flavored malt beverages (FMB) | Beverage Industry

Items Tagged with 'flavored malt beverages (FMB)'

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Arnold Palmer Spiked Lite

June 28, 2022

Arnold Palmer Spiked, a brand of Molson Coors Beverage Co., announced the release of Arnold Palmer Spiked Lite, a half-iced tea, half lemonade flavored malt beverage made in partnership with AriZona.

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Cover Feature

Beverage-makers share expertise to develop new products with familiar brands

Analysts anticipate more non-alcohol, alcohol crossover to come

Jessica Jacobsen

April 5, 2022

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In the U.S. beverage market, consumers are seeing more of their favorite brands and companies partner to cross figurative lines by entering new categories through collaboration efforts.

2022 Beer Report | Health and wellness, bold flavors lift FMBs, hard seltzers

Analysts predict unique flavor profiles in store for FMBs, hard seltzers

Jessica Jacobsen

February 16, 2022

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For the U.S. flavored malt beverage market, including hard seltzers, analysts are seeing ambiguous product attributes drive consumers to the beer category.

Molson Coors, Coca-Cola expand partnership with Simply brand

Simply Spiked Lemonade variety pack to launch this summer

January 25, 2022

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Chicago-based Molson Coors Beverage Co. expanded its exclusive agreement with The Coca-Cola Co., Atlanta, to develop and commercialize a brand of full-flavor alcohol beverages inspired by the country’s No. 1 chilled juice brand: Simply.

Between Drinks

No alcohol trend rising in prominence

A third of Gen Z consumers don’t drink alcohol

Barbara Harfmann

December 15, 2021

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Trends indicate that no alcohol is trending not just in “Dry January” but throughout the year. As a result, beverage manufacturers are stocking shelves with plenty of non-alcohol beer, wine and spirits.

Owl’s Brew Spiced Chai & Cranberry

November 10, 2021

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In time for the fall and holiday season, Owl’s Brew of Double Brew LLC launched its new, ready-to-drink (RTD) canned, Boozy Tea flavor: Spiced Chai & Cranberry.

2021 Craft Beer Report: Craft segment looks to rebound in flat market

Beer volume drops 9%

Barbara Harfmann

November 9, 2021

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Although 2020 was a challenging year, craft brewers found ways to connect with their customers.

Smirnoff ICE teams up with Mario Lopez to celebrate anniversary

Consumers 21 years and up can celebrate with flavored malt beverage for next 21 years

October 8, 2021

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Smirnoff ICE, a brand of New York-based Diageo North America, is celebrating its 21st birthday by teaming up with actor and host Mario Lopez to give one winner Smirnoff ICE for the next 21 years.

Boston Beer releases Bevy Long Drink featuring malt base

Nordic-inspired sparkling refresher available in November in 2 varieties

September 8, 2021

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The Boston Beer Co., Boston, announced the launch of Bevy Long Drink, a new, refreshing beverage inspired by the national cocktail of Finland, the Long Drink. Bevy Long Drink will hit shelves in early November in two flavors: Sparkling Citrus Refresher and Sparkling Berry Refresher.

Between Drinks

Canned cocktails steal some of seltzers thunder

Ready-to-drink share growing 15% on Drizly

Barbara Harfmann

August 16, 2021

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How and where consumers are purchasing their alcohol continues to shift, with eCommerce continuing to drive sales. Although hard seltzers have been king of the beverage industry the past three years, ready-to-drink canned cocktails now are outpacing the category.

More Articles Tagged with 'flavored malt beverages (FMB)'

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How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view infographic in PDF format.