Items Tagged with 'functional beverages'

As consumers’ definition of better-for-you evolves, beverage-makers broaden their use of functional ingredients to meet fortifications trends that support physical and mental well-being.

As wellness trends continue to be at the forefront of beverage innovation, experts highlight how brands are leveraging tea’s broad spectrum of functional properties. 

The juice and juice drink market has experienced fluctuation as consumers increasingly prioritize more natural ingredients and products. However, it is apparent that beverage-makers are working to deliver on these evolving consumer preferences. 

Lotus Plant Power is on a mission to redefine energy drinks, drawing inspiration from the iconic lotus flower’s balance of mind, body and spirit.

Rosa Li, founder and CEO of wildwonder, shares the personal journey behind the founding of sparkling functional beverage brand. 

Vive Organic, the Suja Life-owned leader in wellness shots, is expanding its energy line with two new functional shots: Energy + Focus and Energy Extra Strength.

Government regulations and shifting consumer preferences are influencing the beverage colors market. 

Sunstone Winery announced the launch of SOLIS, a groundbreaking functional mushroom beverage to usher in a new era of wellness-focused refreshment, it says.

As the lines between beverage categories continue to be blurred, experts highlight how the performance beverage market is moving toward functional lifestyle concepts, reflecting consumer demand.

As taste remains a priority for consumers, beverage-makers must work to stay on-trend with consumer needs while also ensuring ingredient off-notes in taste and smell are masked.