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Check out the new and upcoming marketing initiatives, contests and advertising campaigns from beverage-makers.

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Heritage Distilling Spirits Advent Calendar

Beverage brands leverage holiday campaigns to spread cheer

Pepsi and Breckenridge Brewery gift it forward, deliver Christmas trees

December 13, 2019

Pepsi and Breckenridge Brewery spread cheer this holiday season. Pepsi’s Gift It Forward campaign is doling out cash prizes. Breckenridge Brewery is delivering free Christmas trees to 100 Manhattan residents.

Game of Thrones Single Malt Scotch Whisky

Beverage brands light it up for the holidays

Marketing campaigns use nostalgia to influence shopping behavior

December 13, 2019

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The holidays are nearly here, and consumers and beverage brands also are getting in the "spirit."

Beverage brands capitalize on magic of the holidays

Brands get in the ‘spirit’ by releasing holiday packaging, festive TV ads

Barbara Harfmann

December 12, 2019

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Wishing you a safe and memorable holiday season, and remember to “enjoy responsibly.”

Winerytale app combines augmented reality, artificial intelligence

500-plus wineries working with app brand to connect with millennial consumers

December 3, 2019

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Augmented reality and artificial intelligence are propelling more than 500 wineries across the globe into futuristic marketing that cleverly connects wine-labels with millennial wine lovers.

Beverage brands leverage the beverage for the holidays and beyond

New products, inspirations give consumers ample choices

November 18, 2019

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With the holidays soon to be upon us, several beverage brands are releasing new products like an Advent Calender with 24 single-serve wines, or Ripples, an innovative device that enables brands to boost on-premise sales by enabling brands such as Guinness to write messages on foam-based drinks.

Innovation abounds for beverage brands

November 13, 2019

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D.G. Yuengling & Son Inc. announced its first-ever beer collaboration with chocolate brand Hershey’s. LifeFuels integrates a three-part hydration system. Belfour Spirits launched its ultra-premium whiskey brand and family of products, The Spirit of Champions.

Influencer partnerships provide value to brand owners

Consumers trust in influencers outweighs sponsor labels

Jessica Jacobsen

November 12, 2019

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Although influencer partnerships are becoming more commonplace for brand owners, some still question the effectiveness of this medium.

Pedialyte announced a new partnership with NFL star and Cleveland Browns wide receiver Odell Beckham Jr.

Fall football season inspires creativity with beverage brands

October 24, 2019

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Busch launched Busch Latte. Bombay Sapphire unveiled a new collaborative art installation. Pepsi announced its Always be Celebrating campaign in support of 100 years of the NFL. Pedialyte announced NFL wide receiver Odell Beckham Jr., is serving as an ambassador for the brand.

Last Drop - Taylor Karg - Beverage Industry

Beverage companies aid Hurricane Dorian disaster relief

Bacardi announces $1 million donation

Taylor Karg

October 16, 2019

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When media began covering the horrific event, many companies and organizations announced donations and other assistance to help disaster relief and recovery.

Larceny Kentucky Straight Bourbon Whiskey launched a new augmented reality app: “Unlock the Rickhouse.”

Beverage brands engage consumers in innovative ways

October 15, 2019

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Larceny Kentucky Straight Bourbon Whiskey launched a new augmented reality app. Atay Ice Tea unveiled its Cleansing Spicy Lemon Ginger. Busch Beer and Big Buck Hunter are teaming up to support wildlife conservation.

Beverage Industry Magazine

2019 December

The December year-end issue features a cover story on “Innovations of the Year” and check out the companies honored with “best packages of the year.” The issue also includes a special report on contract packaging, the growth of private-label products and why “Opportuni-Teas” continue to abound for tea ingredients. As usual, the latest trends in new products, packaging and ingredients are highlighted. Happy Holidays to all!

Check back throughout the month for additional content.

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