Barbara Harfmann

Barbara Harfmann

Barbara Harfmann, managing editor of Beverage Industry, visits beverage companies for cover stories and facility tours, and writes and edits for the magazine’s print and online components. She also represents the magazine at trade shows and events. She earned a Bachelor of Science in Mass Communications and Public Relations from Illinois State University.

Articles

ARTICLES

Barbara Harfmann, Between Drinks column
Between Drinks

IRI releases 2019 New Product Pacesetters report

Six beverage brands earned more than $100 million in multi-outlet channels
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Barbara Harfmann
July 9, 2020
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In Chicago-based Information Resources Inc. (IRI’s) 2019 New Product Pacesetters report, the market research firm reports the return of the $100 million product launch brands, and notes that both David and Goliath can win when it comes to successful new product launches in the food and beverage industries.
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2020 Neuro Lineup
Up Close With

Neuro Brands fills void in lifestyle beverage space

Brand offers eight SKUs to promote immunity, digestive health
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Barbara Harfmann
June 25, 2020
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Founded in 2009, Neuro Brands LLC was created by Sanela Diana Jenkins to promote the health of both the body and mind. The company offers a line of eight low-calorie functional beverages to help promote sleep, aid digestion and reduce stress in low-calorie, great-tasting beverages, it says.
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PepsiCo and The Coca-Cola Co

2020 State of the Beverage Industry: Tea market sales relatively flat

Consumer demand enables companies to charge more for unique blends
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Barbara Harfmann
June 24, 2020
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Despite the fact that tea market sales have remained relatively flat, there have been small pockets of growth in the $6.1 billion ready-to-drink (RTD) tea category, which saw a compound annual growth rate (CAGR) of 2.2 percent from 2013-2018, noted Los Angeles-based IBISWorld’s December 2018 report titled “RTD Tea Production in the US” in the June issue of Beverage Industry.


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Juice and juice drinks

2020 State of the Beverage Industry: Juice and juice drinks see slight uptick in sales

Low-sugar juices resonate in marketplace
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Barbara Harfmann
June 24, 2020
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After several years of declining sales, refrigerated orange juices, fruit juices and lemonades are experiencing upticks of 7.1 percent, 6.2 percent and 8.8 percent, respectively. Yet, the juice and juice drinks category is experiencing its share of twists and turns as health-conscious consumers are turning away from traditional juices with high sugar content and seeking lower-sugar options.
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