Purchase, N.Y.-based PepsiCo’s Pepsi Wild Cherry unveiled Get Wild, a new advertising campaign that captures the essence of modern adulthood and the new “wild” realities of millennials and young adults. 

Featuring two brand new commercials that debuted Jan. 13 on national TV during NFL Wild Card Weekend, the campaign humorously depicts everyday experiences that millennials face as they navigate their new lives of 24/7 adulting. And while responsibilities might look different, so do moments of joy — and with Pepsi Wild Cherry, those moments are as wild as ever — the vibe is just different, the company says.

“As a millennial myself, I know firsthand what it’s like to feel nostalgic for our younger, freer days — and I know that we’re also still good at getting a little bit ‘wild.’ That’s why I love how our new Get Wild campaign shows that a sweet, flavorful sip of Pepsi Wild Cherry can inspire us to inject some of that ‘wild’ feeling in our new realities,” said Jenny Danzi, senior marketing director for Pepsi, in a statement. “We know millennials are seeking fruity and flavorful options when they drink cola, and consumer preferences indicate cherry-flavored cola as a top choice. Now, with the new iconic and gorgeous packaging of Pepsi Wild Cherry — in zero sugar, regular and diet — Pepsi is all-in with Pepsi  Wild Cherry, starting with Wild Card Weekend.”

The campaign was directed by filmmaker and comedian Kate Hollowell of Epoch Films, a women-owned global production company. Hollowell, recently shortlisted for the Cannes Young Director Award is a rising industry star, with a short film premiering at Sundance ’24, the company notes. She is known for her work in music videos, commercials and short films across the world.

The two spots now are available for viewing on the brand’s YouTube channel:

•    #1 Fan: The spot portrays a young dad who is eager to take his die-hard passion for sports to a new playing field: a youth flag football game. While the game might not be played in front of 80,000 roaring fans, this dad brings the noise and goes all out for his kid as he cracks open an ice-cold can of Pepsi Wild Cherry while “Eye of the Tiger” performed by Survivor, courtesy of Rude Music Inc., blares in the background.

•    Nursery Rhymez: For those out there parenting, it’s easy to recall your ‘wilder’ times when weekends involved hitting the town, filled with chart-topping music playing throughout the night. The young mom in this spot is no different as she is inspired by the taste of Pepsi Wild Cherry to try out Lil Jon and The East Side Boyz’ yesteryear hit “Get Low” while rocking her baby to sleep.

Pepsi Wild Cherry also is encouraging consumers to celebrate their “wilder” side through a suite of engaging marketing activations, in addition to the new spots. A snapshot of the activations includes:

Pepsi Wild Cherry Giveaway: Pepsi will offer consumers free Pepsi Wild Cherry for a chance to get a little wild. Running through Super Bowl weekend, consumers can text “WILDCHERRY” to 81234 to get Pepsi Wild Cherry for free.

Wild Cherry Wild Weekend via Retail: Through Jan. 28, consumers can purchase a Pepsi Wild Cherry and scan the code on displays at participating retailers for a chance to win tickets to 2025 NFL Wild Card Weekend games, including travel and stay. 

Wild Media Takeover: Significant investment in multiple digital media platforms across TikTok, Snapchat, Spotify, Barstool Sports, Betches and more as well as broadcast media platforms.

To stay updated on the latest news around Pepsi Wild Cherry, consumers can follow Pepsi on Instagram, Facebook, X (formerly Twitter), and Threads (@Pepsi) and share how they #GetWild now through Super Bowl LVIII weekend.