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Home » Keywords » beverage marketing campaign

Items Tagged with 'beverage marketing campaign'

ARTICLES

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Absolut, Rami Malek bring cocktails to life in new campaign

Campaign shows power of mixing different people, perspectives and cocktails
June 6, 2022
No Comments

“Mr. Robot” and “Bohemian Rhapsody” actor Rami Malek has partnered with Absolut, a brand of Pernod Ricard USA, New York, in what is set to be their biggest ongoing campaign yet. The campaign, called The World of Absolut Cocktails, will launch this summer with an introduction from Malek. The multi-year project is designed to inspire people who are open-minded, optimistic, and driven by curiosity … to come together to mix ideas and, of course, drinks, the company says.


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Pepsi, Billboard and MRC Live & Alternative embrace NFT experience

“Winners’ Club” NFT Collection helps consumers engage with live entertainment
May 11, 2022
No Comments

Pepsi, a brand of Purchase, N.Y.-based PepsiCo, announced an innovative second screen NFT experience in partnership with Billboard and MRC Live & Alternative to provide a new way for consumers to engage with live entertainment. The Pepsi Mic Drop x Billboard Music Awards “Winners’ Club” NFT Collection, available through the Billboard ChartStars platform, is a limited-edition digital collectible collection created for the “2022 Billboard Music Awards” (BBMAs), which gives fans the opportunity to claim NFTs in real-time as awards are announced throughout the show. 


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Jessica Jacobsen
Beverage Beat

Conversation commerce offers new opportunities for beverage-makers

Attentive report shows 81% of consumers subscribe to at least one brand through SMS
Jess 200
Jessica Jacobsen
April 19, 2022
No Comments
A report from Attentive shows that consumers are engaging in conversation commerce, an interactive, people-driven experience that supports the consumer buying experience, converging text messaging and shopping.
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Buble_BublyCampaign_900.jpg

Michael Bublé, bubly ask consumers to ‘see the bubly side’

Sparkling water brand, musical artist partner for campaign to turn around bummer moments
April 15, 2022
No Comments

Purchase, N.Y.-based PepsiCo’s bubly sparkling water launched a new campaign to show consumers that everyday bummer moments have a silver lining ― or to “see the bubly side.” To help kick off the year-long campaign, bubly is joining forces once again with Michael Bublé, whose serenades bring smiles to people around the world.


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PepsiMaple.png

Pepsi teams up with IHOP to release limited batch of Pepsi Maple Syrup Cola

Pepsi is giving Pepsi Maple Syrup Cola to 2,000 fans who #ShowUsYourStack
March 24, 2022
No Comments

Purchase, N.Y.-based PepsiCo, in partnership with Glendale, Calif.-based IHOP, released a new highly limited-edition flavor: Pepsi Maple Syrup Cola. The limited-edition cola combines the indulgent flavor profile of maple syrup with the crisp, refreshing caramel notes of a Pepsi, it says.


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BuschLight_IceFishingCans_900.jpg

Busch Light launches Ice Fishing cans

January 21, 2022
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Earlier this month, Busch Light released limited-edition Ice Fishing cans. To celebrate the launch of its limited-edition Ice Fishing cans and embrace its Midwest roots, Busch Light has dropped the Busch Light Ice Shanty on legendary Mille Lacs Lake in Minnesota.


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Budweiser Zero Zero Hour

Budweiser Zero, Uber partner for Thanksgiving Eve promotion

‘Zero Hour’ provide Uber Voucher code after trying complimentary Budweiser Zero at bars, restaurants
November 17, 2021
No Comments

On Nov. 24, Budweiser Zero is hosting “Zero Hour” at participating bars across the United States, giving consumers the option to try a complimentary Budweiser Zero from midnight to 1 a.m. local time. 


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Coca-Cola Real Magic

Coca-Cola launches Christmas campaign under Real Magic platform

Film available for viewing in 90-plus markets
November 10, 2021
No Comments

Coca-Cola, a brand of Atlanta-based The Coca-Cola Co., launched Real Magic at Christmas, a seasonal campaign that spotlights and celebrates the magic of community and togetherness. The multi-faceted campaign carries at its heart a simple message of festive joy and inclusion, reminding us that Real Magic is in the moments of connection we share with others.


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G.O.A.T. Fuel named ‘Official Energy Drink’ of Los Angeles Lakers

Sponsorship activations to include launch of community-based initiative
November 9, 2021
No Comments

The Los Angeles Lakers named El Segundo, Calif.-based G.O.A.T. Fuel as the official energy drink of the team. G.O.A.T. Fuel is a health-focused energy drink, founded by NFL Hall of Famer and noted G.O.A.T. Jerry Rice, his daughter Jaqui Rice Gold and Trevion Gold. 


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SwissMiss_-Ugly.png

Swiss Miss ‘Ugly’ Sweater designed to keep cocoa hot

Limited-edition holiday merchandise available while supplies last
November 4, 2021
No Comments

Swiss Miss Hot Cocoa, a brand of Chicago-based Conagra Brands Inc., announced its limited-edition ultimate “ugly” sweater. The festive sweater is designed with an insulated pocket and zipper to keep a thermos of Swiss Miss Hot Cocoa warm and toasty all night long, the company says.


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More Articles Tagged with 'beverage marketing campaign'

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