Items Tagged with 'brand collaboration'

The brand’s original convicts share how their thirsts were brutally dismembered by Murder Man years ago.

Miller Lite, a brand of Chicago-based Molson Coors Beverage Co., and Kingsford, Oakland, Calif., are heating summer up once again with the return of Kingsford x Miller Lite Beercoal, charcoal briquets made with real beer.

As part of its ongoing commitment to helping advance a circular economy, Primo Brands, Tampa, Fla., and Stamford, Conn., announced a four-year partnership with The Ocean Cleanup, Rotterdam, Netherlands, an international nonprofit that develops and scales technologies as part of its mission to rid the world’s oceans of plastic. 

International Delight, a brand of Danone North America, Denver, Colo., is bringing main character energy to Halloween festivities this fall with the introduction of its creamer bottle costumes, based on two of the brand’s fan-favorite flavors: French Vanilla and Pumpkin Pie Spice.  

With all the current buzz around brand collaborations, experts highlight some of the opportunities, challenges, and factors to consider when embarking on a licensing partnership.

Spirit of Gallo announced the release of Heat Check, a new hot pepper-flavored vodka created in partnership with New Amsterdam Vodka and the groundbreaking YouTube show Hot Ones hosted by Sean Evans. 

Pernod Ricard USA, New York, announced the power pair behind the Espresso Martini are celebrating the holidays and solidifying their union with the release of Blend No. 83 ― a fragrance by Absolut x Kahlúa. 

Purchase, N.Y.-based PepsiCo and Microsoft’s Xbox, Redmond, Wash., have joined forces to reward fans for the sipping, snacking and gaming they already do.

Absolut, a brand of New York-based Pernod Ricard USA, introduced the Absolut Vodka and Ocean Spray Vodka-Cranberry Range — a new ready-to-drink (RTD) line with Ocean Spray, Lakeville-Middleboro, Ma., building on the brands’ successful marketing partnership in the United States. Inspired by the classic combination of Absolut Vodka and Ocean Spray Cranberry Juice, this iconic collaboration will deliver one of America’s favorite serves with the new RTD line coming early 2024, the company says.

Trilliant, parent company of Victor Allen’s, a top selling coffee brand nationally, announced the launch of its newest flavor innovation: Victor Allen’s SNICKERS, a ready-to-drink Iced Coffee at Sam's Clubs nationally.