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Home » Publications » Beverage Industry Magazine

Beverage Industry Magazine

July eMag Cover

2025 July

This month's issue of Beverage Industry features JaM Cellars delivers bold wines for today’s consumers, and much more!

  • Cover Story
  • Features
  • Columns

Cover Story

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Butter Wine Lineup

JaM Cellars delivers bold wines for today’s consumers

Butter label’s simplicity remains key to driving its success
Sabetta-Lauren.jpg
Lauren Sabetta
July 9, 2025

John Anthony Truchard, founder and CEO of John Anthony Wine & Spirits, shares his winemaking journey including how the yellow Butter label is becoming a beacon of taste and value throughout every section of the wine aisle. 


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Features

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Vita Coco Pina Colada

2025 State of the Beverage Industry: Innovation breathes new life into juice market

Sugar reduction, fortification among trends keeping juice market fresh
Chloe Alverson
Chloe Alverson
July 17, 2025

This year’s State of the Industry report on juice and juice drinks highlight that the category remains popular thanks to its association with better-for-you benefits.


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rapper and actor Ice-T in a Lipton Ice Tea campaign

2025 State of the Beverage Industry: Tea market sees sales up, volume declines

Healthy designation, flavor innovations key to tea’s turnaround
Jessica Jacobsen
Jessica Jacobsen
July 16, 2025

This year’s State of the Industry report on tea and ready-to-drink tea highlights how the category is addressing flavor trends and the benefits of the FDA’s final rule on the use of “healthy” on food labels.


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Orange Cream Coca Cola

2025 State of the Beverage Industry: Carbonated soft drinks market embraces functionality

CSDs meet evolving needs of consumers, from flavor to functionality
Chloe Alverson
Chloe Alverson
July 16, 2025

This year’s State of the Industry report on carbonated soft drinks highlights how the market is shifting to meet consumer preferences for flavorful, functional beverages. 


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Skinnyccino Caramel

2025 State of the Beverage Industry: Diverse offerings, product variety drive coffee drink categories

Premium, super-premium innovations spark consumer interest
Sabetta-Lauren.jpg
Lauren Sabetta
July 11, 2025

This year’s State of the Industry report on coffee and RTD coffee drinks highlights how curating a personalized experience is shaping the future for the coffee market as consumers embrace convenient formats, value-added ingredients.


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vitamin water

2025 State of the Beverage Industry: Bottled water remains popular due to health and wellness associations

Consumers continue to favor bottled water for price, convenience
Chloe Alverson
Chloe Alverson
July 10, 2025

The phrase “water is the essence of life” is used to describe how important water is for all living organisms. The October 2024 issue of Beverage Industry delved into the performance of the bottled water market. Experts shared that, despite slowed volume growth, the category remains robust, showing that water is still important to consumers.


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Gorgie Energy Drink

2025 State of the Beverage Industry: Health consciousness influencing new age energy drink solutions

Consumers look to energy drink category for functional benefits
Sabetta-Lauren.jpg
Lauren Sabetta
July 8, 2025

This year’s State of the Industry report on energy drinks highlights that health and wellness trends continue to be factors driving the success of the category despite competition from other functional beverages.


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turkey hill hard iced tea

2025 State of the Beverage Industry: Beer market leans into innovation

Consumer preference changes see flavor, premiumization and non-alcohol as vital for beer’s future
Jessica Jacobsen
Jessica Jacobsen
July 7, 2025

This year’s State of the Industry report on the U.S. beer market highlights the contrasting performances of the category’s segments as super-premium beers, flavored malt beverages, import beers and non-alcohol segments continue to deliver positive performance.


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Riboli Family Wines

2025 State of the Beverage Industry: Evolving consumer tastes shape wine, spirits performance

Ready-to-drink cocktails, non-alcohol wines offer opportunities
Jessica Jacobsen
Jessica Jacobsen
July 7, 2025

This year’s State of the Industry report on the U.S. wine and spirits markets highlights the challenges for wine and the segments keeping spirits growing.


