Beverage Marketing Corporation (BMC)

The Beverage Forum returns to Chicago

June 13, 2022

Beverage Marketing Corporation (BMC) and Beverage Industry welcomed beverage professionals to the in-person return of The Beverage Forum.

Last Drop

Celebrities, Jane Walker celebrate women’s votes

IGTV spots, custom apparel toast Equality Day

Sarah Graybill

September 16, 2020

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In celebration of Equality Day (Aug. 26) and women’s right to vote, Johnnie Walker’s Jane Walker brand partnered with activist celebrities to host inspiring TV conversations and released custom T-shirts to encourage women to vote.

Beverage Marketing Corporation (BMC) and Beverage Industry welcomed beverage professionals to the 26th rendition of The Beverage Forum. - Beverage Industry

The Beverage Forum ushers in the Dawn of a New Decade

Annual conference brought together industry professionals for two days of learning

June 12, 2019

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Beverage Marketing Corporation (BMC) and Beverage Industry welcomed beverage professionals to the 26th rendition of The Beverage Forum.

LIFE WTR Bottles by Pepsi Co. - Beverage Industry

2018 State of the Beverage Industry: Bottled water remains the No. 1 beverage in the United States

Beverage holds place for second consecutive year

Taylor Karg

July 11, 2018

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For the second consecutive year, The International Bottled Water Association (IBWA), Alexandria, Va., and New York-based Beverage Marketing Corporation (BMC) announced that bottled water is the No. 1 beverage in the United States, by volume.

The Beverage Forum marks 25 years

June 19, 2018

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To celebrate its silver anniversary, the two-day conference continued those traditions while tying into its theme of Embracing New Pathways for Growth.

Technomic, BMC release on-premise report

Report reviews drink sales in restaurant, bar business

January 12, 2018

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Drink sales remain a dynamic and important part of the restaurant and bar business, but finding growth continues to be a challenge for operators and brand marketers alike.

Demographics of the Beer Consumer Infographic Beverage Industry

Infographic: Demographics of the beer consumer

Beverage Marketing Corporation data highlights who beer consumers are

November 7, 2017

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In Beverage Marketing Corporation's U.S. Beer Guide 2017, we gain a deeper understanding of who is the modern beer consumer.

The Beverage Forum highlights growing needs for innovation

Conference brings together industry executives

June 16, 2017

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Youthful consumers, emerging categories, the proliferation of new products, an altered retail landscape, increasing importance on social media and shifting demographics were among the key topics highlighted at this year’s The Beverage Forum.

Infographic: A glimpse into the global beer market

Global market projected to grow at CAGR of 0.9% to 2020

Amanda Del Buono

March 15, 2017

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This infographic offers a glimpse into the state of the global beer market, including beer consumption and trends, as well as some predictions for the future of the global beer market.

Bottled water becomes No. 1 beverage in US, BMC data shows

Volume up nearly 9 percent from 2015-2016

March 10, 2017

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Capping a decades-long streak of vigorous growth, bottled water achieved a major milestone in 2016, when it surpassed carbonated soft drinks (CSDs) to become the largest beverage category by volume in the United States, according to New York-based Beverage Marketing Corporation (BMC). Total bottled water volume grew from 11.8 billion gallons in 2015 to 12.8 billion gallons in 2016, an increase of nearly 9 percent, which marked the third year of accelerated growth, the market research firm says.