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Home » Keywords: » beverage marketing campaign

Items Tagged with 'beverage marketing campaign'

ARTICLES

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SKYY Vodka toasts Marriage Equality by offering to fund marriages nationwide

Vodka brand hosting pop-up wedding chapel in New York City
December 15, 2022
No Comments

SKYY Vodka, a brand of Campari Group, Sesto San Giovanni, Italy, announced its “SKYY Says I Do” campaign in partnership with NYC Pride, as an extension of the vodka brand’s ongoing support of marriage equality and the LGBTQIA+ community. The campaign will cover the costs of wedding ceremonies for 100 couples nationwide through a digital sweepstakes hosted on Instagram in celebration of marriage equality. 


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Between Drinks

How TikTok can support your beverage brand

Garland Hill shares what opportunities the social media platform can offer
Jess 200
Jessica Jacobsen
November 10, 2022
3 Comments

As one of the fastest growing social media platforms, TikTok has become most popular in the U.S. for finding products to buy, providing an opportunity for beverage brands to engage with consumers across a variety of age demographics.


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Pepsi debuts tiny home for NFL season

Retiree Andrew Whitworth gives consumers a look at Pepsi 18 Week Pack
September 7, 2022
One Comment

Football is back, and Pepsi is proving to fans everywhere that football watching is #BetterWithPepsi with the debut of its latest innovation: the Pepsi 18 Week Pack, a tiny home that one grand-prize winner will have the chance to live in for all 18 weeks of the 2022 NFL season.


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St. Francis Winery & Vineyards offers Instagram approved package

Consumers receive glam package, professional photographer for photos
August 30, 2022
2 Comments

To meet consumers’ social media needs, St. Francis Winery & Vineyards is making guests picture-perfect with the newly launched Instagram Approved Package. 


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Absolut, Rami Malek bring cocktails to life in new campaign

Campaign shows power of mixing different people, perspectives and cocktails
June 6, 2022
No Comments

“Mr. Robot” and “Bohemian Rhapsody” actor Rami Malek has partnered with Absolut, a brand of Pernod Ricard USA, New York, in what is set to be their biggest ongoing campaign yet. The campaign, called The World of Absolut Cocktails, will launch this summer with an introduction from Malek. The multi-year project is designed to inspire people who are open-minded, optimistic, and driven by curiosity … to come together to mix ideas and, of course, drinks, the company says.


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Pepsi, Billboard and MRC Live & Alternative embrace NFT experience

“Winners’ Club” NFT Collection helps consumers engage with live entertainment
May 11, 2022
No Comments

Pepsi, a brand of Purchase, N.Y.-based PepsiCo, announced an innovative second screen NFT experience in partnership with Billboard and MRC Live & Alternative to provide a new way for consumers to engage with live entertainment. The Pepsi Mic Drop x Billboard Music Awards “Winners’ Club” NFT Collection, available through the Billboard ChartStars platform, is a limited-edition digital collectible collection created for the “2022 Billboard Music Awards” (BBMAs), which gives fans the opportunity to claim NFTs in real-time as awards are announced throughout the show. 


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Jessica Jacobsen
Beverage Beat

Conversation commerce offers new opportunities for beverage-makers

Attentive report shows 81% of consumers subscribe to at least one brand through SMS
Jess 200
Jessica Jacobsen
April 19, 2022
No Comments
A report from Attentive shows that consumers are engaging in conversation commerce, an interactive, people-driven experience that supports the consumer buying experience, converging text messaging and shopping.
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Michael Bublé, bubly ask consumers to ‘see the bubly side’

Sparkling water brand, musical artist partner for campaign to turn around bummer moments
April 15, 2022
No Comments

Purchase, N.Y.-based PepsiCo’s bubly sparkling water launched a new campaign to show consumers that everyday bummer moments have a silver lining ― or to “see the bubly side.” To help kick off the year-long campaign, bubly is joining forces once again with Michael Bublé, whose serenades bring smiles to people around the world.


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Pepsi teams up with IHOP to release limited batch of Pepsi Maple Syrup Cola

Pepsi is giving Pepsi Maple Syrup Cola to 2,000 fans who #ShowUsYourStack
March 24, 2022
No Comments

Purchase, N.Y.-based PepsiCo, in partnership with Glendale, Calif.-based IHOP, released a new highly limited-edition flavor: Pepsi Maple Syrup Cola. The limited-edition cola combines the indulgent flavor profile of maple syrup with the crisp, refreshing caramel notes of a Pepsi, it says.


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Busch Light launches Ice Fishing cans

January 21, 2022
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Earlier this month, Busch Light released limited-edition Ice Fishing cans. To celebrate the launch of its limited-edition Ice Fishing cans and embrace its Midwest roots, Busch Light has dropped the Busch Light Ice Shanty on legendary Mille Lacs Lake in Minnesota.


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More Articles Tagged with 'beverage marketing campaign'

EVENTS

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9/21/22 to 9/21/23
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Innovative Approaches to New Product Development

On Demand Discover the insights and trends that brand owners are leaning on to formulate refreshing, functional beverages as well as how to ensure these new products will be a success in the marketplace.

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    Sponsored byApplied Food Sciences

    Five Functional Beverage Trends in 2022

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BevOps Fleet Summit

BevOps Fleet Summit LOGOThis important industry event is a learning and information sharing experience for warehousing, distribution and fleet management professionals who will have the opportunity to continue to share ideas and network with their industry peers in a safe and productive format as we continue to navigate these challenging times.

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