Items Tagged with 'functional beverages'

For years, the soft drink industry has focused on sugar reduction and fortification to improve its health credentials, yet consumer trust remains fragile. As we look toward 2026, the conversation is shifting from what is added to a drink to how it is made.

Launched in 2020, Culture Pop Soda has established itself as a better-for-you alternative to traditional sodas, packed with a juice blend and a probiotic blend. 

The sports recovery, bone and joint health beverage market has pivoted to attract the everyday consumer, not just athletes. 

Sanpellegrino announced the next evolution of the Sanpellegrino family: Sanpellegrino Crafted Soda Italiana, sparkling Italian sodas with functional benefits.

Zero-sugar and diet extensions have aided the performance of the carbonated soft drink market as well as the proliferation of prebiotic sodas.

As functional beverages with added benefits are gaining momentum, a recent insight from Flavorchem spotlights key trends shaping tea, alcohol, as well as functional wellness beverages.

With consumers increasingly opting for functional, health-forward beverages, beverage-makers must adjust formulations utilizing natural sweetener solutions. 

Generation Z and Generation Alpha are reshaping beverage trends as they seek functional beverages that align with personal beliefs. 

Certified organic and containing just five ingredients, Tart currently is available in the Original Cherry flavor, which Fredrick says started in her college kitchen.

Given the increased interest in cognitive health and the role energy drinks play in daily routines, suppliers highlight the ingredients beverage-makers are utilizing that support cognitive health and energy needs.