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Check out the new and upcoming marketing initiatives, contests and advertising campaigns from beverage-makers.

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Juicy Juice launches the “Show Your Goodness” contest

Kids’ beverage brand asked families to remember the importance of simple acts of goodness

February 24, 2020

Juicy Juice challenged families to kick off the New Year on a “good” note by splitting $15,000 equally amongst 10 recipients.

The Ablis Experience CBD lounge inside the Pine Street Marketplace in downtown Portland, Ore.

The Ablis Experience CBD lounge opens

To keep pace with all things cannibidiol (CBD)-related, medicinal and recreational marijuana clinics are popping up in states where it is legal

February 24, 2020

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A new on-premise experience — and fresh from a mid-December Grand Opening — the Ablis Experience CBD lounge inside the Pine Street Marketplace in downtown Portland, Ore.

RECOVƎR 180° partnered with athletes in support of California

The event raised money and awareness

February 19, 2020

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Premium functional beverage brand RECOVR 180° partnered with MLB player, Christian Yelich as the official hydration sponsor of the California Strong Celebrity Softball Game that took place Jan. 12 in Malibu, Calif.

NOCCO signed Cassandra “Cass” Martin as a brand ambassador

A bodybuilder and fitness enthusiast, Martin is well-known for her heavy-lifting approach and bodybuilder physique

February 19, 2020

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Martin has a strong social media following where she spreads her passion for bodybuilding and inspires women to get fit, live healthy and maintain their femininity.

Jägermeister and the NHL announce a multiyear extension of their partnership

Jägermeister continuing as the “official shot of the NHL”

February 17, 2020

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The extended partnership will allow Jägermeister to create integrated programs that will be activated at the NHL Winter Classic, NHL Stadium Series and other marquee NHL events.

Reuben’s Homebrew Holds 4th Annual Hop Idol Homebrew Contest

February 14, 2020

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Reuben’s Brew hosted its Homebrew’s Beer Judge Certification Program (BJCP)-certified Hop Idol Homebrew Contest, which focused on hop-forward beers.

Vita-Coco & Postmates combat National Hangover Day

Sarah Graybill

February 14, 2020

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Vita Coco teamed up with the Postmates food-, grocery- and alcohol-delivery app, to cure the first hangovers of the new decade in New York City with free, limited-edition hangover recovery kits.

PepsiCo asks fans to bundle, scan, earn cash back

Food and beverage manufacturer launches ‘PepCoin’ rewards

Sarah Graybill

February 14, 2020

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PepsiCo recently launched “PepCoin,” a rewards program offering cash-back for consumers purchasing specially marked PepsiCo beverages and Frito-Lay snacks to prompt in-store bundling and reward loyalty.

Coca-Cola roles out new energy drinks with help from Amazon Alexa

Alexa Coca-Cola Energy Wall uniquely serves up beverages before national launch

Barbara Harfmann

February 14, 2020

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At the Consumer Electronics Show (CES) in Las Vegas (Jan. 7-10), The Coca-Cola Co. teamed up with Amazon Alexa to literally bring energy to the world’s largest consumer tech conference.

GPI unveils KeelClip to increase sustainability, merchandising options

AB InBev to leverage KeelClip on Bud Light and Stella Artois in UK

February 10, 2020

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Designed for aluminum cans, the KeelClip offers sustainability advantages and merchandising benefits as compared with other packaging options, the company says.

POWERADE ULTRA and POWERADE POWER WATER

Loverboy Sparkling Hard Tea

Essentia Water looks to rehydrate consumers

HEINEKEN USA released Heineken 0.0, an alcohol-free beer made with all-natural ingredients.

Consumers demand nutritious, zero-proof beverages

STōK Cold Brew releases Fueled product line

Events

March 17, 2020

Delivering Protein in Great Tasting, Everyday Foods

This webinar will feature an overview of a range of every day foods and review formulating techniques that will enhance the nutritional quality of these foods – particularly regarding adding protein – but also covering gluten-free and vegan approaches. We’ll cover items from breakfast, lunch and dinner – including snacks & beverages and a 100% gluten-free, vegan pizza!

April 1, 2020

State of the Beverage Industry 2020

As the North American beverage market continues to experience growth, the categories fueling this performance are not the top performers of yesteryear. Instead the future vision for the beverage industry is coming from smaller factions.

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Beverage Quality and Safety

Based on an IFT short course, Beverage Quality and Safety offers information on the latest beverage industry trends related to products, processing, and packaging technologies - including new generation nutraceutical beverages

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Beverage Industry Magazine

2020 February

The February 2020 issue dives into Essentia water, their high-pH and high aspirations for ongoing innovation. Speaking of innovation, this issue also features a special report on how (and why) the zero-proof functional beverage market is growing. Also, check out what types of rifts and shifts are shaking up the wine category and discount variety stores, as well as the latest ingredient highlights (hint: exotic fruits make an appearance). To cap it off, peruse new product releases, the latest appearances in packaging, and holistic approaches to cognitive health. Thirsty for more? Subscribe to get the latest stories delivered right to your inbox. Check back throughout the month for additional content.

Check back throughout the month for additional content.

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