Marketing topic | Beverage Industry

WINESTIQ releases bottle version of ‘swizzle stick’

New packaging release available online June 1

May 26, 2020

As a follow up to National Wine Day (May 25), St. Louis-based WINESTIQ announced that it will release a “by the bottle” offering of its “swizzle stick,” which helps remove sulfites from wine by transitioning them to sulfates.

Black Eyed Peas kick-off ‘Budweiser Rewind’ concert series

Beer brand to livestream free concerts on YouTube

May 14, 2020

No Comments

Budweiser, a brand of St. Louis-based Anheuser-Busch, launched a new interactive live music and storytelling series called “Budweiser Rewind.” On May 16, the domestic beer brand kicks off this new series starting with Black Eyed Peas performing live from its hometown of Los Angeles. Fans can tune in to watch on YouTube.

Boxed Water plants 1 millionth tree with NFF

Water brand will commemorate achievement with March 15 web event

April 24, 2020

No Comments

Boxed Water Is Better, Holland, Mich., has planted 1 million trees in partnership with the National Forest Foundation (NFF) as a part of their ongoing commitment to support the planet and sustainability efforts.

Image recognition, machine learning drive efficiency, accuracy for beverage brands

Steps taken with artificial intelligence will streamline operations

Tim Hamm

April 12, 2020

No Comments

Artificial intelligence (AI) is improving business outcomes and creating competitive advantages for leading beverage brands. Although the technology itself is complex, its proliferation is easy to understand: operational efficiencies, market and product data collection simplification, supply chain optimization, increased transparency and sales activity enablement.

Packaging News

Red Bull releases 3X Limited Edition can

Company partners with US Basketball on 3x3 basketball national teams in 2020

April 12, 2020

No Comments

Red Bull unveiled a new 3X Limited Edition can, which is available at retailers across the country for a limited time, or while supplies last.

Last Drop

Nesquik and Frances Tiafoe featured in Keep On Chuggin' Ads

April 9, 2020

No Comments

Heading into 2020, NESTLÉ Nesquik announced a collaboration with U.S. rising tennis star Frances Tiafoe. Tiafoe will appear in a series of digital ads as part of the Nesquik hashtag #KeepOnChuggin campaign.

Last Drop

Breville and Soulcycle create biking/juicing event

April 9, 2020

No Comments

Breville and SoulCycle are partnering to raise money for No Kid Hungry, a national campaign working to end childhood hunger in America.

Last Drop

Captain Morgan gives free Lyft rides to Gasparilla Fest-goers

April 9, 2020

No Comments

At the 2020 Gasparilla Pirate Fest, Captain Morgan came through for fest-goers by offering free Gasparilla Pirate Fest Scully VIP Hospitality tickets for up to 10 “Morgans” (anyone with the first, middle or last name of Morgan) and two members of their crew (21 or older).

Last Drop

Amstel Light and golf champ Phil Mickelson team up for campaign

April 9, 2020

No Comments

Amstel Light and five-time Major Golf Champion Phil Mickelson are teaming up for a multiyear partnership and an insights-driven campaign focused on making and keeping adult male friends.

Nestlé USA takes multi-pronged approach to new product development

Beverage manufacturers addresses protein, cold-brew coffee trends

Jessica Jacobsen

April 2, 2020

No Comments

During his lifetime, Apple Co-founder Steve Jobs had a bevy of statements that have been used to inspire entrepreneurs across the globe. One that is commonly referenced is when he stated, “I want to put a ding in the universe.” In the beverage industry, innovators are leaving their mark by creating a more convenient universe through new product development.

Lightweight PET dispensing systems are a quick and easy way to reduce your operating costs and achieve your sustainability goals. In a time of financial challenges and shifting market demand “lightweighting” is an ideal opportunity for senior leaders and operations managers to save money and adapt to consumer needs.

In this webinar, you will learn how craft brewers and distillers are evolving to accommodate the strong demand for locally crafted beer and spirits as well as where cannabis infusions will fit into the future.