Celsius Holdings Inc. has launched its newest flavor: CELSIUS Grapefruit Melon Green Tea.

PepsiCo Inc., Purchase, N.Y., announced that it has entered into an agreement to acquire Las Vegas-based Rockstar Energy Beverages for $3.85 billion.

The Coca-Cola Co. released Coca-Cola Energy, an energy drink that is aimed at providing consumers with an approachable option to the energy drink category, it says. 

28 Black has released a taurine-, gluten- and lactose-free premium energy drink.

Pittsburgh-based GNC Holdings Inc. announced the launch of MAD PONY ENERGY, available exclusively at the retailer and on GNC.com. Featuring nature-based extract NeuroFactor and 200 mg of caffeine, the new beverage is available in Cherry Berry, Orange Mango and Watermelon.

As the summer solstice officially came and went, consumers continue to thirst for refreshing beverages. In the Readers’ Choice: New Product poll for May, Beverage Industry readers’ selected Raspberry Rose and Strawberry Ginger VOSS Flavored Sparkling Water.

Tempire Group, manufactured under a license from Argo Food & Beverage International, introduced its new beverage, Boom Boom Energy Drink.