Join the experts at EXBERRY® by GNT to discover this year’s top beverage color trends and learn tangible ways to translate these key drivers into bright and stable beverages using eye-catching plant-based colors.  

Technology has sped up lives, putting the brain into overdrive. For consumers, mental fuel has become a top need state, with about one-third choosing beverages for an energy boost and one-fifth hoping to improve focus. Beverage-makers wanting to serve this need state are turning to clinically researched brain nutrients to provide both brain performance and comprehensive brain support.

In open-world video games, players roam according to what suits their mood and goals, with little to no restrictions. Product development forges a similar path. The brands that craft food and beverage applications around gamer culture while delivering a taste consumers crave have substantial opportunities in this space.

Demand for functional beverages is accelerating. Consumers are looking for added health and well-being benefits from digestion to sleep-aid to cognitive acuity. What’s behind this growing territory and driving demand? And what can we learn from more established categories like Vitamins & Supplements about what consumers will want next?

Consumer pattern shifts with beverage alcohol have resulted in the three key markets ― beer, wine and spirits ― leaning into premiumization trends, alcohol-free innovations and much more. However, the return to on-premise and inflation concerns could upend some of the progress made throughout beverage alcohol. In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at Beverage Marketing Corporation delve into these trends and how they’re shaping the industry.

On Demand Market demand for more sustainable packaging is here to stay. Industry-leading brands are already taking the lead by running more recycled PET (rPET) material, with upcoming legislation only intensifying the need to make the switch. Join us to help ensure you don’t get left behind, while learning ways to avoid common risks of running more rPET…and more.