This new capital will aid in launching Spindrift’s first national advertising campaign to educate consumers about the real ingredient difference, the company says

Since 1982, consumers have been turning to Diet Coke because they love its taste, according to The Coca-Cola Co., Atlanta. To expand on this, the brand is launching a new campaign to show fans what life would be like if it tasted as good as Diet Coke.

After reformulating its Heineken Light beer by adding Cascade hops, Heineken USA Inc. announced that the brand was named the “Best Tasting Low Calorie Lager” at the 2013 World Beer Championships.

Veev Spirits LLC announced the launch of Veev 2.0, a full brand repositioning that includes a reformulated 70-proof spirit, a redesigned bottle, and a strategic focus on the vodka category.

The Coffee Bean & Tea Leaf, a privately held specialty retailer based in Los Angeles, kicked off the largest advertising campaign in its 51-year history.

For the launch of its first global campaign, Lipton partnered with Disney puppet characters the Muppets to encourage consumers to “Be More Tea.”

North American Breweries, Rochester, N.Y., unveiled a new multimedia national advertising campaign and brand image for its Seagram’s Escapes flavored malt beverages.

It’s no secret that the millennial generation is often associated with many of the digital trends out there. But recent research conducted by public relations firm Weber Shandwick and its research partner KRC Research is highlighting a specific segment of the demographic that digital marketers seem to be overlooking: millennial moms.