Just in time for the holidays, Pepsi is pulling its latest flavor innovation straight out of the oven: Pepsi Zero Sugar Gingerbread Mini Cans. To celebrate this limited-edition festive flavor that’s ginger, spice and everything nice, the brand challenged Shaquille O’Neal (Shaq), to become the G.B.O.A.T (Greatest Baker of All Time).

Consumers can purchase Pepsi Zero Sugar Gingerbread Mini Cans while supplies last. This limited-edition flavor blends the classic sweet and citrus fizz of Pepsi, with a festive blend of brown sugar, cinnamon, ginger and molasses flavor, adding depth and warmth, according to the company.

Starting now, consumers eager to get their hands on the limited-edition flavor must act fast by visiting TikTok (@Pepsi) or www.pepsi.com.

•    TikTok: Fans can get a free Pepsi Zero Sugar Gingerbread Mini Can while supplies last by purchasing two 10-packs of Pepsi Mini Cans (7.5-ounces) in any of the following flavors: Original and Wild Cherry via the brand’s TikTok Shop (@Pepsi). 

•    Brand Giveaway: Consumers can visit the PEPSI DROPS platform on www.pepsi.com to enter for a chance to score Pepsi Zero Sugar Gingerbread Mini Cans now through Dec. 11. Winners will be selected based on all qualifying entries. Full terms and conditions apply. Please visit Pepsi.com/official-rules for more information.

“We’re excited to bring fans a taste of the holidays with this unique twist on a classic cola, with its perfect blend of warm holiday sugars and the zest of ginger,” said Jenny Danzi, head of brand marketing for Pepsi, in a statement. “With the holiday season in full swing, we’re spreading some cheer by bringing Shaq’s hilarious baking antics to our social platforms and giving fans the chance to get their hands on this limited-edition flavor on TikTok through qualifying purchases and PEPSI DROPS giveaways.”

In a special feature, “The Mini Holiday Baking Show,” now available on the brand’s YouTube, TikTok, and Instagram channels, Shaq brings his signature humor to a holiday baking competition, getting literal with his liberal use of Pepsi Zero Sugar as “baking soda.” The result is a sweet and surprising twist, a gingerbread flavored cola masterpiece that leaves his rivals grasping at (candy) straws. 

Known for his larger-than-life personality, Shaq takes a less-than-serious approach to the challenge, bending the rules in pursuit of his self-proclaimed title of G.B.O.A.T. (Greatest Baker of All Time). Viewers can enjoy Shaq’s unique baking attempts as he crafts a “Shaqalicious” gingerbread shack, infusing the competition with his creativity, humor, and (questionable) technical skills.

“Pepsi Zero Sugar Gingerbread is a truly magical holiday treat, perfectly captured in a can,” O’Neal stated. “This limited-edition flavor is the perfect way to celebrate the season and it’s a must-try for any Pepsi enthusiast who loves the flavor profile of gingerbread.”