The health and wellness of the beverage market has become increasingly associated with products that support consumers’ health and wellness. Although the non-alcohol beverage market might see this trend on the rise, inflation looms over the emerging categories as well as traditional beverage markets. In Beverage Industry’s annual State of the Industry: The Non-Alcohol Beverage Market, analysts at Beverage Marketing Corporations provide an in-depth look at how the major and emerging players fared in the past year and what the future holds for them in 2024.
- The top performers of the past year
- Innovations that are propelling the market
- How inflation concerns have impacted purchase patterns
- Projected performance for the year to come
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