On Demand Join the experts at EXBERRY® by GNT to discover this year’s top beverage color trends and learn tangible ways to translate these key drivers into bright and stable beverages using eye-catching plant-based colors.  

On-Demand Technology has sped up lives, putting the brain into overdrive. For consumers, mental fuel has become a top need state, with about one-third choosing beverages for an energy boost and one-fifth hoping to improve focus. Beverage-makers wanting to serve this need state are turning to clinically researched brain nutrients to provide both brain performance and comprehensive brain support.

On Demand In open-world video games, players roam according to what suits their mood and goals, with little to no restrictions. Product development forges a similar path. The brands that craft food and beverage applications around gamer culture while delivering a taste consumers crave have substantial opportunities in this space.

On Demand Demand for functional beverages is accelerating. Consumers are looking for added health and well-being benefits from digestion to sleep-aid to cognitive acuity. What’s behind this growing territory and driving demand? And what can we learn from more established categories like Vitamins & Supplements about what consumers will want next?

On Demand Consumer pattern shifts with beverage alcohol have resulted in the three key markets ― beer, wine and spirits ― leaning into premiumization trends, alcohol-free innovations and much more. However, the return to on-premise and inflation concerns could upend some of the progress made throughout beverage alcohol. Analysts at Beverage Marketing Corporation will delve into these trends and how they’re shaping the industry.

On Demand Consumers are actively seeking everything from enhanced focus and better information processing, to reduced stress, improved mood, faster learning, effective memory, better adaptability, and enhanced multitasking. This session will review the science behind these ingredients and how they can be added to your formulations to tap into the cognitive support wave.

On Demand Discover the insights and trends that brand owners are leaning on to formulate refreshing, functional beverages as well as how to ensure these new products will be a success in the marketplace.