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Check out the new and upcoming marketing initiatives, contests and advertising campaigns from beverage-makers.

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Last Drop - Taylor Karg - Beverage Industry

Beverage companies aid Hurricane Dorian disaster relief

Bacardi announces $1 million donation

Taylor Karg

October 16, 2019

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When media began covering the horrific event, many companies and organizations announced donations and other assistance to help disaster relief and recovery.

Larceny Kentucky Straight Bourbon Whiskey launched a new augmented reality app: “Unlock the Rickhouse.”

Beverage brands engage consumers in innovative ways

October 15, 2019

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Larceny Kentucky Straight Bourbon Whiskey launched a new augmented reality app. Atay Ice Tea unveiled its Cleansing Spicy Lemon Ginger. Busch Beer and Big Buck Hunter are teaming up to support wildlife conservation.

Drinjk Wines will release Wine Advent Calendar

Calendar will feature 24 individual glasses of wine

October 8, 2019

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Sacramento, Calif.-based Drinjk Wines co-founders Brett and Alexa Bayda announced the addition of a Wine Advent Calendar to their collection.

Beverage brands partner with sports teams

September 24, 2019

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Tippsy launched its self-titled Sake Box. Bulletproof coffee and Budweiser teamed up for sports event.

High pressure processing bulk technology opens up opportunities for juice-makers

HPP’s food safety, quality preservations helps support growing plant-based juice market

Alex Marquis

September 12, 2019

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With the growing consumer demand for fresh, cold-pressed juices with fewer preservatives, HPP is fast becoming the preferred method of choice for juice producers.

Dwayne Johnson and VOSS Water introduced VOSS’ newest consumer-facing advertising and social media campaign: Live Every Drop.

Beverage brands continue to roll out new campaigns

September 12, 2019

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Hint Water partnered with Susan G. Koman Breast Cancer Foundation to donate money. The Rock partnered with VOSS Water as well as became a strategic partner in the company.

SPRiZZi Drink-Co. introduced a new line of craft sodas: 1767 Craft Soda.

Beverage companies release new flavors, campaigns

August 23, 2019

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SPRiZZi Drink-Co. introduced a new line of flavored craft sodas. Post Brewing Co. launched its first-ever advertising campaign, and Wine Water Ltd. launched O.Vine.

Digital marketing trends keep beverage consumers connected

Beverage brands increase usage of AR in campaigns

Taylor Karg

August 14, 2019

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As consumer screen time continuously increases, beverage brands are adapting to this trend and tailoring their strategies to reach them.

Brisk Iced Tea can with Hobbs and Shaw art.

Beverage brands launch new campaigns, products to coincide with giveaways

August 13, 2019

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RumChata released its Summer Tumbler, Green Mountain Coffee Roasters partnered with National Geographic, Bud Light rolled out a new TV campaign, and Brisk Iced Tea partners with Hobbs and Shaw movie.

Crown Royal's Purple Bag Project. - Beverage Industry

Beverage brands heat up summer with new campaigns, partnerships

July 12, 2019

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Sparkling Ice launched its latest sweepstakes. Regatta Craft Mixers announced a partnership with US Sailing. Gatorade launched a new campaign designed to encourage young girls to participate in sports.

Beverage Quality and Safety

Based on an IFT short course, Beverage Quality and Safety offers information on the latest beverage industry trends related to products, processing, and packaging technologies - including new generation nutraceutical beverages

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Beverage Industry Magazine

2019 October

Beverage Industry’s October issue features a cover story on our 2019 Executive of the Year, Jim Koch of the Boston Beer Co. This issue also features a category focus on bottled water and the innovations that abound in flavored, functional and sparkling waters. The issue also includes an ingredient spotlight on the beloved chocolate ingredient as well as voice-picking solutions aimed at streamlining beverage warehouses. As usual, we rounded up the latest trends in products, packaging and ingredients.

Check back throughout the month for additional content.

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