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milk 50 vanilla, original, and chocolate

2025 State of the Beverage Industry: Innovation, enhanced formulations expected to drive growth for dairy, alternative milks

Consumers’ shifting values boost specialty milk
Sabetta-Lauren.jpg
Lauren Sabetta
July 3, 2025

This year’s State of the Industry report on dairy drinks and alternatives notes that sales of both dairy and alternative milks are expected to stabilize as consumers seek to satisfy their varied needs by choosing products from both segments. 


Read More
BodyArmor Sports Drinks

2025 State of the Beverage Industry: Sports, protein drink market experiences growth

Market appeals to more consumers thanks to health and wellness attributes
Chloe Alverson
Chloe Alverson
July 2, 2025

In this year’s State of the Industry report, experts share how the sports and protein drink market appeals to more than just athletes with its association to health and wellness, functional trends. 


Read More
The Last Drop Distillers of London, known for curating rare and aged spirits

Striving for sustainable secondary packaging

Beverage brands utilize secondary packaging to appeal to consumers
Chloe Alverson
Chloe Alverson
June 26, 2025

Leaning into trends such as sustainable secondary packaging and digital advancements can help beverage brands appeal to consumers. 


Read More
friends laughing and drinking

Foodservice channel delivers dynamic performance, products

Value, customized food and beverages draw in consumers
Jessica Jacobsen
Jessica Jacobsen
June 25, 2025

The foodservice channel has shown how dynamic it can be as purveyors embrace value options, technology, and customized beverage offerings.


Read More
Monin Brilliance Berry Blue Natural Energy Concentrate

Beverage-makers turn to natural energy solutions to meet market demand

Health, wellness macro trends drive consumer interest in natural energy ingredients
Sabetta-Lauren.jpg
Lauren Sabetta
June 24, 2025

With functional health trends driving consumer interest in natural energy solutions, experts highlight the benefits of formulating with such ingredients to meet consumers’ evolving need states.


Read More
robot in warehouse

The pros of palletizers

Palletizers, depalletizers offer multitude of benefits for beverage brands
Chloe Alverson
Chloe Alverson
June 23, 2025

Automation demands, artificial intelligence are affecting the palletizer, depalletizer equipment within the beverage industry. 


Read More
Nello Lineup

Powder mixes deliver on function, flavor and hydration

Drink mix category continues to see growth
Jessica Jacobsen
Jessica Jacobsen
June 19, 2025

The powder drink mix market has seen consumers embrace these products for their diverse flavor ranges, functionalities, and sustainability attributes.


Read More
Nordic tree water

Plant water categories praised for their health and wellness attributes

Consumers continue to prioritize plant waters with benefits beyond hydration
Chloe Alverson
Chloe Alverson
June 18, 2025

Although coconut water continues to dominate, other plant waters work to establish themselves within the category, especially as consumers turn to plant waters for its health benefits. 


Read More
woman drinking juice

Research reveals how brands can innovate for the growing GLP-1 market

Great-tasting, nutritional choices in demand for consumer segment
Sabetta-Lauren.jpg
Lauren Sabetta
June 17, 2025

Given the increasing use of GLP-1s, IFF recently released a report highlighting how the rapidly growing GLP-1 consumer market is reshaping the sensory experience and nutritional needs associated with food and drink. 


Read More
flavored lemonade

Consumer expectations put clean label at the forefront

Interest prompts innovation, education from suppliers, beverage manufacturers
Jessica Jacobsen
Jessica Jacobsen
July 1, 2025

As better-for-you trends proliferate, the baseline for consumer packaged goods (CPG) shows that clean label has moved beyond a trend to an expectation.


Read More
X16 Series advanced inspection equipment

Beverage-makers turn to advanced inspection equipment for product safety

Vision technology offers flexibility for today’s beverage packaging
Sabetta-Lauren.jpg
Lauren Sabetta
June 30, 2025

The X-ray inspection equipment market continues to grow as manufacturers employ latest technology to protect today’s food and beverage products.


Read More

Columns

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Jelly Roll Zevia

Modern sodas see sales proliferate

Circana data shows 83% increase from 2023 to 2024
Jessica Jacobsen
Jessica Jacobsen
June 16, 2025

PepsiCo’s recent acquisition of poppi reflects consumers growing interest in modern soda as evidenced by the segment’s double-digit growth from 2023 to 2024.


Read More
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