Celsius Holdings Inc. announced that its portfolio brand Alani Nu surpassed $1 billion in retail sales for the trailing 52-week period ended April 13, as reported by Circana.
Red Bull, Santa Monica, Calif. unveiled this year's Red Bull Summer Edition White Peach. Beginning April 28, this limited-time offering is available for the first time both with and without sugar.
GORGIE, New York, announced their launch at 863 Target stores across the nation, debuting its four core energy drink flavors: Tropical Punch, Watermelon Splash, Peach Tea and Mango Burst.
Celsius Holdings Inc., Boca Raton, Fla., announced that it has entered into a definitive agreement to acquire Alani Nutrition LLC (Alani Nu) for $1.8 billion including $150 million in tax assets for a net purchase price of $1.65 billion, comprising a mix of cash and stock.
G.O.A.T. Fuel, the performance-driven premium sports energy drink co-founded by legendary Pro Football Hall of Famer Jerry Rice, released its second limited-edition can, featuring Rice’s iconic image and signature.
With more interest in the brain-body connection, consumers increasingly are seeking beverage solutions that not only support cognitive health, but also mental and emotional well-being.