Keurig Dr Pepper (KDP), Frisco, Texas, unveiled a look at its 2027 beverage innovation pipeline at the 2026 National Association of Convenience Stores (NACS) Show.
Celsius announced CELSIUS Energy+ Hydration, a new energy drink that combines 200 mg of caffeine with 670 mg of combined electrolytes, and unveiled redesigned cans for ROCKSTAR Energy.
C4 Energy, part of the Nutrabolt portfolio of performance brands, has officially launched All Hopped Up, an energy drink inspired by the crisp taste of light beer with a splash of orange.
GHOST is shaking up the energy drink category with the launch of GHOST Energy x A&W Root Beer, a new flavor that pairs the taste of A&W with GHOST’s innovative approach to energy, it says.