Earlier this month, Busch Light released limited-edition Ice Fishing cans. To celebrate the launch of its limited-edition Ice Fishing cans and embrace its Midwest roots, Busch Light has dropped the Busch Light Ice Shanty on legendary Mille Lacs Lake in Minnesota.
The limited-edition G FUEL The One Collector's Box is available while supplies last
December 23, 2021
G FUEL, a brand of West Babylon, N.Y.-based Gamma Labs, developed a new Collector's Box in collaboration with Warner Bros. Pictures to celebrate the release of “The Matrix Resurrections,” now playing in theaters and streaming on HBO Max.
Unique generative-style NFTs honors brand’s roots in music
December 9, 2021
Pepsi, a brand of Purchase, N.Y.-based PepsiCo, announces the brand’s first-ever foray into the innovative and evolving world of non-fungible tokens (NFTs) with the Pepsi Mic Drop genesis NFT collection.
Coca-Cola, a brand of Atlanta-based The Coca-Cola Co., launched Real Magic at Christmas, a seasonal campaign that spotlights and celebrates the magic of community and togetherness. The multi-faceted campaign carries at its heart a simple message of festive joy and inclusion, reminding us that Real Magic is in the moments of connection we share with others.
Sponsorship activations to include launch of community-based initiative
November 9, 2021
The Los Angeles Lakers named El Segundo, Calif.-based G.O.A.T. Fuel as the official energy drink of the team. G.O.A.T. Fuel is a health-focused energy drink, founded by NFL Hall of Famer and noted G.O.A.T. Jerry Rice, his daughter Jaqui Rice Gold and Trevion Gold.
Limited-edition holiday merchandise available while supplies last
November 4, 2021
Swiss Miss Hot Cocoa, a brand of Chicago-based Conagra Brands Inc., announced its limited-edition ultimate “ugly” sweater. The festive sweater is designed with an insulated pocket and zipper to keep a thermos of Swiss Miss Hot Cocoa warm and toasty all night long, the company says.
Wild Turkey’s annual Give Back Campaign supports community-based music initiatives
October 29, 2021
Matthew McConaughey and Wild Turkey, a brand of New York-based Campari America, have teamed up to recognize individuals who kept their local music scenes alive with a series of $10,000 donations to community-based music initiatives of their choice.
Sparkling water brand debuts Apple Cider, brings back Cranberry Frost flavor
October 28, 2021
This holiday season, with the launch of two seasonal flavors, Preston, Wash.-based Talking Rain Beverage Co., the maker of Sparkling Ice, is spreading holiday cheer through its new initiative: Cheers to Giving.