Guinness’ St. Patrick’s Day ad scores well with viewers
March 23, 2020
In a recent blog post, advertising analytics firm Ace Metrix, El Segundo, Calif., revealed insights about the first COVID-19 related ads from Guinness, Ford and Verizon. The technology company also unveiled consumer reactions to the initial ads addressing the virus.
6 For 6-Pack invites consumers to help farmers transition to organic
March 20, 2020
During Super Bowl LIV on Feb. 2, Michelob ULTRA Pure Gold was among the brands that unveiled a new TV commercial aimed at grabbing the attention of nearly 100 million fans who tuned in to watch the Big Game.
Participants battle mighty Atlantic for Talisker Whisky Atlantic Challenge
March 20, 2020
Perfect Hydration, an ultra-purified alkaline water with electrolytes, signed professional skateboarders David Loy and Dan Mancina as brand partners. In these roles, Loy and Mancina will promote Perfect Hydration’s mission to bring better hydration to the masses through its premium ionized, electrolyzed, 9.5+ pH water.
Pepsi premiered its 2020 international football campaign in celebration of its ongoing partnership with the UEFA Champions League. Featuring a never-before-seen collaboration of four of the world’s best footballers, the brand says it's guaranteed to excite football fans around the globe.
New creative highlights packaging, nutrient benefits
March 4, 2020
Victor, N.Y.-based Constellation Brands and Pittsford, N.Y.-based Karma Wellness Water, Constellation Ventures’ first minority investment in a non-alcohol brand, have collaborated to launch a new marketing campaign to optimize the potential of the Karma beverage brand and its patented cap technology.
Imported beer brand unveils latest James Bond marketing partnership
March 2, 2020
To celebrate the global partnership with the upcoming James Bond film “No Time to Die,” Heineken is revealing the real secrets to being Bond and encouraging shoppers to connect with their inner secret agent, it says. The retail promotion invites consumers to text “Heineken” to “007” to receive a disappearing invisible ink message. The message will reveal to consumers whether they have won prizes, including branded merchandise, tickets to advance movie screenings, or a pair of tickets to the red-carpet event in Los Angeles, it adds.
Premium functional beverage brand RECOVR 180° partnered with MLB player, Christian Yelich as the official hydration sponsor of the California Strong Celebrity Softball Game that took place Jan. 12 in Malibu, Calif.
The April 2020 edition explores how Nestlé USA’s drives value to consumers through innovation. Readers also can find out how bars and restaurants are handling the impacts of the pandemic for the on-premise channel. Additionally, this issue highlights the latest trends impacting spirits, soft drinks, packaging materials and much more!