This Giving Tuesday, Hugh Jackman's Laughing Man Coffee, Boston, is making every cup (and smile) count by encouraging fans to smile to make a difference. For every smiling selfie shared using the Laughing Man Coffee filter on Instagram Stories on Dec. 3, $1 will be donated toward the Laughing Man Foundation, up to $100,000.

With the holidays soon to be upon us, several beverage brands are releasing new products like an Advent Calender with 24 single-serve wines, or Ripples, an innovative device that enables brands to boost on-premise sales by enabling brands such as Guinness to write messages on foam-based drinks.

D.G. Yuengling & Son Inc. announced its first-ever beer collaboration with chocolate brand Hershey’s. LifeFuels integrates a three-part hydration system. Belfour Spirits launched its ultra-premium whiskey brand and family of products, The Spirit of Champions.

Although influencer partnerships are becoming more commonplace for brand owners, some still question the effectiveness of this medium.

TAZO tea, a brand of Unilever North America, Englewood Cliffs, N.J., announced the return of the second Camp TAZO, an overnight experience rooted in the brand's spirit of inspiring exploration and discovery, it says.

Busch launched Busch Latte. Bombay Sapphire unveiled a new collaborative art installation. Pepsi announced its Always be Celebrating campaign in support of 100 years of the NFL. Pedialyte announced NFL wide receiver Odell Beckham Jr., is serving as an ambassador for the brand.

Larceny Kentucky Straight Bourbon Whiskey launched a new augmented reality app. Atay Ice Tea unveiled its Cleansing Spicy Lemon Ginger. Busch Beer and Big Buck Hunter are teaming up to support wildlife conservation.

Tippsy launched its self-titled Sake Box. Bulletproof coffee and Budweiser teamed up for sports event.

Sonoma, Calif.-based Meiomi Wines, a wholly owned subsidiary of Constellation Brands Inc., introduced its new marketing platform titled Flavor Forward, as well as a new innovative advertising creative supporting the campaign.

Hint Water partnered with Susan G. Koman Breast Cancer Foundation to donate money. The Rock partnered with VOSS Water as well as became a strategic partner in the company.