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Home » Keywords: » advertising

Items Tagged with 'advertising'

ARTICLES

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Rémy Martin debuts Super Bowl ad tease featuring Serena Williams

Cognac brand, Williams team up for ‘Inch By Inch’ Super Bowl spot
February 6, 2023
No Comments

Rémy Martin, a brand of Rémy Cointreau, Paris, announced that global tennis superstar and cultural icon Serena Williams will star in its first-ever Super Bowl ad for Cognac House, Rémy Martin. This year’s campaign marks Rémy Cointreau’s continued investment in the biggest game of the year for the third year in a row, and the first time on a national scale, the company notes. Super Bowl LVII also marks the first time in history that Rémy Martin is making an appearance at the Super Bowl.


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Cann-Ade Corp. launches crowdfunding offering on StarEngine

December 20, 2022
One Comment

Fort Lauderdale, Fla.-based Cann-Ade Corp., producer of Cann-Ade, a USDA Organic cannabis-infused beverage brand, announced the launch of its Regulation Crowdfunding offering on the StartEngine equity crowdfunding platform.


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NSC Thanksgiving Spending

Nearly half of Americans enjoy holiday advertising

One-third says holiday advertising puts them in festive mood
November 17, 2021
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Almost half (47%) of American consumers say they enjoy holiday food advertising, with one-third (33%) saying it puts them in the right mood for the season, according to a new holiday-focused consumer sentiment survey from New York-based NCSolutions (NCS), a leading company for improving advertising effectiveness for the consumer packaged goods (CPG) industry.


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Barbara Harfmann, Between Drinks column
Between Drinks

Budweiser champions resilience of America, opts out of Super Bowl ad

Budweiser uses media spend for COVID-19 vaccine awareness with Ad Council
Barbara h200x200
Barbara Harfmann
February 17, 2021
No Comments
The Coca-Cola Co., PepsiCo and Budweiser are among the big brands not advertising in the Super Bowl. An advertiser for 37 years, Budweiser will be using part of its media spend to help support recovery in the on-premise channel through COVID-19 vaccine awareness, access and education.
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Beverage News

IRI, Label Insight expand relationship to deliver product attribute purchase motivators

Model allows brands, retailers to better understand shoppers’ interests, tailor advertising
October 29, 2020
No Comments

Chicago-based IRI and Label Insight announced an expansion of their relationship. The companies’ enhanced partnership provides CPG marketers with stronger tools to design marketing campaigns that drive brand growth based on consumer demand for more than 500 product-level attributes, such as “gluten free” and “sustainably sourced.”


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The Last Drop

Woodford Reserve releases“My Old Kentucky Home” video

Video pays homage to Churchill Downs, postponed derby
June 5, 2020
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Woodford Reserve released a video titled “My Old Kentucky Home,” a homage to the now postponed Kentucky Derby.
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Beverage News
The Last Drop

Budweiser brings back “Whassup” ads

Campaign serves as reminder to check in with loved ones
June 5, 2020
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Budweiser unveiled the next iteration of its “Whassup” PSA, a spin on its original “whassup” ad that rose to pop culture prominence in 1999.
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Between Drinks

Villa maria, Colin West make collaborative documentary

68-minute film shows highs and lows of making world-class wine
April 12, 2020
No Comments
New Zealand-based winery Villa Maria teamed up with American filmmaker Colin West of WINERAM Productions to release “Vintage,” a feature-length documentary that tells a uniquely Kiwi story, capturing the incredible highs and heart-breaking lows of making world-class wine in New Zealand.
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Beverage News

Spindrift secures $20M in Series B-2 funding

April 13, 2018
No Comments

This new capital will aid in launching Spindrift’s first national advertising campaign to educate consumers about the real ingredient difference, the company says


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Amanda Del Buono

Survey shows how millennials like to consume advertising

Consumer demographic open to a variety of ad mediums
Amanda del buono
Amanda Del Buono
April 14, 2017
No Comments
As millennials have gained immense buying power in the U.S. market, targeting this demographic has proven to require a different technique than was utilized for previous generations. As a millennial myself, the vast amount of research on the best ways to reach my consumer group constantly grabs my attention.
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More Articles Tagged with 'advertising'
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April 5, 2023

2023 State of the Industry: Non-Alcohol Beverages

The Non-Alcohol Beverage Market, analysts at Beverage Marketing Corporation detail how established categories ― like carbonated soft drinks, bottled water, fruit beverages ― and emerging beverage segments ― such as plant milks, ready-to-drink coffees and teas ― are navigating these shifts.
April 11, 2023

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