Fresca Hard

Red Tree Beverages (RTB), a firewalled subsidiary of The Coca-Cola Co., unveiled Fresca Hard, a flavored malt beverage featuring the classic citrus taste of Fresca with a 4.6% ABV.
“Fresca Hard’s launch reflects our continued commitment to delivering amazing tasting beverages while pushing further into the Alcohol Ready-To-Drink category,” said Lou Grill, president of Red Tree Beverages, in a statement. “Regardless of the score, Fresca Hard is meant for those who love the post-game celebration. This new flavored malt beverage brings a new, exciting option with bold, delicious flavors.”
The 4.6% ABV Fresca Hard can be purchased in 12-packs of 12-ounce cans, in Grapefruit Citrus, Pineapple Citrus, Peach Citrus and Watermelon Citrus flavors, available in select markets nationwide.
www.coca-colacompany.com
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