This website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
This Website Uses Cookies By closing this message or continuing to use our site, you agree to our cookie policy. Learn MoreThis website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
In the midst of COVID-19, consumers are even more interested in functional beverages that support immunity, digestive health and contain less sugar without sacrificing on taste.
Consumer packaged goods (CPG) manufacturers are formulating with a host of functional ingredients that are designed to make the aging process less strenuous and more focused.
Many beverage manufacturers are “shooting for the moon” in hopes of giving consumers innovative new products that also will become classics within the beverage industry. See Beverage Industry’s Top 5 innovative products.
Consumers’ increased focus on health and performance has been exacerbated by the pandemic’s influence on immunity-focused consumers. Meanwhile, beverage-makers are innovating ways to fortify beverages in ways that also deliver on taste and texture.
Faced with the challenge of providing nutritious food for her kids, mom Ashi Jelinek created KidsLuv, a nutritious, hydration beverage without any unhealthy ingredients, complete with sustainable packaging.
Cannabidiol (CBD) is helping consumers “mellow out” with an all-natural, functional ingredient designed to help alleviate pain, stress and anxiety. Twenty-eight percent of consumers are interested in trying CBD beverages, according to Mintel.
As consumers demand more from today’s beverages, today’s manufacturers continue to develop innovative new products that deliver function and convenience. Kudos to Big Easy Bucha’s new line of functional shots, which won Beverage Industry’s New Product of the Month for August.
As consumers place greater emphasis on health and wellness, performance beverages are adding more to their arsenal. From lower sugar, to better flavor and increased functionality, consumers demand that performance beverages outperform their former selves.
Mellō Drop LLC launched Actify, a new line of its CBD-infused energy drinks featuring BCAA, taurine, creatine, riboflavin, vitamins and more, the company says.