This website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
This Website Uses Cookies
By closing this message or continuing to use our site, you agree to our cookie policy. Learn More
This website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
Beverage Industry logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Beverage Industry logo
  • Home
  • Magazine
    • Current Issue
    • Digital Edition
    • Archives
    • Annual Manual
    • Newsletter
    • Contract Packaging Guide
  • News
    • Top 100 Beverage Companies
    • State of the Beverage Industry
  • Category Focus
    • Carbonated Soft Drinks
    • Bottled Water
    • Juice & Juice Drinks
    • Sports Drinks
    • Tea and Coffee
    • Energy Drinks & Shots
    • Alternative Drinks
    • Beer
      • Beer Market Report
      • Craft Beer Report
    • Wine & Spirits
    • Cannabis Beverages
    • Plant-Based Beverages
  • R&D
    • Beverage R&D Features
    • Ingredient Spotlight
    • Beverage R&D News
  • Packaging
    • Packaging Material
    • Packaging Equipment
    • New Packages
    • The Packaging School
  • Operations
    • Plant Focus
    • Distribution
      • Fleet Graphics Award
    • Supplier News
  • New Products
    • New Products
    • Product Poll
    • New Product Submission Form
  • Directories
    • Annual Manual
    • Take a Tour
    • Contract Packaging Guide
  • More
    • White Papers
    • Market Insights
    • Market Research
    • Store
    • Classifieds
    • Custom Content & Marketing Services
    • Events
    • Polls
    • The Beverage Forum
    • BevOps Fleet Summit
    • Sponsor Insights
  • Multimedia
    • Videos
    • Image Galleries
    • Podcast
    • Interactive Product Spotlights
    • Webinars
  • Contact
    • Advertise
    • Contact Us
Home » Keywords » celebrity partnership

Items Tagged with 'celebrity partnership'

ARTICLES

BODYARMOR LYTE Carrie Underwood

BODYARMOR LYTE Sports Drink, Carrie Underwood enter equity partnership

Music artist stars in brand’s 1st national TV campaign
January 11, 2021
No Comments

BODYARMOR LYTE Sports Drink, a brand of Whitestone, N.Y.-based BODYARMOR, announced a new equity partnership with 7-time Grammy Award-winning superstar Carrie Underwood. 


Read More
Wild Turkey logo

Matthew McConaughey, Wild Turkey honor local activists

With Thanks annual give back campaign celebrates 4 selfless individuals
November 16, 2020
No Comments

As the COVID-19 pandemic took hold of the United States, everyday heroes stepped up to support family, friends, neighbors and strangers. These "local legends" have provided unity, comfort, nourishment and relief during these unprecedented health and economic challenges. To show support, Matthew McConaughey and Wild Turkey give thanks and celebrate four selfless individuals from Austin, Chicago, Dallas, and New Orleans who've demonstrated unwavering conviction in serving their communities.


Read More
Jack Daniel's

Jack Daniel’s inks partnership deal with celebrity outdoorsman Chad Belding

“The Fowl Life” Single Barrel whiskey to further fundraising for conservation groups
November 2, 2020
No Comments

Jack Daniel’s Tennessee Whiskey has signed a multi-year partnership with outdoorsman Chad Belding to raise awareness around the environment and sustainable ingredients. 


Read More
Monster and RISK

Monster Energy, Street Artist RISK partner for ‘Khaotic’ giveaway

Juice Monster unveils new flavors, car giveaway campaign
October 12, 2020
No Comments

Monster Energy, Corona, Calif., has partnered with legendary street artist RISK in launching two new additions to its line of energy-infused, flavor-packed juices: Juice Monster Papillon and Khaotic. To celebrate the launch, Monster will give away a one-of-a-kind "Khaotic" classic car designed by RISK to one winner on Dec. 15. Monster also is offering 50 winners Juice Monster backpacks.


Read More
Seagram's Escapes

Seagram’s Escapes partners with reality TV stars Cynthia Bailey, Eva Marcille

Seagram's Escapes Holiday Marketplace: Featuring Black-Owned Businesses supports small businesses
October 7, 2020
No Comments

Co-creator of Seagram's Escapes Peach Bellini, reality TV star and entrepreneur Cynthia Bailey is teaming up with the brand on its newest program — Seagram's Escapes Holiday Marketplace: Featuring Black-Owned Businesses — to help support these small businesses and drive sales during the important holiday shopping season, it says.


Read More
No Hungry Kids

Nestlé Pure Life donates $1M to No Kid Hungry

PSA features WWE Superstar Titus O'Neil to promote No Kid Hungry's Free Meal Finder
April 20, 2020
No Comments

In the wake of the coronavirus pandemic, 22 million children across America have lost access to the nutritious school meals they depend on, according to estimates from No Kid Hungry, a national anti-hunger organization. Nestlé Pure Life, a brand of Nestlé Waters North America, Stamford, Conn., is supporting No Kid Hungry with a $1 million contribution to help ensure families remain fed and hydrated during the crisis.


