Items Tagged with 'functional beverages'

Protein coffee sits at the meeting point of three clear consumer trends: rising interest in protein, established daily coffee routines and the growing demand for simple wellness products. 

Brad Woodgate, founder of Joyburst, says that the blurring of lines within beverages has presented opportunities to meet consumers at different occasions.

Once highly associated with athletics and sports nutrition, research shows that protein is playing a bigger role in consumers’ overall wellness needs.

Experts share that beverage-makers are utilizing botanicals and adaptogens within functional formulations. 

The convenience channel remains popular among consumers thanks to its affordability and array of options. 

As today’s shoppers continue to prioritize products they perceive as healthier, cleaner and more functional, experts note that natural and organic retailers remain one of the brighter spots in U.S. grocery. 

The Institute of Food Technologists (IFT) returned to McCormick Place for the IFT FIRST: Annual Event & Expo where exhibitors featured an array of ingredient literature as well as prototypes featuring these solutions.

With the increased popularity of functional beverages, formulators utilize masking ingredients to balance off-notes. 

Beverage formulations that support women’s health appeal to women at all stages of life, offering benefits that range from mood and energy to skin health.