“This one is special for us. Since announcing the GHOST partnership with Keurig Dr Pepper, our fans have been eager to see how it would come to life through one of the iconic brands in their portfolio,” said Dan Lourenço, co-founder and CEO of GHOST, in a statement. “7UP is iconic. It’s refreshing, nostalgic, and has even inspired GHOST in the past. We’re excited to bring this flavor to life in a way that stays true to both brands, and we believe it’s going to be one of the standout flavors of the summer in the energy drink space.”

Justin Whitmore, president of energy brands at Keurig Dr Pepper, added: “This collaboration thoughtfully extends an iconic brand into a new moment that feels modern, intuitive and authentic to both partners. This activation of our brands aligns with evolving consumer needs, especially in fast growing categories like energy.”

The new flavor is a completely original formula, developed in collaboration with 7UP to deliver a true-to-brand lemon-lime experience that stands on its own within the GHOST Energy lineup, it notes. Built from the ground up, the release reflects GHOST’s commitment to bringing recognizable, iconic flavors to life in a way that feels both authentic and distinctly its own, the company says.

In addition to the flavor, GHOST Energy x 7UP features a standout metallic can design inspired by classic soda packaging, reinforcing the nostalgic connection while delivering a modern, shelf-ready look.

GHOST Energy x 7UP flavor is now available for a limited time at select retailers nationwide, including Target, Walmart, Circle K, CVS and more. 

www.drinkghost.com