Marketing

Check out the new and upcoming marketing initiatives, contests and advertising campaigns from beverage-makers.

ARTICLES

High pressure processing bulk technology opens up opportunities for juice-makers

HPP’s food safety, quality preservations helps support growing plant-based juice market

Alex Marquis

September 12, 2019

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With the growing consumer demand for fresh, cold-pressed juices with fewer preservatives, HPP is fast becoming the preferred method of choice for juice producers.

Dwayne Johnson and VOSS Water introduced VOSS’ newest consumer-facing advertising and social media campaign: Live Every Drop.

Beverage brands continue to roll out new campaigns

September 12, 2019

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Hint Water partnered with Susan G. Koman Breast Cancer Foundation to donate money. The Rock partnered with VOSS Water as well as became a strategic partner in the company.

SPRiZZi Drink-Co. introduced a new line of craft sodas: 1767 Craft Soda.

Beverage companies release new flavors, campaigns

August 23, 2019

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SPRiZZi Drink-Co. introduced a new line of flavored craft sodas. Post Brewing Co. launched its first-ever advertising campaign, and Wine Water Ltd. launched O.Vine.

Digital marketing trends keep beverage consumers connected

Beverage brands increase usage of AR in campaigns

Taylor Karg

August 14, 2019

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As consumer screen time continuously increases, beverage brands are adapting to this trend and tailoring their strategies to reach them.

Brisk Iced Tea can with Hobbs and Shaw art.

Beverage brands launch new campaigns, products to coincide with giveaways

August 13, 2019

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RumChata released its Summer Tumbler, Green Mountain Coffee Roasters partnered with National Geographic, Bud Light rolled out a new TV campaign, and Brisk Iced Tea partners with Hobbs and Shaw movie.

Crown Royal's Purple Bag Project. - Beverage Industry

Beverage brands heat up summer with new campaigns, partnerships

July 12, 2019

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Sparkling Ice launched its latest sweepstakes. Regatta Craft Mixers announced a partnership with US Sailing. Gatorade launched a new campaign designed to encourage young girls to participate in sports.

Drake’s Organic Spirits’ Spiked Ice - Beverage Industry

As summer heats up so do beverages brands with new innovations

June 26, 2019

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Drake's Organic Spirits launched its new line of Spiked Ice ready-to-drink (RTD) cocktails, Dunkin' introduced three new coffee lattes to keep consumers cool this summer, and Jevo partnered with select Six Flags theme parks to serve jello shots.

Tecate is welcoming summer with a new drinking campaign. - Beverage Industry

Beverage brands work to find new ways to connect themselves to consumers

June 12, 2019

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Tecate launched a new summer drinking campaign, White Claw was the official sponsor of The Kentucky Derby, Bulleit Frontier Whiskey hosted after parties for the 18th annual Tribeca Film Festival.

Beverage brands aim to set themselves apart

May 23, 2019

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To celebrate its 150th anniversary, Moët Impérial, Moët & Chandon unearthed a collection of never-before-seen photos. Through a Kickstarter campaign, Josh Wilbur started Steeped Coffee, a single-use coffee in a biodegradable steeping bag. The 2nd Annual Sebrig Soda Festival took place April 5-6, where soda companies introduced new creative flavors.

Boulevard-Space-Camper-IPA-Dark-Phoenix-Beverage-Industry.jpg

Beverage brands celebrate the beginning of the summer season

May 13, 2019

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For the 2^nd consecutive year, Peet's Coffee was the official coffee sponsor of the Coachella Valley Music and Arts Festival. Mountain Dew released a special, limited-edition can to coincide with the final season of HBO's "Game of Thrones". Boulevard Brewing announced a partnership with 20^th Century Fox and its Space Camper IPA. Pop Vegas partnered with Sailor Jerry Spiced Rum at Tattoo'd America and Dixie Elixir Fruit Punch was awarded the High Times Dope Cup's Best Beverage.

2019 September

Beverage Industry’s September issue features our 2019 Wholesaler of the Year recognition to Southern Glazer’s Wine & Spirits. This issue also features an up close look at the new Future Proof beverage alcohol company as well as a look into the coffee category within the past year. As usual, we rounded up the latest trends in products, packaging and ingredients.

Check back throughout the month for additional content.

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ARTICLES

High pressure processing bulk technology opens up opportunities for juice-makers

Beverage brands continue to roll out new campaigns

Beverage companies release new flavors, campaigns

Digital marketing trends keep beverage consumers connected

Beverage brands launch new campaigns, products to coincide with giveaways

Beverage brands heat up summer with new campaigns, partnerships

As summer heats up so do beverages brands with new innovations

Beverage brands work to find new ways to connect themselves to consumers

Beverage brands aim to set themselves apart

Beverage brands celebrate the beginning of the summer season

Beverage Industry Magazine

2019 September

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