With health and wellness driving consumer purchases, beverage-makers are finding clean label and non-GMO a growing priority for today’s shoppers.

As more consumers are embracing foods and beverages that support health and wellbeing, experts note that plant-based waters’ various benefits have been driving the category’s proliferation.

The beverage category has always pushed the envelope… but the emergence of an entire beverage culture has propelled these products to the forefront of the industry's most defining trends. 

With consumers’ growing preference toward functional beverages, beverage manufacturers are adopting new processing equipment designed to churn out healthier beverages including juices that have undergone high-pressure processing (HPP).

humble warrior, a functional beverage brand, launched a new range of soft drinks: Mango Turmeric, Pomegranate Hibiscus and Pineapple Ginger.