Atlanta-based Kill Cliff introduced its latest creation: Kill Cliff Octane. The first Octane beverage to be released is the Killer Cliffsicle, an orange vanilla flavored limited-edition energy drink that contains CBD, the company says.

The Los Angeles Lakers named El Segundo, Calif.-based G.O.A.T. Fuel as the official energy drink of the team. G.O.A.T. Fuel is a health-focused energy drink, founded by NFL Hall of Famer and noted G.O.A.T. Jerry Rice, his daughter Jaqui Rice Gold and Trevion Gold. 

Red Bull, in time for the winter season, unveiled Red Bull Winter Edition Pomegranate. This year's Red Bull Winter Edition features the taste of pomegranate with notes of sour cherry and red berries, the company notes.

Farmington Hills, Mich.-based Living Essentials LLC, the makers of 5-hour ENERGY shots, announces the launch of a new carbonated energy beverage in a 16-ounce can. 

C4 Energy, a brand of Nutrabolt, Austin, Texas, announced an innovative partnership with Mars Wrigley to launch four new STARBURST candy-inspired flavors: Strawberry, Cherry, Orange and Lemon. 

Rowdy Energy, the energy drink brand founded by NASCAR driver Kyle Busch and entrepreneur Jeff Church, is expanding its lineup with the launch of Blue Raspberry and Grape. 

G FUEL introduced the FaZe Clan G FUEL Variety Pack featuring MFAM Punch, Sour Blue Chug Rug and FaZeberry at Sam's Club stores.

Kill Cliff has partnered with UFC athlete Israel Adesanya for an expansion of the brand’s IGNITE line with its latest release: Tekilla Kiwi.