In celebration of Equality Day (Aug. 26) and women’s right to vote, Johnnie Walker’s Jane Walker brand partnered with activist celebrities to host inspiring TV conversations and released custom T-shirts to encourage women to vote.

Beverage Marketing Corporation (BMC) and Beverage Industry welcomed beverage professionals to the 26th rendition of The Beverage Forum.

For the second consecutive year, The International Bottled Water Association (IBWA), Alexandria, Va., and New York-based Beverage Marketing Corporation (BMC) announced that bottled water is the No. 1 beverage in the United States, by volume.

To celebrate its silver anniversary, the two-day conference continued those traditions while tying into its theme of Embracing New Pathways for Growth.

Drink sales remain a dynamic and important part of the restaurant and bar business, but finding growth continues to be a challenge for operators and brand marketers alike.

In Beverage Marketing Corporation's U.S. Beer Guide 2017, we gain a deeper understanding of who is the modern beer consumer.

Youthful consumers, emerging categories, the proliferation of new products, an altered retail landscape, increasing importance on social media and shifting demographics were among the key topics highlighted at this year’s The Beverage Forum.

This infographic offers a glimpse into the state of the global beer market, including beer consumption and trends, as well as some predictions for the future of the global beer market.

Capping a decades-long streak of vigorous growth, bottled water achieved a major milestone in 2016, when it surpassed carbonated soft drinks (CSDs) to become the largest beverage category by volume in the United States, according to New York-based Beverage Marketing Corporation (BMC). Total bottled water volume grew from 11.8 billion gallons in 2015 to 12.8 billion gallons in 2016, an increase of nearly 9 percent, which marked the third year of accelerated growth, the market research firm says. 

For consumers, beverages need to provide more than hydration and refreshment. One category that highlights this is value-added water.