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Home » Topics » Marketing

Marketing
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Check out the new and upcoming marketing initiatives, contests and advertising campaigns from beverage-makers.

ARTICLES

49ers and Peet's Coffee

Peets Coffee, San Francisco 49ers release Faithful Blend

All-star coffee, football team bring la pura vida with acidity, sweetness
January 8, 2021
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Bay area favorites Peet’s Coffee and the San Francisco 49ers teamed up to celebrate their faithful fans with a new limited-edition coffee blend, Faithful. Crafted by Peet’s, the Faithful Blend  embodies the same confidence, strength and spirit the team has when on the field.


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iPourIt

iPourIt earns Series B funding to advance next-generation technology

Self-pour system designed for sampling beers, wines
January 7, 2021
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iPourIt, a beverage dispensing technology, uses RFID-activated screens and taps that allow users to pour on their own and serve as little or as much as they please, sampling beers, seltzers, wines and more, the company says.  


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Bardstown Whiskey Taster

Matt Porter named “World’s Top Whiskey Taster” by Bardstown Bourbon Co.

Porter awarded $20,000, selected as Distillery Ambassador
December 23, 2020
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After a months-long process, Matt Porter was named the 2020 “World’s Top Whiskey Taster” by Bardstown Bourbon Co. The Hartford, Conn., resident earned a perfect score in the regional competition. 


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Pepsi Cocoa

Pepsi says goodbye to 2021 with newest social campaign

Pepsi 'Cocoa' Cola release pending if tweet reaches 2,021 retweets
December 17, 2020
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As the unofficial beverage of winter, hot cocoa is getting a new twist thanks to the latest product innovation from Pepsi. 


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Peet's Holiday Coffees

Peets debuts Snowcap Peppermint Cold Brew, Snowcap Mint Matcha Latte

Sales from 2020 Holiday Blend benefits nonprofit La Cocina
December 14, 2020
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Invoking notions of wintery snowcap mountains and the wafting aroma of freshly brewed coffee, Peets Coffee brings some reinvented traditions to coffee-lovers everywhere by debuting new limited-edition hot or iced coffees as was as its bagged 2020 Holiday Blend.


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Budweiser Holiday Cans

Budweiser releases limited-edition holiday cans featuring Clydesdales, Budweiser Dalmatian

Multi-packs feature up to two can designs in each pack
December 11, 2020
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For only the second year, Budweiser is releasing limited-edition holiday cans based on the brewery’s traditional Budweiser Holiday Steins in four idyllic winter designs.


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Firestone Walker video series

Firestone Walker launches film series

Series details adventures while many stuck at home
December 10, 2020
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While many are stuck at home due to restrictions, Firestone Walker has launched an ongoing film series detailing its adventures with climbers, photographers, and other outdoorsy types.  


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Karma Wellness Water

Karma Wellness Water, Big Brothers Big Sisters team up

Social campaign promotes kindness, good deeds
December 9, 2020
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Karma Wellness Water and Big Brothers Big Sisters are teaming up on social media to promote kindness and good deeds through their latest campaign.  


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Vinyls for Good

Vinyls for Good initiative supports hospitality industry

Mahou San Miguel helps those impacted by pandemic
December 8, 2020
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Spanish beer company Mahou, through its Vinyls for Good initiative, is helping struggling bars and restaurants with proceeds from its record sales.   


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1800 Tequila

1800 Tequila, Los Angeles Rams team up

1800 Tequila named official tequila of football franchise
December 4, 2020
No Comments

As two heritage brands, 1800 Tequila and the L.A. Rams have teamed up as official partners with sweepstakes, merchandise, tailgates and more.


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