Beverage Industry Magazine

Beverage Industry - February 2020

2020 February

The February 2020 issue dives into Essentia water, their high-pH and high aspirations for ongoing innovation. Speaking of innovation, this issue also features a special report on how (and why) the zero-proof functional beverage market is growing. Also, check out what types of rifts and shifts are shaking up the wine category and discount variety stores, as well as the latest ingredient highlights (hint: exotic fruits make an appearance). To cap it off, peruse new product releases, the latest appearances in packaging, and holistic approaches to cognitive health. Thirsty for more? Subscribe to get the latest stories delivered right to your inbox. Check back throughout the month for additional content.

Check back throughout the month for additional content.

Cover Story

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Features

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A sleeve label is applied to an aluminum can or container in multiple ways.

Shrink and stretch labels enhance brand messaging, safety

Shrink films protect ingredient efficacy and provide longer shelf life
February 11, 2020
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Experts note that various trends are facilitating an increase in usage of stretch and shrink labels, including proliferation of functional beverages, sugar reductions, natural ingredients as well as ingredient transparency.
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Departments

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The Ablis Experience CBD lounge inside the Pine Street Marketplace in downtown Portland, Ore.

The Ablis Experience CBD lounge opens

To keep pace with all things cannibidiol (CBD)-related, medicinal and recreational marijuana clinics are popping up in states where it is legal
February 24, 2020
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A new on-premise experience — and fresh from a mid-December Grand Opening — the Ablis Experience CBD lounge inside the Pine Street Marketplace in downtown Portland, Ore.
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Industry Issues

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Purity Organic Logo

Purity Organic acquires Dunn’s River Brands

Assets include Sweet Leaf Tea, Tradewinds Beverage
January 14, 2020
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Purity Organic Inc., Oakland, Calif., announced the acquisition of Dunn's River Brands Inc., Austin, Texas. Dunn's River Brand's consumer brands include Sweet Leaf Tea as well as Tradewinds Beverage Co.


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Supplier Marketplace

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Smartrac Technology Group's new Maxdura Keg.

Smartrac releases new keg tags

Hard tags ensure reading accuracy and traceability
February 17, 2020
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The hard tags provide superior solutions for identifying and tracking beverage kegs, gas cylinders and other curved metal returnable transport items under bulk-reading conditions, the company says.
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