Beverage Industry Magazine

2020 December

Beverage Industry’s December issue highlights five beverages brands that are “shooting for the moon” in terms of innovation. Also in this issue, we spotlight the premiumization of the private-label beverage market, the latest trends impacting the use of tea ingredients in beverages, the growth of beverage sales in the eCommerce platform, and much more!

Ingredient Spotlight

Tea suppliers support better-for-you beverage development

Coupling tea with vanguard categories, flavors will boost health associations, experts note

Jessica Jacobsen

November 25, 2020

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In the beverage market, the ascension of health and wellness is elevating ingredients like tea, which are touted for their healthy product attributes.

vitamin-infused cold-brew shot: Ojai Valley

R&D Feature

Immunity-conscious consumers seek fortified beverages

Consumers seek improved health, on-the-go nutrition

Sarah Graybill

November 30, 2020

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Consumers’ increased focus on health and performance has been exacerbated by the pandemic’s influence on immunity-focused consumers. Meanwhile, beverage makers are innovating ways to fortify beverages in ways that also deliver on taste and texture.

Up Close With

OXIGEN bubbles over with growth

NBA’s Stephen Curry, LPGA golfer Michelle Wie West face of the brand

Barbara Harfmann

November 23, 2020

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Founded in 2014 by Blair Bentham, OXIGEN has grown 300 to 400 percent year-over-year. It recently closed on $15 million in Series B funding, which will help the oxygenated water brand build brand awareness and scale national distribution.

Channel Strategies

Pandemic conditions boost eCommerce, beverage sales

Beverage category, alcohol sales thrive in 2020

Sarah Graybill

November 24, 2020

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Already on the rise, eCommerce purchasing is proliferating during the pandemic. The beverage market has pulled ahead as an emerging leader as alcohol brands embrace online platfoms.

Category Focus

Private-label beverages are combining value with quality

Premiumization proliferates among private-label beverages

Jessica Jacobsen

November 20, 2020

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Historically known for its value attributes, private-label beverages are getting a premiumization boost as consumers also seek quality from these cost-friendly products.

Packaging design can be felt throughout the beverage production process

End user important to consider when designing beverage packages

John Peter Koss

November 19, 2020

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The beverage market consistently is prompted with important questions and concerns pertaining to product packaging design and the application. Answering these questions can protect brand integrity, John Peter Koss writes.

Operations

Lubricants support product safety measures through NSF H1 solutions

Lubricants support sustainability goals through innovations

Jessica Jacobsen

November 18, 2020

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In beverage warehouses, operations have a broad checklist to ensure safe beverage production, but today’s lubricant manufacturers are doing their part to take worry off their minds.

Between Drinks

Beck Flavors names 2021 Flavors of the Year

Yuzu, Cherry Blossom highlighted for versatility

Barbara Harfmann

November 17, 2020

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During a Nov. 10 webinar over Zoom, I learned what flavors Beck Flavors chose as their 2021 Flavors of the Year.

Last Drop

Bacardi offers at-home cocktailing experience

Customized group event includes class, mixology kit

Sarah Graybill

November 16, 2020

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This holiday season, you can bring the tastes of tropical paradise home with a personalized virtual mixology class hosted by rum experts from Puerto Rico’s Casa Bacardi.