Stephanie Moyal, co-founder of Psilly Goose, Venice, Calif., founded Psilly Goose in 2025 after she was inspired by the question, “Why did adulthood get so serious?”

“We’ve always loved the expression, ‘We don’t stop playing because we grow old, we grow old because we stop playing,’” she says. “That idea sits at the heart of everything we do. We wanted to create a drink that helps people reconnect with joy, playfulness and real human connection without the downsides of alcohol.”

Psilly Goose is rooted in nature and backed by science, Moyal notes, blending kanna, lion’s mane and the option of hemp-derived THC. The beverage offers a fun, uplifting alternative that feels good in the moment and the next day, she describes.

“Our mission has always been to bring people together, help them feel good, feel happy and feel genuinely connected,” Moyal says. “And we believe mushrooms are a powerful key to unlocking that — supporting mood, presence and the kind of open-hearted energy that makes social moments meaningful. The brand embodies curiosity, silliness and the belief that feeling good shouldn’t come at the cost of your health.”

Psilly Goose comes in two varieties: Euphoria (with 5 mg THC) and Silly. Both offerings are available in the flavor Passionfruit Mango. Silly is a kanna-only option, while Euphoria combines 5 mg of Delta-9 THC and kanna.

“The two blends were created to meet people where they are on the ‘psilly spectrum,’” Moyal states.

She describes Silly as a non-THC option powered by kanna and functional mushrooms.

“It’s heart-lifting, mood-boosting, anxiety-reducing and perfect for daytime hangs or anyone who wants a gentle social elevation without cannabinoids,” Moyal says.

As for Euphoria, she details that it offers a deeper, more noticeable buzz that is still clean, uplifting and socially connective.

“It’s designed for people who want an alcohol alternative that truly delivers a ‘feel-good’ effect without being overwhelming and without the next-day crash,” Moyal notes. “Together, the two SKUs let consumers choose their vibe: lightly lifted or full psilly.”

Fun and functional

Moyal shares her thoughts on the alcohol alternatives market, which she says has exploded in the last few years, as well as the cannabis and THC beverages market.

“Alcohol consumption is now at its lowest point since Prohibition, and consumers, especially millennials and Gen Z, are actively rethinking drinking culture,” she states. “People want to unwind, loosen up and connect, but they don’t want to sacrifice their health, their clarity or their next day to do it.”

This shift has created massive demand for products that deliver a feel-good social experience without the hangover, the toxins or the regret, Moyal adds.

“At the same time, the cannabis and THC beverage market is emerging as one of the fastest-growing categories in infused products,” she says. “Consumers are discovering that they can get a clean, functional, elevated vibe in a format that feels familiar and healthier than traditional intoxication. The appeal is simple: people want to feel good — not wrecked — and they want options that align with wellness-forward lifestyles.”

The co-founder describes the impact the new hemp definition will have on the THC beverage market.

“As of November 2025, the government announced that hemp-derived products could face a nationwide ban within one calendar year,” Moyal says. “It’s a major shift for an industry that was originally green lit in 2018 and has grown into a $28 billion category. That explosive growth didn’t happen by accident, it was fueled by consumers learning about the health drawbacks of alcohol and actively seeking better, more accessible alternatives.”

The macro conditions were perfect for hemp-derived THC beverages to thrive, she adds. Moyal again points to the current low point of alcohol consumption, and how consumers are opting for products that help them feel good without harming their bodies or their next day.

“Naturally, this shift has put pressure on the alcohol industry, which has heavily lobbied for tighter restrictions on hemp beverages,” she says. “Some policymakers have aligned with those interests, leading to the proposed ban. That said, there is already strong momentum behind challenging the ban and pushing instead for sensible regulation, which is ultimately what the industry needs.”

Moyal says the reality is that a few brands have taken advantage of the unregulated environment and released products with inconsistent testing or extremely high THC levels. Regulation would solve this issue, she notes, not a ban.

“Our stance has always been consistent: consumers deserve safe, transparent, well-dosed products,” Moyal states. “Psilly Goose was built on low, intentional dosing so people can curate their own experience, feel connected and trust what they’re drinking. Responsible brands will continue to push for a future where hemp beverages are regulated, not erased.”

As for where Psilly Goose fits into the current beverage landscape, Moyal points to an overlapping of categories.

“Psilly Goose sits at the intersection of alcohol-free culture, functional wellness and conscious socializing,” she says. “We’re not just replacing alcohol, we’re creating a new ritual.”

The beverage blends use kanna and lion’s mane to deliver a natural, uplifting social experience, with the option of hemp-derived THC for those who want a deeper, more euphoric vibe, Moyal describes.

“This gives consumers two clear paths: a purely plant- and mushroom-powered lift, or a low-dose THC experience that’s still clean, intentional and feel-good,” she notes. “That positioning makes us unique: part functional beverage, part mood-enhancer, part cultural movement. Our brand ethos is playful, rebellious, wellness-forward and a little ‘psilly,’ [and it] resonates with the ‘curious and conscious’ consumer who wants connection, clarity and joy without the poison or the hangover.”

Importantly, Moyal says the brand is not simply for sober or sober-curious consumers.

“We’re for anyone who wants an alternative to alcohol so they don’t have to rely on booze to feel loose, social and connected,” she adds. “Psilly Goose brings a fresh angle to social drinking — one that feels uplifting, intentional and actually good for you.”

A psilly future

Moyal notes that the team is actively formulating new flavors and new “feel states” that go beyond alcohol replacement entirely.

“Psilly Goose isn’t just offering an alternative to drinking — we’re creating new ways to feel good that don’t revolve around alcohol at all,” Moyal says. “Our expansion roadmap includes fresh taste profiles and new formats, all rooted in the same Psilly Goose ethos: playful, wellness-backed and elevating. The goal is to give people even more ways to feel connected, joyful and a little psilly — always powered by plants and mushrooms.”

As a digital-first brand, Psilly Goose is distributed nationwide through its online store and will soon expand to Amazon. The Euphoria varietal is only shipped to compliant states, while Silly is available nationwide.

“We’re actively expanding into retail, hospitality and experimental spaces as regulation evolves and demand grows,” Moyal shares.

The co-founder says Psilly Goose isn’t just another drink, but an invitation to get playful, connect deeply and feel genuinely good.

“We believe the world needs more silliness, more community and more joy, and we’re here to lead the cultural shift toward healthier, happier ways of unwinding,” Moyal states. “Every can is powered by plants and mushrooms, thoughtfully formulated, transparently tested and created with the intention of helping people live fully, laugh loudly and get psilly on purpose.”