As a brand that is known for being both mischievous and fun, Smirnoff Ice, a brand of Diageo North America, Norwalk, Conn., has created the ultimate holiday present this holiday season: three different cardboard boxes that appear to contain luxurious home goods items and appliances, but actually contain a bottle of Smirnoff Ice premium flavored malt beverage.

Wild Leaf Craft Hard Tea, a brand of The Boston Beer Co., introduced its self-titled line of ready-to-drink (RTD) hard teas.

Chicago-based MillerCoors launched its newest innovation: Cape Line Sparkling Cocktails. Crafted with six ingredients — carbonated water, alcohol from real cane sugar, real cane sugar, lemon and/or lime juice concentrate, natural flavors, and fruit juice added for color — Cape Line Sparkling Cocktails is naturally gluten-free and contains 120 calories with an alcohol by volume of 4.5 percent.

Mighty Swell Spritzer Co. added a new flavor to its spiked spritzer line: Cherry Lime. 

LYTT launched its self-titled flavored malt beverage line: LYTT.

As part of the continued innovation from St. Louis-based Anheuser-Busch, the beer-maker launched Ritas, originally marketed as Bud Light Lime Lime-A-Rita, in 2012. Ritas is the first brand in the Anheuser-Busch InBev portfolio to explicitly target women and last year introduced "The Ritas," legendary women who take a "life's-a-party attitude in every situation,” according to the company.

FIFCO USA launched Hemptails, a flavored malt beverage (FMB) made with organic, sterilized hemp seeds, the company says. 

Virtue Cider launched Mezzo Spritz Blood Orange, a classic Italian cocktail with an American twist, it says.