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Home » Topics » Marketing

Marketing
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Check out the new and upcoming marketing initiatives, contests and advertising campaigns from beverage-makers.

ARTICLES

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Drizly, Gopuff join forces for on-demand alcohol delivery

Collaboration brings beverage alcohol delivery from Gopuff to the Drizly marketplace
January 31, 2023
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Boston-based Drizly, an Uber company, and Gopuff, Philadelphia, announced a partnership to provide immediate, on-demand delivery of drinks to adults of legal drinking age. This new collaboration brings the full Gopuff Liquor & More assortment of beer, wine and spirits to Drizly’s beverage alcohol eCommerce shop, while also expanding the number of BevMo! and Liquor Barn stores on the platform.


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Molson Coors, DraftKings unveil ‘High Stakes’ ad for Super Bowl LVII

Fans can enter for a chance to win from a $500,000 prize pool
January 30, 2023
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Chicago-based Molson Coors Beverage Co. unveiled a Coors Light and Miller Lite “big game” commercial with real money on the line. Through Molson Coors’ agreement with DraftKings, fans have a free chance to win big money by predicting every detail of what will happen during the beer giants’ commercial — the first Super Bowl ad in more than 30 years, the company notes.


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Take a ‘Bae-Cation’ with Parrot Bay Rum

Rum company offering fans a chance to win trip for two
January 27, 2023
One Comment

From now through Feb. 28, Louisville, Ky.-based Parrot Bay Rum is offering fans the chance to win a trip for two, or a “bae-cation.” Three winners, along with their baes, will win a tropical-inspired vacation, valued at $5,000.


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HOP WTR unveils HOP LOCKR for ‘Dry January’

HOP LOCKR keeps alcohol drinks under ‘lock and key’ until February 1st
December 21, 2022
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Los Angeles-based HOP WTR, a non-alcohol beverage company, announced its commitment to helping fans ditch the booze this January with the launch of the HOP LOCKR. With more people choosing to take part in “Dry January” each year, the HOP LOCKR will keep temptation at bay by keeping booze locked up until Feb. 1, so those participating can achieve their “Dry January” goals, the company says. 


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Cann-Ade Corp. launches crowdfunding offering on StarEngine

December 20, 2022
One Comment

Fort Lauderdale, Fla.-based Cann-Ade Corp., producer of Cann-Ade, a USDA Organic cannabis-infused beverage brand, announced the launch of its Regulation Crowdfunding offering on the StartEngine equity crowdfunding platform.


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SKYY Vodka toasts Marriage Equality by offering to fund marriages nationwide

Vodka brand hosting pop-up wedding chapel in New York City
December 15, 2022
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SKYY Vodka, a brand of Campari Group, Sesto San Giovanni, Italy, announced its “SKYY Says I Do” campaign in partnership with NYC Pride, as an extension of the vodka brand’s ongoing support of marriage equality and the LGBTQIA+ community. The campaign will cover the costs of wedding ceremonies for 100 couples nationwide through a digital sweepstakes hosted on Instagram in celebration of marriage equality. 


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White Claw Hard Seltzer debuts Crack the CLAW

Glass Onion-inspired murder mystery game available while supplies last
December 14, 2022
3 Comments

Inspired by the upcoming film “Glass Onion: A Knives Out Mystery,” White Claw Hard Seltzer and Netflix teamed up to create a limited-edition murder mystery game: Crack the CLAW. Much like Glass Onion, the dangerously fun game mirrors a good old-fashion whodunit: you can lie and deceive as a murderer, or channel your Benoit Blanc to uncover the murderers among you.


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Corona Extra offers festive AR experience inspired by its ‘O’Tannenpalm’ holiday commercial

The new AR experience offers chance to win decorated mini palm
December 12, 2022
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Corona Extra, a brand of Constellation Brands, Victor, N.Y., is bringing Feliz Navidad festivities directly to consumers in augmented reality with its O’Tannenpalm’s Tree Lot. The immersive and interactive experience transports fans into a Corona-themed winter wonderland full of surprising interactive experiences, helping infuse their homes with “La Vida Más Fina” all season long, it says.


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Jim Beam releases ‘Kentucky Hug’ holiday pajamas

The limited-edition pajama sets feature built-in ‘hug simulator’
December 9, 2022
No Comments

A “Kentucky Hug” is a well-known term among bourbon lovers and Jim Beam fans alike, and this holiday season, the brand is turning the phrase into a reality with a limited-edition holiday pajama set equipped with a built-in “hug simulator” so you can send a cozy hug to anyone you’re missing this season, it says.


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Pepsi unveils holiday campaign featuring a ‘Dirty Soda,’ Lindsay Lohan and Santa

Brand invites fans to join the ‘naughty list’ with chance to win cash for holiday gifts
December 1, 2022
One Comment

With the holiday season in full swing, Purchase, N.Y.-based PepsiCo unveiled its new holiday campaign featuring Lindsay Lohan and Santa inviting fans to try a surprising and naughty new twist on an old tradition with the introduction of Pilk and Cookies.


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Events

February 23, 2023

Cognitive Support: The New Frontier of Well-Being

Consumers are actively seeking everything from enhanced focus and better information processing, to reduced stress, improved mood, faster learning, effective memory, better adaptability, and enhanced multitasking. This session will review the science behind these ingredients and how they can be added to your formulations to tap into the cognitive support wave.

April 11, 2023

BevOps Fleet Summit

BevOps Fleet Summit LOGOThis important industry event is a learning and information sharing experience for warehousing, distribution and fleet management professionals who will have the opportunity to continue to share ideas and network with their industry peers in a safe and productive format as we continue to navigate these challenging times.

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Impact on Food and Beverage Innovation - Coronavirus (COVID-19) Case Study

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