Barbara Harfmann

Barbara Harfmann, managing editor of Beverage Industry, visits beverage companies for cover stories and facility tours, and writes and edits for the magazine’s print and online components. She also represents the magazine at trade shows and events. She earned a Bachelor of Science in Mass Communications and Public Relations from Illinois State University.

Category Focus

Flavored, enhanced waters contribute to upward growth in bottled water category

Bottled water generates sales of $18.5 billion in U.S. multi-outlets, IRI reports

Barbara Harfmann

September 21, 2020

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The bottled water category continues its premium turn, as beverage-makers experiment with new ways to improve water’s hydrating ability and add extra health benefits.

Between Drinks

Fall ushers in return to of seasonal favorites

Hard seltzers remain tried-and-true option

Barbara Harfmann

September 17, 2020

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As the flannels come on, whiskey weather is returning along with season coffee flavors like Caramel Pumpkin Brulée breve and Cinnabear Rebel. Drizly also anticipates that hard seltzers will continue to be a tried and true option.

Supplemental Marketing

Virtual tastings, events and go-to online marketing engages consumers

Beverage brands drive sales through website, DTC

Barbara Harfmann

September 4, 2020

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For wineries and independent craft spirit and beer producers, taprooms, tasting rooms and tours have long encouraged trial and experimentation, helping these entrepreneurs become beacons of community and camaraderie. Yet, to drive sales during the past six months, beverage brands have been forced to pivot and use other avenues such as eCommerce and direct-to-consumer (DTC) shipping with overall positive results.

Cover Feature

Wholesaler of the Year: Andrews Distributing

Texas beer distributor wins with great offense, customer-centric focus

Barbara Harfmann

September 2, 2020

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Founded in 1976, Andrews Distributing has been selected as BI’s 2020 Wholesaler of the Year because of its rich history; its strong customer-centric philosophy and use of emerging technology to elevate the needs of retailers and its shoppers; a commitment to sustainability; and a willingness to go the extra mile to help its customers and community.

Packaging Equipment

Labeling equipment fosters the need for speed

Equipment handles diverse needs of beverage-makers

Barbara Harfmann

August 27, 2020

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Labeling equipment must be fast, accurate and be able to handle unique bottle designs. Customers also are seeking tamper-evident labels to ensure product safety.

Between Drinks

Beverage companies boost revenue through virtual events

Digital marketing crucial in current business climate

Barbara Harfmann

August 25, 2020

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As the COVID-19 shutdown continues to wreak havoc on the economy, beverage companies are getting creative when it comes to boosting revenue and connecting with consumers.

Up Close With

La Fête du Rosé promotes inclusiveness

Rosé wine brand invites all to join the party

Barbara Harfmann

August 21, 2020

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On the market since last summer, La Fête du Rosé, which literally means “The Rosé Party,” has set out to be the go-to rosé wine that speaks to multicultural consumers with a zest for travel, food, wine and life — the same attributes that speak to the heart and soul of La Fête Founder and Chief Executive Officer Donae Burston.

Between Drinks

Women shine in the beverage industry

Stephanie Macleod first woman to win Whisky of the Year award

Barbara Harfmann

August 12, 2020

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Women are continuing to lead in the beverage industry. Some of note include Mikalia Ulmer, a young 15-year-old CEO who founded a lemonade company, and Stephanie Macleod of John Dewar and Sons, who was the first woman to win the prestigious Whisky of the Year award.

Cover Feature

Craft distilled spirits embrace local roots, innovation

Barbara Harfmann

July 30, 2020

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COVID-19 has impacted the way distilled craft producers have operated in the wake of the pandemic. Yet, experts suggest that the attributes that drove spirits’ growth over the past 10 years will return.

Packaging Equipment

Coding technology streamlines production line efficiency

Sustainability trends driving innovation for coding equipment

Barbara Harfmann

July 28, 2020

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Advancements in coding and code application technology and scanning equipment has increased production speed, while eco-friendly inks are increasing sustainability.

Consumers still want beverages that check off various boxes like convenience, functional, refreshing, sugar reduction and of course tasty. Find out how new product development remains a vital component of the beverage market as it navigates a more homeward focus.