Sparkling Ice launched its latest sweepstakes. Regatta Craft Mixers announced a partnership with US Sailing. Gatorade launched a new campaign designed to encourage young girls to participate in sports.
Drake's Organic Spirits launched its new line of Spiked Ice ready-to-drink (RTD) cocktails, Dunkin' introduced three new coffee lattes to keep consumers cool this summer, and Jevo partnered with select Six Flags theme parks to serve jello shots.
To celebrate its 150th anniversary, Moët Impérial, Moët & Chandon unearthed a collection of never-before-seen photos. Through a Kickstarter campaign, Josh Wilbur started Steeped Coffee, a single-use coffee in a biodegradable steeping bag. The 2nd Annual Sebrig Soda Festival took place April 5-6, where soda companies introduced new creative flavors.
For the 2nd consecutive year, Peet's Coffee was the official coffee sponsor of the Coachella Valley Music and Arts Festival. Mountain Dew released a special, limited-edition can to coincide with the final season of HBO's "Game of Thrones". Boulevard Brewing announced a partnership with 20th Century Fox and its Space Camper IPA. Pop Vegas partnered with Sailor Jerry Spiced Rum at Tattoo'd America and Dixie Elixir Fruit Punch was awarded the High Times Dope Cup's Best Beverage.
PepsiCo launched Hello Goodness, a fleet of self-driving robots that contain snacks and beverages for college students. Rapper Pusha-T and 1800 Tequila launched a new recording and artist discovery platform. Pizza Hut announced it will continue to expand its category-first beer delivery program.
Actress reprises Carrie Bradshaw role in Pour it Forward campaign
January 22, 2019
Stella Artois, a brand Leuven, Belgium-based Anheuser-Busch InBev, and Water.org co-founders Matt Damon and Gary White are rallying America to Pour it Forward by choosing Stella Artois to help end the global water crisis.
Beverage Industry’s July issue features the 2019 State of the Beverage Industry series where you can read all about the performance of your favorite beverage category. This month’s cover story highlights GT’s Living Foods and how the No. 1 kombucha brand in the U.S. – GT’s Kombucha came to be. Also featured is the latest products, packaging and technological advances in the beverage industry.
Check back throughout the month for additional content.