The snowy season is officially underway and the readers of Beverage Industry have shown their continued appreciation for functional beverages. In the Readers’ Choice: New Product of the Month poll for October, the readers selected Boom Boom Energy Drink as their favorite new product.

Tesla Nootropics Inc. launched Nubrain California Cannabis, a functional feel-good beverage, the company says.

HALO Sport launched its self-titled super-premium hydration beverage in two flavors: Organic Lemon and Pink Grapefruit. 

As health-and-wellness trends pervade the food and beverage markets, plant-based proteins are growing in prominence and becoming a game-changing trend.

ClueBiotics launched its self-titled prebiotic water.

Tempire Group, manufactured under a license from Argo Food & Beverage International, introduced its new beverage, Boom Boom Energy Drink. 

Former Red Bull UK chief executive officer (CEO) Harry Drnec is set to launch a new detox beverage line called Sober Up to help reduce the toxic effects of alcohol, boost mental clarity and help prevent hangovers, the entrepreneur says.

Pervida Inc. launched its new line of functional beverages in three flavors: Hawaiian Blue Ginger, Citrus and Berry Acai.