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Beverage NewsMarketingBeer

Bud Light, Post Malone kick off Super Bowl LX Weekend

Long time partners set to deliver epic night of music during one-night only show in San Francisco

By Staff Beverage Industry
Bud Light Post Malone & Buddies
(Image courtesy of Bud Light)
December 4, 2025

Anheuser-Busch, St. Louis, announced that Bud Light, and nine-time RIAA diamond-certified global superstar Post Malone are running it back with a concert during Super Bowl LX weekend. 

On Feb. 6, Bud Light Presents Post Malone & Buddies will bring the global superstar back to the Bud Light stage, showcasing his latest and greatest hits and his easy vibes to consumers 21 and older during football’s biggest weekend. 

“Getting back on the Bud Light stage during Super Bowl weekend is like coming home,” Malone said in a statement. “I love it. We’ve got something really special planned for this year.” 

Consumers can direct message or comment “#PostyBL2026” on Bud Light’s dedicated Instagram and Facebook post to receive information on how to win tickets to the one-of-a-kind Super Bowl LX concert with Bud Light and Post Malone. Select consumers will win the opportunity to experience Post Malone’s return to the Bud Light stage after last year’s electric New Orleans performance, the company says.

Todd Allen, senior vice president for Bud Light, stated: “As the Official Beer Sponsor of the NFL, Bud Light knows best the excitement of Super Bowl weekend, and we show up every year to provide football fans with bucket-list experiences. We’re pumped to run it back with Posty, our buddy of nearly a decade, for what will be one of the most electrifying shows of Super Bowl weekend.”

The Bud Light Presents Post Malone & Buddies concert builds on the brand's decades-long history of going great lengths to deliver consumers epic music experiences and unparalleled access to their favorite artists, it says. Earlier this year, Bud Light welcomed rising star Dasha into its country music family following the brand’s presence at Stagecoach and CMA Fest, it notes.  


KEYWORDS: Bud Light celebrity partnership Super Bowl

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