As the energy drink market continues on its upward trajectory, today’s consumers are turning to the category for more than just a quick pick-me-up, prompting innovations that meet consumers’ broader health and wellness needs.
REIGN Total Body Fuel (TBF), a performance energy drink designed to fuel athletes, competitors and high-performers, announced the launch of its newest limited-edition flavor: Liberty & Justice for Apple.
This campaign highlights GORGIE’s commitment to wellness, community and innovation while also reinforcing its position as one of the fastest-growing brands in the functional beverage space, it adds.
This year’s State of the Industry report on energy drinks notes that although energy drinks are evolving to meet consumers’ broader wellness expectations, the traditional shot format is struggling to keep pace.