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Home » Authors » Barbara Harfmann
Barbara Harfmann

Barbara Harfmann

Barbara Harfmann, managing editor of Beverage Industry, visits beverage companies for cover stories and facility tours, and writes and edits for the magazine’s print and online components. She also represents the magazine at trade shows and events. She earned a Bachelor of Science in Mass Communications and Public Relations from Illinois State University.

Articles

ARTICLES

Brooklyn Brewery craft beer
Packaging Materials

Intelligent packaging takes brands to new heights

AR, QR codes give consumers access to videos, contests
Barbara Harfmann
Barbara Harfmann
April 28, 2022
Packaging design is advancing in innovative ways, with smart labeling, art-inspired labels, AI and even virtual tastings to engage consumers.
Read More
Ryson International Inc.
Operations

Conveyors focal point of beverage operations

Diversity of packaging impacts conveyors
Barbara Harfmann
Barbara Harfmann
April 26, 2022
In the wake of SKU proliferation, smaller batches and more frequent changeovers, beverage conveyors not only have to handle a plethora of packaging shapes and sizes, but original equipment manufacturers (OEMs) need to ensure that their conveyors are outfitted for the present and the future.
Read More
Carts and Hand Trucks
Distribution

Carts, hand trucks indispensable in last mile delivery

Maneuvering loads in tight retail spaces key for carts, hand trucks
Barbara Harfmann
Barbara Harfmann
April 22, 2022
In beverage distribution operations, hand trucks and carts are indispensable pieces of material handling equipment that help transport heavy, bulky cases of beverages from delivery trucks to point-of-sale at retail stores.
Read More
value-added packaging of Agua Plus
Up Close With

Agua Plus innovates with All-Scratch! Technology

Reduce waste, stay healthy brand’s mantra
Barbara Harfmann
Barbara Harfmann
April 21, 2022
Agua Plus, a brand of Plus Brand Industries, is a pH9+ alkaline water that features All-Scratch! Technology, a patented scratch technology that allows consumers to scratch their name, initials or image directly on the label.
Read More
Barbara Harfmann, Between Drinks column
Between Drinks

Managing Editor Barbara Harfmann bids adieu to Beverage Industry

A reflection on some of stories that resonated
Barbara Harfmann
Barbara Harfmann
April 18, 2022
After seven years with Beverage Industry, Managing Editor Barbara Harfmann is moving on to Dairy Foods. She reflects on some of the stories she was privileged to tell, including BodyArmor and Goose Island, and the chance to highlight women-founded brands such as Hint and Lone River Beverage Co.
Read More
Brother Mobile Solutions
Distribution

DSD provides high-tech solutions, improve accuracy and sales

Optimizing efficiency and data key for DSD
Barbara Harfmann
Barbara Harfmann
March 28, 2022
Moving a burgeoning amount of SKUs from point A to point B has only gotten more complicated. Direct-store delivery (DSD) software and hardware solutions not only increases product traceability and sales, but provides on-demand simplicity and better customer service.
Read More
Gatorade Fit
R&D Feature

Sports recovery, bone and joint health meets needs of mindful consumer

Sports nutrition market due to reach $47B by 2027
Barbara Harfmann
Barbara Harfmann
March 23, 2022
The overall sports nutrition industry is expected to reach a global value of $47.5 billion at a compound annual growth rate (CAGR) of 7.9% from 2022-2027. Beverage manufacturers are releasing supplements and beverages designed to give athletes and everyday consumers better bone and joint health.
Read More
Barbara Harfmann, Between Drinks column
Between Drinks

Celebrities use their status to elevate own alcohol brands

Sean ‘Diddy’ Combs, CÎROC using status to amplify Black and Brown Americans
Barbara Harfmann
Barbara Harfmann
March 15, 2022
Celebrities like Ryan Reynolds and Terry Bradshaw are among the many celebrities inviting consumers to “sip like a star” while imbibing in tequila, bourbon, gin, vodka and more.
Read More
Lone River Beverage Co.
Cover Feature

Lone River Beverage Co. invites hard seltzer fans to ‘Follow It West’

“Yellowstone” actor Ryan Bingham becomes face of Lone River’s TV campaign
Barbara Harfmann
Barbara Harfmann
March 4, 2022
With distribution help from Diageo, Lone River Beverage Co. went from startup to acquisition to national distribution in under 18 months. Founder and CEO Katie Beal Brown notes that the brand’s ranch water hard seltzers are rooted in authenticity with a blend of tequila, agave nectar and lime juice.
Read More
sugar reduction ingredients
R&D Feature

Nature-made sugar reduction ingredients having a ‘sweet’ time

Stevia represents 6% of new product beverage launches in 2021
Barbara Harfmann
Barbara Harfmann
February 22, 2022
As health-and-wellness innovations proliferate in the beverage industry, stevia, monk fruit, allulose and erythritol are seeing increased usage in U.S. beverage new product launches.
Read More
View All Articles by Barbara Harfmann
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Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Beverage Industry audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Beverage Industry or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

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Events

April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

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Retail Coffee Segment

What retail coffee segments will fare well into the next year?
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Products

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