With the increasing trend of outsourcing packaging operations to specialized firms, experts highlight the key beverage trends impacting contract manufacturing.

Experts note that shifts in consumer behavior have caused beverage brands to find new ways to deliver on fortification and personalization.

OLIPOP, a functional soda brand, announced the launch of its newest fall flavor: Crisp Apple. 

As consumers are spending less on discretionary items and more on essentials, experts note that mass merchandisers are capitalizing on value, variety and services.

Experts suspect that the future is bright for both the energy drink and sparkling water market, Phocus is looking to be the go-to solution for consumers seeking both.

As wellness trends have taken hold in the beverage space, experts highlight how natural and organic trends are impacting color choices used in the market.

Experts suggest that beverage brands can further innovate their portfolios by offering plant-based protein-fortified alternatives within various beverage categories. 

As today’s consumers look to maximize their dollars on nutritious food and beverages, experts highlight how natural and organic retailers can capitalize on health and wellness trends.

Experts note that convenience, drinkability and protein content are key drivers of the performance beverage market.

Explore the growing demand for nootropic products through the latest market trends, formulation opportunities, and clinical research. Gain insights into a newer botanical ingredient called guayusa, which can enhance cognitive performance.