Items Tagged with 'functional beverages'

Given the increased interest in cognitive health and the role energy drinks play in daily routines, suppliers highlight the ingredients beverage-makers are utilizing that support cognitive health and energy needs.

With growing interest in gut health and the benefits of pre- and probiotics, beverage brands are launching an array of drinks across categories.

When it comes to the market for cognitive and energy support, experts note that the market’s sustained growth speaks to the depth of consumer demand and the essential role energy beverages now play in daily routines.

BODYARMOR is kicking off the year by introducing its latest innovation in the sports drink portfolio: BODYARMOR FLASH I.V. Caffeine Zero Sugar. 

Suja Organic launched three new Multivitamin wellness shots: Multivitamin with Fiber, Multivitamin with Magnesium and Multivitamin with Biotin. 

Psilly Goose comes in two varieties: Euphoria (with 5 mg THC) and Silly. Both offerings are available in the flavor Passionfruit Mango.

Productive Health Co. announced the launch of AUTOFOCUS, a functional beverage designed to deliver clean, sustained energy and mental clarity.

Arden’s Garden, a premium cold-pressed juice and wellness company, announced the launch of its newest functional beverage: FOCUS+. 

Fire Brands, Miami, announced its partnership with Playboy, one of the most recognizable brands in the world, to introduce a new line of flavorful energy drinks designed to inspire the next generation of energy drink consumers, it says.

Mintel’s “2026 Global Food & Drink Predictions” report highlights how empathetic brands can help consumers who are feeling like they are only surviving, rather than thriving.