In time for summer solstice, the sunniest day of the year, Smirnoff ICE is dropping its summertime hack: Sunsurance, a new way to ensure the summer forecast reads flavorful, fun and 100% chance of sunny days, it says.

Smirnoff ICE is teaming up with content creator and comedian Boman Martinez-Reid to pay up to $200,000 in Sunsurance throughout the summer, starting with $50,000 to celebrate the summer solstice. Consumers can “apply” for Sunsurance in two steps:

STEP ONE: Turn on those post notifications for @Smirnoff and be the first to know when it’s time to sign-up for Sunsurance.

STEP TWO: When the alert hits, the can text "SUNSURANCE" to 24272. More than 2,000 (21 and older only) will unlock $20 in ICE-cold cash (awarded as Venmo credit) to use however they wish to make the most of a sunny day.

To kickoff, Martinez-Reid is bringing his signature humor to local broadcasts in some of the gloomiest and sunniest cities across the country to share forecasts that locals actually want to hear, the company says. Delivering predictions of tasty treats, play and rays for days, he'll remind everyone on the airwaves that whether it’s clear or cloudy, sunny day vibes are on the radar all summer long. 

“I’m really excited to team up with Smirnoff ICE this summer ― it feels like the perfect way to bring some fun and sunshine no matter what the weather’s doing,” Martinez-Reid said in a statement. “Whether it’s cloudy or clear, we’re here to make every day feel like a sunny day.”

Hannah Todd, director at Smirnoff ICE, added: “There’s nothing more disappointing than gearing up for a perfect summer day only to have the weather ruin your plans. We figured everyone could use a little ‘Sunsurance’ – a fun way to keep the summer vibes high, no matter the forecast. So whether you’re sipping on Sunny Days or an original Smirnoff ICE, we’re serving up those throwback flavors and summertime vibes people crave.”

The company also is releasing its new Smirnoff ICE Sunny Days Variety Pack, featuring four award-winning flavors:.

• Cosmic Snowcone – A flavorful blast of red berries and citrus flavors
• Lemon Shaved Ice – Zesty lemon with a citrus twist
• Orange Cream Pop – A taste of nostalgia with orange soda
• Red, White & Berry – Cherry, citrus, and blue raspberry collide in a cool, bold burst of flavor

Smirnoff ICE Sunny Days Variety Pack is available now in 12-packs of 12-ounce cans with a suggested retail price of $17.99.