Larceny Kentucky Straight Bourbon Whiskey launched a new augmented reality app. Atay Ice Tea unveiled its Cleansing Spicy Lemon Ginger. Busch Beer and Big Buck Hunter are teaming up to support wildlife conservation.

Tippsy launched its self-titled Sake Box. Bulletproof coffee and Budweiser teamed up for sports event.

Sonoma, Calif.-based Meiomi Wines, a wholly owned subsidiary of Constellation Brands Inc., introduced its new marketing platform titled Flavor Forward, as well as a new innovative advertising creative supporting the campaign.

Hint Water partnered with Susan G. Koman Breast Cancer Foundation to donate money. The Rock partnered with VOSS Water as well as became a strategic partner in the company.

As the official sponsor of the U.S. Open, Heineken tapped former tennis stars Andy Roddick and Lindsey Davenport to give consumers the perfect serve — on and off the court.

SPRiZZi Drink-Co. introduced a new line of flavored craft sodas. Post Brewing Co. launched its first-ever advertising campaign, and Wine Water Ltd. launched O.Vine.

To educate consumers about the brewing process or how handcrafted spirits are made, many breweries and distillers operate as “go-to” destinations complete with tours, taprooms, samples and merchandise.

STōK Cold Brew Coffee, a brand of Broomfield, Colo.-based Danone North America, officially is calling for applications to take a STōK-bbatical and will pay you to pursue what you're truly passionate about.

Keurig Dr Pepper, Plano, Texas, announced that “Fansville,” the Dr Pepper parody TV show drama, returned in time for the 2019-2020 college football season.

Celebrating its 30^th anniversary, Chicago-based Tampico Beverages has evolved since 1989 when it launched its first flavor: Citrus Punch. Today, the brand offers three lineups and 24 SKUs in its value-based, fruit-flavored punch drink portfolio.