This website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
This Website Uses Cookies
By closing this message or continuing to use our site, you agree to our cookie policy. Learn More
This website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
Beverage Industry logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Beverage Industry logo
  • NEWS
    • 2022 Beer Market Report
    • 2022 Truck Report
    • 2021 Craft Beer Report
    • Best Beverage Packages of 2021
    • Soft Drink Report
    • State of the Beverage Industry
    • Top 100 Beverage Companies
  • CATEGORY FOCUS
    • Carbonated Soft Drinks
    • Bottled Water
    • Juice & Juice Drinks
    • Sports Drinks
    • Tea and Coffee
    • Energy Drinks & Shots
    • Alternative Drinks
    • Beer
      • Beer Market Report
      • Craft Beer Report
    • Wine & Spirits
    • Cannabis Beverages
    • Plant-Based Beverages
  • R&D
    • Beverage R&D Features
    • Ingredient Spotlight
    • Beverage R&D News
  • PACKAGING
    • Packaging Material
    • Packaging Equipment
    • New Packages
    • The Packaging School
  • OPERATIONS
    • Plant Focus
    • Distribution
      • 2022 Trucks Report
    • Supplier News
  • PRODUCTS
    • New Products
    • Product Poll
    • New Product Submission Form
  • DIRECTORIES
    • Annual Manual
    • eBook
    • Take a Tour
    • Contract Packaging Guide
  • MORE
    • Channel Strategies
    • Classifieds
    • Custom Content & Marketing Services
    • BevOps Fleet Summit
    • eNewsletters
    • Events
    • The Beverage Forum
    • Market Insights
    • Market Research
    • Polls
    • Store
    • Sponsor Insights
    • White Papers
  • MEDIA
    • Interactive Product Spotlights
    • Podcast
    • Videos
    • Webinars
  • EMAGAZINE
    • eMagazine
    • Archived Issues
    • Contact
    • Advertise
    • Subscribe
Home » Keywords » celebrity partnership

Items Tagged with 'celebrity partnership'

ARTICLES

Truly_Poolside_VP_900.jpg

Truly taps Dua Lipa for new variety pack

Truly Poolside Variety Pack features cocktail-inspired flavors
May 2, 2022
No Comments

Truly Hard Seltzer, a brand of The Boston Beer Co., Boston, announced the launch of its new, limited-edition Truly Poolside Variety Pack inspired by Grammy award-winning pop star Dua Lipa. The limited-edition pack from Truly features four new summer cocktail-inspired flavors including Strawberry Melon Fizz, Orange Peach Fizz, Piña Colada Style and Kiwi Mojito Style.


Read More
Buble_BublyCampaign_900.jpg

Michael Bublé, bubly ask consumers to ‘see the bubly side’

Sparkling water brand, musical artist partner for campaign to turn around bummer moments
April 15, 2022
No Comments

Purchase, N.Y.-based PepsiCo’s bubly sparkling water launched a new campaign to show consumers that everyday bummer moments have a silver lining ― or to “see the bubly side.” To help kick off the year-long campaign, bubly is joining forces once again with Michael Bublé, whose serenades bring smiles to people around the world.


Read More
SelvaRey

Tequila, canned cocktails illuminate spirits category

RTD premixed cocktails generate 48% growth
April 12, 2022
2 Comments
For the 12th straight year, the spirits category, driven by premiumization, experienced accelerated growth. Tequila, RTD premixed cocktails and seltzer centric spirits are driving growth.
Read More
Barbara Harfmann, Between Drinks column
Between Drinks

Celebrities use their status to elevate own alcohol brands

Sean ‘Diddy’ Combs, CÎROC using status to amplify Black and Brown Americans
Barbara h200x200
Barbara Harfmann
March 15, 2022
No Comments
Celebrities like Ryan Reynolds and Terry Bradshaw are among the many celebrities inviting consumers to “sip like a star” while imbibing in tequila, bourbon, gin, vodka and more.
Read More
Lone River Beverage Co.
Cover Feature

Lone River Beverage Co. invites hard seltzer fans to ‘Follow It West’

“Yellowstone” actor Ryan Bingham becomes face of Lone River’s TV campaign
Barbara h200x200
Barbara Harfmann
March 4, 2022
No Comments
With distribution help from Diageo, Lone River Beverage Co. went from startup to acquisition to national distribution in under 18 months. Founder and CEO Katie Beal Brown notes that the brand’s ranch water hard seltzers are rooted in authenticity with a blend of tequila, agave nectar and lime juice.
Read More
Marty Pesis, vice president of growth at Chicago-based Cameo

How Cameo for Business is looking to serve the beverage market

Social platform delivers 50,000+ personalities
Jess 200
Jessica Jacobsen
February 24, 2022
No Comments
With the growing influence of digital marketing, brand owners are at no loss of options when deciding how to spend their digital marketing budget. One opportunity for brand owners in today’s advanced digital marketing world is the platform Cameo, a video-sharing service in which people hire celebrities to create personalized videos.
Read More
CrownRoyalExtraRare_Andrews_900.jpg

Crown Royal, Erin Andrews recognize influential women in sports

Whisky brand partners with Women in Sports and Events
February 15, 2022
No Comments

Rounding out a season full of generosity, Crown Royal and sportscaster Erin Andrews recognized 56 of the most influential women in sports with a gift of the brand’s newest whisky – Crown Royal Aged 18 Years.



