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Home » Keywords: » celebrity partnership

Items Tagged with 'celebrity partnership'

ARTICLES

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PLEZi Nutrition, Michelle Obama team up for kids’ drink

PLEZi currently available in 4 flavors at Target and Sprouts, and online at Walmart
May 4, 2023
8 Comments

PLEZi Nutrition, a public benefit company on a mission to create higher standards for how the U.S. makes and markets food and beverages for kids, leading with nutrition, taste, and truth, announced that former First Lady Michelle Obama has joined the company as a co-founder and strategic partner.


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Essentia Water, Millie Bobby Brown announce partnership

Brown featured in brand’s latest ‘Stop for Nothing’ campaign series
March 7, 2023
One Comment

Essentia Water announced a new partnership with Emmy-nominated actor and producer Millie Bobby Brown. Brown will be featured in an upcoming installment of Essentia's “Stop for Nothing” campaign series, which highlights how she balances her many roles by taking a moment to hydrate and recenter.


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Propel unveils new look, partnership with Michael B. Jordan

February 10, 2023
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Re-establishing the brand as a modern fitness authority, Propel’s updated visual identity highlights the efficacy of the electrolyte water. Propel also has joined forces with actor, director, and producer Michael B. Jordan to introduce the brand's next chapter, including a limited-edition design celebrating “CREED III.”


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Scott Disick launches luxury Champagne brand

October 3, 2022
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The “Keeping Up With the Kardiashians” star-turned-entrepreneur is bringing the taste of Leo De Verzay, previously only available in Europe, to 41 states across the United States with a brut and rosé.


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CLEAN Cause, Macklemore partner for limited-edition cans

September 16, 2022
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CLEAN Cause announced an exclusive can collection in honor of National Recovery Month. CLEAN Cause released 1,200 limited-edition cherry lime flavored cans featuring an exclusive label designed by Ben Haggerty, better known as Macklemore, with 100% of proceeds going to recovery housing scholarships.


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Pro football player Mark Andrews captains team Rockin’ Protein this season

Partnership gives fans a glimpse into Andrew’s intense training
August 31, 2022
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Rockin’ Protein, a brand of Phoenix -based Shamrock Farms, announced that pro football tight end Mark Andrews is the brand’s newest athlete influencer. Kicking off the partnership with a campaign titled The Beat Mandrews Challenge, fans will enjoy a look at how one of the most dominant players in football trains and fuels with the help of his favorite ready-to-drink protein beverage, it says.


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Dewey Crush appoints Kane Brown as chief flavor officer

The “Heaven” singer will work with the company to bring Dewey Crush to Tennessee and on tour
August 15, 2022
One Comment

Launched in 2021, the company created the canned crush cocktail, Dewey Crush. The “Famous Friends” singer was introduced to Dewey Crush by a family member — he hadn’t heard of one until meeting his wife and spending time with her on the East Coast — and immediately fell in love, the company says.


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Lipton Iced Tea, T-Pain set to throw the ‘ultimate’ block party

Grand-prize winner will be selected for their contributions to their community
July 18, 2022
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Lipton Iced Tea, a brand of Purchase, N.Y.-based PepsiCo, and Grammy award-winning artist T-Pain are joining forces to celebrate the power of community and giving fans a chance to win the “ultimate block party” in their hometown — hosted by “Cousin T” (aka T-Pain) himself. Consumers can enter the Lipton Fam Fest Hosted by T-Pain contest through Aug. 28 by scanning the code displayed in participating stores and sharing how they bring their community together.


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Ohza introduces Fizzy Sangria, by Joe Jonas

Brand partners with Jonas to bring his secret sangria recipes to market
June 29, 2022
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Cambridge, Mass.-based Ohza, a fast growing ready-to-drink (RTD) cocktail company, announced that musician and actor Joe Jonas has joined the brand as an investor, and partnered to launch his own product line: Fizzy Sangria. Available across the country in retail and online at drinkohza.com, Fizzy Sangria is the company's first product line extension, it says.


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Bev partners with wayOUT and TikTok's ‘The Old Gays’ to ‘Serve Pride’ this summer

The canned wine company unveils ad campaign with a surprise cameo from new Bev investor Halle Berry
June 22, 2022
No Comments

Bev, Los Angeles, announced the launch of its Serving Pride campaign in benefit of wayOUT, a non-profit organization seeking to empower LGBTQ+ people to feel safe being who they really are. The campaign, which includes new product innovation, out-of-home advertising, a social campaign and Los Angeles-based activations, kicked off with the launch of limited-edition Bev Pride, a white wine spritz, with 10% of the proceeds to be donated to wayOUT, the company says.


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More Articles Tagged with 'celebrity partnership'

IMAGE GALLERIES

Nothandwhiskeys

Theatrical single-malt release event draws Chris Noth, Chris McDonald

Tuesday Dec. 15, in an event titled, “The Malts of Legend,” introduced five new single malts through a theatrical experience complete with surprise (and impromptu) guest appearances by actors Chris Noth and Chris McDonald. The five new single-malt Scotches, which launched in December, are Deveron, Royal Brackla, Craigellachie, Aultmore and Aberfeldy. Attendees were invited to mingle and taste the single malts as they enjoyed the theatrical displays that accompanied each. Posted December 22nd.

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