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Home » Keywords » advertising

Items Tagged with 'advertising'

ARTICLES

Barbara Harfmann, Between Drinks column
Between Drinks

Budweiser champions resilience of America, opts out of Super Bowl ad

Budweiser uses media spend for COVID-19 vaccine awareness with Ad Council
Barbara h200x200
Barbara Harfmann
February 17, 2021
No Comments
The Coca-Cola Co., PepsiCo and Budweiser are among the big brands not advertising in the Super Bowl. An advertiser for 37 years, Budweiser will be using part of its media spend to help support recovery in the on-premise channel through COVID-19 vaccine awareness, access and education.
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Beverage News

IRI, Label Insight expand relationship to deliver product attribute purchase motivators

Model allows brands, retailers to better understand shoppers’ interests, tailor advertising
October 29, 2020
No Comments

Chicago-based IRI and Label Insight announced an expansion of their relationship. The companies’ enhanced partnership provides CPG marketers with stronger tools to design marketing campaigns that drive brand growth based on consumer demand for more than 500 product-level attributes, such as “gluten free” and “sustainably sourced.”


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Last-Drop-Old-Kentucky-Home-video.jpg
The Last Drop

Woodford Reserve releases“My Old Kentucky Home” video

Video pays homage to Churchill Downs, postponed derby
June 5, 2020
No Comments
Woodford Reserve released a video titled “My Old Kentucky Home,” a homage to the now postponed Kentucky Derby.
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Beverage News
The Last Drop

Budweiser brings back “Whassup” ads

Campaign serves as reminder to check in with loved ones
June 5, 2020
No Comments
Budweiser unveiled the next iteration of its “Whassup” PSA, a spin on its original “whassup” ad that rose to pop culture prominence in 1999.
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34-VM1911-4843-VM_VintageLaunchCollateralMoviePoster_A0_05.jpg
Between Drinks

Villa maria, Colin West make collaborative documentary

68-minute film shows highs and lows of making world-class wine
April 12, 2020
No Comments
New Zealand-based winery Villa Maria teamed up with American filmmaker Colin West of WINERAM Productions to release “Vintage,” a feature-length documentary that tells a uniquely Kiwi story, capturing the incredible highs and heart-breaking lows of making world-class wine in New Zealand.
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Beverage News

Spindrift secures $20M in Series B-2 funding

April 13, 2018
No Comments

This new capital will aid in launching Spindrift’s first national advertising campaign to educate consumers about the real ingredient difference, the company says


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Amanda Del Buono

Survey shows how millennials like to consume advertising

Consumer demographic open to a variety of ad mediums
Amanda del buono
Amanda Del Buono
April 14, 2017
No Comments
As millennials have gained immense buying power in the U.S. market, targeting this demographic has proven to require a different technique than was utilized for previous generations. As a millennial myself, the vast amount of research on the best ways to reach my consumer group constantly grabs my attention.
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Barbara Harfmann, Between Drinks column

Beverage companies embrace digital billboard advertising

Nielsen names Bai as 2016 Breakthrough Innovation winner
Barbara h200x200
Barbara Harfmann
August 15, 2016
No Comments
One of my favorite singers Billy Joel sings “A New York State of Mind,” and I was in that same frame of mind during a recent business trip to the Big Apple. I hadn’t been to Manhattan in almost 30 years and marveled at how different it looked. Not only was Times Square considerably cleaner, but what stood out, literally, were the towering digital billboards that flashed advertising, promos for upcoming TV shows, events and movies and more.
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Diet Coke "Get A Taste" campaign's "Economy Class" commercial

Diet Coke kicks off new ‘Get A Taste’ marketing campaign

The Coca-Cola Co. brand to launch new TV spot featuring Taylor Swift later this fall
September 22, 2014
No Comments

Since 1982, consumers have been turning to Diet Coke because they love its taste, according to The Coca-Cola Co., Atlanta. To expand on this, the brand is launching a new campaign to show fans what life would be like if it tasted as good as Diet Coke.


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Heineken Light campaign

Heineken supports reformulated Heineken Light beer with new campaign

Actor Neil Patrick Harris supports the product in “Best Tasting Light” campaign
July 22, 2014
No Comments

After reformulating its Heineken Light beer by adding Cascade hops, Heineken USA Inc. announced that the brand was named the “Best Tasting Low Calorie Lager” at the 2013 World Beer Championships.


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More Articles Tagged with 'advertising'
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State of the Industry: Non-Alcoholic Beverages

The Non-Alcohol Beverage Market, the analysts at Beverage Marketing Corporation will dive into the beverage patterns of 2020 and prognosticate whether those patterns will continue in the years ahead.
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State of the Industry: Alcoholic Beverages

In Beverage Industry’s annual State of the Beverage Industry: The Beverage Alcohol Market, the analysts at Beverage Marketing Corporation will discuss what fueled the categories performance and what challenges lie ahead.
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