McDonald’s expanding specialty beverage lineup
Red Bull Dragonberry Energizer available at participating restaurants
McDonald’s USA is entering the world of energy with a Red Bull Dragonberry Energizer drink.
Combining Red Bull’s signature flavor with blue raspberry syrup and freeze-dried dragonfruit inclusions, Red Bull Dragonberry Energizer is a bold, fruit-forward beverage that also is available with Red Bull Zero as the base, the company says. Consumers also can now get an 8.4-ounce can at participating McDonald's restaurants.
“We’ve seen growing enthusiasm for our crafted sodas and refreshers as fans look for more variety and options to fit every occasion,” said Alyssa Buetikofer, chief marketing and customer experience officer, McDonald’s USA, in a statement. “They loved the Red Bull Dragonberry Energizer when we first tested it in the U.S., so we’re excited to give fans nationwide the energy they’ve been craving with Red Bull. And we’re just getting started.”
The foodservice outlet also is highlighting additional beverage options such as Vanilla Swirl, which can be paired with Coca-Cola, Diet Coke or Coke Zero Sugar and topped with creamy cold foam. Additional favorites offered are Orange Dream with Fanta and new reduced sugar crafted sodas featuring Diet Dr Pepper, Dr Pepper Zero Sugar and Sprite Zero Sugar, where available.
Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!