Read More
34-VM1911-4843-VM_VintageLaunchCollateralMoviePoster_A0_05.jpg
Between Drinks

Villa maria, Colin West make collaborative documentary

68-minute film shows highs and lows of making world-class wine
April 12, 2020
No Comments
New Zealand-based winery Villa Maria teamed up with American filmmaker Colin West of WINERAM Productions to release “Vintage,” a feature-length documentary that tells a uniquely Kiwi story, capturing the incredible highs and heart-breaking lows of making world-class wine in New Zealand.
Read More
34-TAZO-x-RZA--Guided-Explorations-Cover-Art.jpg
Between Drinks

RZA guides TAZO tea drinkers to relaxation

Hip-hop artist offers downloadable "Explorations" to tackle challenges
April 12, 2020
No Comments
For legendary hip-hop artist and producer RZA from The Wu-Tang Clan, mental exploration has been key in shaping his creative wisdom throughout his career. He teamed up with TAZO tea to create a series of five unique Guided Exploration tracks aimed at helping anyone, anywhere explore and unlock their creative potential, the company says.
Read More
Recover 180

RECOVƎR 180° partnered with athletes in support of California

The event raised money and awareness
February 19, 2020
No Comments
Premium functional beverage brand RECOVR 180° partnered with MLB player, Christian Yelich as the official hydration sponsor of the California Strong Celebrity Softball Game that took place Jan. 12 in Malibu, Calif.
Read More
Tazo Tea RZA

TAZO tea partners with RZA for Camp TAZO: Zen

2-day activity designed to help creatives free their minds
October 28, 2019
No Comments

TAZO tea, a brand of Unilever North America, Englewood Cliffs, N.J., announced the return of the second Camp TAZO, an overnight experience rooted in the brand's spirit of inspiring exploration and discovery, it says.


Read More
More Articles Tagged with 'celebrity partnership'

IMAGE GALLERIES

Chris Noth

Theatrical single-malt release event draws Chris Noth, Chris McDonald

Tuesday Dec. 15, in an event titled, “The Malts of Legend,” introduced five new single malts through a theatrical experience complete with surprise (and impromptu) guest appearances by actors Chris Noth and Chris McDonald. The five new single-malt Scotches, which launched in December, are Deveron, Royal Brackla, Craigellachie, Aultmore and Aberfeldy. Attendees were invited to mingle and taste the single malts as they enjoyed the theatrical displays that accompanied each. Posted December 22nd.

Subscribe For Free!
  • Digital Edition Subscription
  • Beverage Industry Insider eNewsletter
  • Online Registration
  • Subscription Customer Service

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Beverage Industry audience. All Sponsored Content is supplied by the advertising company. Interested in participating in our Sponsored Content section? Contact your local rep.

Close
Beverage qc main
Sponsored By
Sartorius Lab Instruments GmbH & Co. KG

Optimizing Your Beverage Quality Control Process

The beverage testing industry must delicately balance quality and turnaround; therefore, a robust quality control (QC) process is crucial for ensuring that a product meets expectations and is safe for consumption. In this article, we will explore why sensory investigation and microbiological analysis are among the biggest focuses when it comes to QC.

Popular Stories

Coca-Cola UNITED’s leadership team

2021 Bottler of the Year: Coca-Cola Bottling Co. UNITED

Bud Light Seltzer Lemonade

Bud Light Seltzer expands lineup with Lemonade extension

Truly Hard Seltzer Iced Tea

Truly Hard Seltzer expands portfolio with iced tea varietal

Michelob ULTRA Organic Seltzer

Michelob ULTRA releases organic hard seltzer line

Karma Wellness Elderberry Starfruit

Antioxidants, superfoods provide functionality for new age beverages

How To, Directory Videos

Events

January 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Poll

Beer Segments

What trend will have the biggest influence on beer sales in 2020?
View Results Poll Archive

Products

Impact on Food and Beverage Innovation - Coronavirus (COVID-19) Case Study

Impact on Food and Beverage Innovation - Coronavirus (COVID-19) Case Study

See More Products
How To, Directory Videos

Beverage Industry Magazine

2021 January

View More Create Account
  • More
    • Subscribe
    • Annual Manual
    • Connect with BI
    • Editorial Guidelines
    • eNews
    • Featured Products
    • Food & Beverage Brands
    • List Rental
    • New Products
    • New Product Submission Form
    • Polls
    • Reprints
    • Survey And Sample
    • Want More?
    • Privacy Policy
  • Exclusives
    • Beer Market Report
    • White Papers
    • Videos
  • Privacy
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2021. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing