Food and Beverage Marketing Experts at THP took a gaze into their culinary crystal ball to forecast the ingredients, flavors, and culinary techniques chefs, brands, and industry leaders from around the globe will be leveraging in the year to come!
Budweiser, a brand of St. Louis-based Anheuser-Busch, launched a new interactive live music and storytelling series called “Budweiser Rewind.” On May 16, the domestic beer brand kicks off this new series starting with Black Eyed Peas performing live from its hometown of Los Angeles. Fans can tune in to watch on YouTube.
During this unprecedented time in history, the COVID-19 pandemic continues to have a devastating impact on the supply chain, causing bars, restaurants and retailers to close, tradeshows to be shuttered, and living rooms to turn into workplaces and schools.
Create From Home campaign prompts creating, making
May 6, 2020
During these uncertain times of social distancing, Bombay Sapphire is inspiring and offering the tools for everyone to “stir creativity” with Create From Home, a multi-platform learning experience that offers online classes, workshops and cocktail-making sessions led by influencers from diverse fields.
Cheers to Heroes celebrates front line community members
April 13, 2020
Sparkling Ice, made by Seattle-based Talking Rain Beverage Co., announced its first-ever Cheers to Heroes campaign to celebrate America's everyday hometown heroes, in conjunction with its fifth annual partnership with the Honor Flight Network. Throughout the campaign, Sparkling Ice has pledged to give back $400,000 to unsung heroes through various initiatives including their new Cheers to Heroes contest, a donation to the Honor Flight Network, and by creating moments to surprise and delight everyday consumers.
Heading into 2020, NESTLÉ Nesquik announced a collaboration with U.S. rising tennis star Frances Tiafoe. Tiafoe will appear in a series of digital ads as part of the Nesquik hashtag #KeepOnChuggin campaign.
At the 2020 Gasparilla Pirate Fest, Captain Morgan came through for fest-goers by offering free Gasparilla Pirate Fest Scully VIP Hospitality tickets for up to 10 “Morgans” (anyone with the first, middle or last name of Morgan) and two members of their crew (21 or older).
In the July 2020 issue of Beverage Industry, the magazine highlights how Calypso Lemonade is looking to follow up its 2019 success with more great releases. Also in this issue is the 2020 State of the Beverage Industry report, features on plant water beverages, clean label ingredients and THC usage in beverage formulations.