Items Tagged with 'functional beverages'

Beverages featuring functional mushrooms continue to grow and are seeing interest beyond coffee and tea formats.

For summer, Hiyo is offering its Sunset Sixer, a limited-edition variety six-pack. Available at select retailers nationwide for a limited time, the Sunset Sixer features two cans each of Hiyo’s three top-sellers.

Reach3 Insights found that consumers evaluate beverages on far more than taste, considering factors such as function, wellness, convenience, ingredients and the role a drink plays in a particular moment.

This campaign highlights GORGIE’s commitment to wellness, community and innovation while also reinforcing its position as one of the fastest-growing brands in the functional beverage space, it adds. 

In this year’s State of the Industry report, experts share the new ways that the juice market is staying fresh with consumers. 

This year’s State of the Industry report highlights  how consumer trends are shaping the carbonated soft drink (CSD) market, with functionality and flavor being two of the main trends impacting the category. 

The beverage industry has had an interesting start to 2026. Many of the trends shaping the market today feel familiar. 

The performance by the drink mixes market is due mainly to health and wellness benefits, lifestyle alignment and flavor expansion, experts detail.

Beverage-makers are utilizing natural energy solutions in formulations to support clean label and sustained energy needs.

Today’s beverage aisle is a chaotic collision of function, flavor, lifestyle and identity, with functional beverage brands often have to win over consumers in seconds as its packaging serves as a billboard.