By pairing Tilray’s beverage innovation expertise with Popsicle’s beloved legacy and fanbase, 

Tilray has set out to capture the taste and joy of Popsicle with an added 5% ABV kick, available 

in non-carbonated Hard Cherry, Hard Orange and Hard Grape, it notes.

“At Tilray Beverages, we are focused on building a dynamic portfolio of brands that connect with consumers across new occasions,” said Prinz Pinakatt, chief growth officer at Tilray Beverages U.S., in a statement. “Popsicle is an iconic, nostalgic brand beloved in households everywhere, and we see a tremendous opportunity to translate those familiar flavors into a new adult refreshment experience. This partnership demonstrates how Tilray’s beverage platform can bring innovative brand collaborations to market quickly and at scale. 

Pinakatt, continued, “By bringing the classic flavors of Popsicle into a new format, we’re 

creating a fun, nostalgic experience for consumers while introducing something entirely new to 

the adult beverage aisle.” 

Available in 12 packs of 12-ounce slim cans, Popsicle Hard Variety Packs can be purchased at major retailers across the country including Walmart, Kroger, Albertson’s, Safeway, Food Lion, Ingles and Buc-ees.   

www.popsiclehard.com