SKYY Vodka, a brand of Campari Group, Sesto San Giovanni, Italy, announced its “SKYY Says I Do” campaign in partnership with NYC Pride, as an extension of the vodka brand’s ongoing support of marriage equality and the LGBTQIA+ community. The campaign will cover the costs of wedding ceremonies for 100 couples nationwide through a digital sweepstakes hosted on Instagram in celebration of marriage equality. 

As one of the fastest growing social media platforms, TikTok has become most popular in the U.S. for finding products to buy, providing an opportunity for beverage brands to engage with consumers across a variety of age demographics.

Football is back, and Pepsi is proving to fans everywhere that football watching is #BetterWithPepsi with the debut of its latest innovation: the Pepsi 18 Week Pack, a tiny home that one grand-prize winner will have the chance to live in for all 18 weeks of the 2022 NFL season.

To meet consumers’ social media needs, St. Francis Winery & Vineyards is making guests picture-perfect with the newly launched Instagram Approved Package. 

“Mr. Robot” and “Bohemian Rhapsody” actor Rami Malek has partnered with Absolut, a brand of Pernod Ricard USA, New York, in what is set to be their biggest ongoing campaign yet. The campaign, called The World of Absolut Cocktails, will launch this summer with an introduction from Malek. The multi-year project is designed to inspire people who are open-minded, optimistic, and driven by curiosity … to come together to mix ideas and, of course, drinks, the company says.

Pepsi, a brand of Purchase, N.Y.-based PepsiCo, announced an innovative second screen NFT experience in partnership with Billboard and MRC Live & Alternative to provide a new way for consumers to engage with live entertainment. The Pepsi Mic Drop x Billboard Music Awards “Winners’ Club” NFT Collection, available through the Billboard ChartStars platform, is a limited-edition digital collectible collection created for the “2022 Billboard Music Awards” (BBMAs), which gives fans the opportunity to claim NFTs in real-time as awards are announced throughout the show. 

Purchase, N.Y.-based PepsiCo’s bubly sparkling water launched a new campaign to show consumers that everyday bummer moments have a silver lining ― or to “see the bubly side.” To help kick off the year-long campaign, bubly is joining forces once again with Michael Bublé, whose serenades bring smiles to people around the world.

Purchase, N.Y.-based PepsiCo, in partnership with Glendale, Calif.-based IHOP, released a new highly limited-edition flavor: Pepsi Maple Syrup Cola. The limited-edition cola combines the indulgent flavor profile of maple syrup with the crisp, refreshing caramel notes of a Pepsi, it says.

Earlier this month, Busch Light released limited-edition Ice Fishing cans. To celebrate the launch of its limited-edition Ice Fishing cans and embrace its Midwest roots, Busch Light has dropped the Busch Light Ice Shanty on legendary Mille Lacs Lake in Minnesota.