Read More
LaFeteWineLogo_900.jpg

Chris Paul becomes equity partner in La Fête Wine Co.

Limited release La Fête du Blanc to join permanent line this year
January 31, 2022
No Comments

Donae Burston, founder and CEO of La Fête Wine Co., Miami, announced that Chris Paul (CP3), Phoenix Suns point guard and 11-time NBA all-star, has joined the La Fête Wine Co. family as an equity partner. Founded in 2019 as a fresh, modern and inclusive wine brand geared toward drinkers of all backgrounds, Paul joins the company at a time of extraordinary growth, the company says.


Read More
SiriDaly_JuicyJuice_900.jpg

Juicy Juice, Siri Daly partner to share easy family recipes

Recipes incorporate Juicy Juice as ingredient to punch up the flavor
January 12, 2022
One Comment

Juicy Juice, a brand of Harvest Hill Beverage Co., Stamford, Conn., is helping families come together by partnering with mom, self-taught cook and recipe developer Siri Daly for ideas on how to spend time as a family in the kitchen. 


Read More
Patron_CocktailKit_900.jpg

PATRÓN Tequila, Michelle Zauner partner for cocktail kit

December 23, 2021
No Comments

PATRÓN Tequila is teaming up with multi-hyphenate musician and innovator Michelle Zauner, also known as Japanese Breakfast, to introduce the PATRÓN x Japanese Breakfast Cocktail Courier Kit. 


Read More
More Articles Tagged with 'celebrity partnership'

IMAGE GALLERIES

Nothandwhiskeys

Theatrical single-malt release event draws Chris Noth, Chris McDonald

Tuesday Dec. 15, in an event titled, “The Malts of Legend,” introduced five new single malts through a theatrical experience complete with surprise (and impromptu) guest appearances by actors Chris Noth and Chris McDonald. The five new single-malt Scotches, which launched in December, are Deveron, Royal Brackla, Craigellachie, Aultmore and Aberfeldy. Attendees were invited to mingle and taste the single malts as they enjoyed the theatrical displays that accompanied each. Posted December 22nd.

Subscribe For Free!
  • eMagazine Subscription
  • Beverage Industry Insider eNewsletter
  • Online Registration
  • Subscription Customer Service

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Beverage Industry audience. All Sponsored Content is supplied by the advertising company. Interested in participating in our Sponsored Content section? Contact your local rep.

close
  • drinktec 2022
    Sponsored bydrinktec 2022

    Beverage industry trends premiere at drinktec 2022

  • Alibaba main image
    Sponsored byAlibaba.com

    E-Commerce and Online Tradeshows bring transformative growth for the food and beverage industry

Popular Stories

Truly_Poolside_VP_900.jpg

Truly taps Dua Lipa for new variety pack

CoverFEAT_Cannabis_GettyImages-1349912031_1170x658.jpg

Cannabis beverages look to overcome challenges to expand market

Almond Milk

Beverage-makers tap into ever-growing plant-based trend

2022 Beer Market Report
BI Craft Beverage Alcohol webinar

Events

June 22, 2022

Ready for Growth: Craft Beverage Alcohol Moves Beyond Recovery

As these craft innovators look to extend beyond recovery and into growth, craft brewers and distillers are showing the value they bring to the beverage alcohol community as well as the communities where their brick-and-mortar operations are connecting with consumers with on-site taprooms and bars, and even philanthropic efforts.  

June 28, 2022

New Frontiers in Sustainable Beverage Packaging Opened by Multi-Layer Technology

The presentation will cover a number of packaging innovations including recyclable small-format PET packages for CSD and oxygen-sensitive beverages, label-less packages and innovative use of color for sustainable brand differentiation.

View All Submit An Event

Poll

Beer Market Trends

What trends will drive beer innovations this year?
View Results Poll Archive

Products

Impact on Food and Beverage Innovation - Coronavirus (COVID-19) Case Study

Impact on Food and Beverage Innovation - Coronavirus (COVID-19) Case Study

See More Products
Beverage Industry Buyers Guide and Sourcebook

Submit a Request for Proposal (RFP) to suppliers of your choice with details on what you need with a click of a button

Start your RFP

Browse our beverage industry directory of supplier companies includes beverage production supplies and technology to packaging, marketing, and distribution needs.

Find Suppliers

BI Husky webinar

Get our new eMagazine delivered to your inbox every month.

Stay in the know on the latest beverage industry marketplace trends.

SUBSCRIBE TODAY!
  • More
    • Subscribe
    • Annual Manual
    • Connect with BI
    • Editorial Guidelines
    • eNews
    • Featured Products
    • Food & Beverage Brands
    • List Rental
    • New Products
    • New Product Submission Form
    • Polls
    • Reprints
    • Survey And Sample
    • Want More?
    • Privacy Policy
  • Exclusives
    • Beer Market Report
    • White Papers
    • Videos
  • Privacy
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2022. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing