beverage Alcohol has helped consumers connect with their communities through their innovative recipes, on-site taprooms and bars, and even philanthropic efforts.