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Barbara Harfmann

Barbara Harfmann, managing editor of Beverage Industry, visits beverage companies for cover stories and facility tours, and writes and edits for the magazine’s print and online components. She also represents the magazine at trade shows and events. She earned a Bachelor of Science in Mass Communications and Public Relations from Illinois State University.

Articles

ARTICLES

Diverse, lighter beverages help consumers cool off

Dunkin’ offers Frozen Lemonade, Iced Tea Lemonade

Barbara Harfmann

June 26, 2019

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When it comes to beverage choices in the hot summer months, consumers have a multitude of options to ensure they have a “blast” throughout the summer.

Southern Glazer’s Wine & Spirits beverage display. - Beverage Industry

Category management and merchandising embrace shopper data, technology

Virtual reality, NFC point of entry for in-store and online sales

Barbara Harfmann

May 28, 2019

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To help drive sales, retailers are placing varying beverage products in coolers near cash registers to drive impulse purchases.

Alternative packaging resonates in beverage industry

Boxed wine sales top $82 million

Barbara Harfmann

May 23, 2019

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With warmer weather finally on the horizon, beverage brands are upping their game by offering consumers products that taste great and travel well to beaches, ballgames, poolside and the like.

Artemis International Elderberry Powdered Extract - Beverage Industry

Flavonoids provide health benefits, natural colorants

Dark-pigmented berries improve inflammation, promote heart, gut health

Barbara Harfmann

May 22, 2019

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Although “fabulous flavonoids” is not yet a recognizable term to many consumers, most recognize the antioxidant-rich properties and health benefits of several rich, darkly pigmented berries.

Riff Cold Brewed innovates as it expands distribution

Cold-brew coffees available in glass, bag-in-box and kegs

Barbara Harfmann

May 15, 2019

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With five varietals, Riff is crafting cold-brewed coffees while ensuring consumers receive the right amount of caffeine thanks to its Riff Lift Index.

Packaging design elevates shelf presence

Echo Farms offers 50 personalized labels to help wines stand out

Barbara Harfmann

May 6, 2019

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An upbeat color palette; easy-to-read, elegant typography; contrasting colors that pop; and playful graphics that emphasize branding are among the ways modern designers are bringing these concepts to life.

Cheribundi Hydrate with Tart Cherries - Beverage Industry

Consumers turn to supplements, beverages to aid post-workout recovery

Healthy eating, nutrition market grows to $702 billion

Barbara Harfmann

April 25, 2019

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Consumers are finding a “smorgasbord” of options to help them wind down after workouts and improve overall bone and joint health.

Celebrations shine spotlight on women

Women-owned businesses grew 114 percent, report says

Barbara Harfmann

April 24, 2019

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In celebration of March as National Women’s History Month and International Women’s Day (March 8), it’s a fitting time to spotlight the achievements and contributions women have made to society and, of course, within the beverage industry.

Pop-up bars, premiumization crucial for on-premise success

Nearly 80 percent of revenue in bars, restaurants from alcohol beverage sales

Barbara Harfmann

April 23, 2019

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Retro cocktails, pop-up bars with themed cocktail creations, tasting events and consumers seeking “Instagram-able” ideas are helping to drive foot traffic to the relatively flat on-premise channel.

Hint ignites unsweetened, flavored water craze

Beverage brand grows from kitchen experimentation to national success

Barbara Harfmann

April 8, 2019

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Founded in 2005, the San Francisco-based hint Inc. was born with passion and purpose, growing from Goldin’s experimentation in the kitchen from adding sliced up fruits into water as a means to get healthy.

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2019 State of the Beverage Industry

AB InBev rolls out PureDraught System

Coca-Cola NA launches digital marketplace for foodservice

Stella Artois debuts new red party cup to upgrade summer celebrations

New mixology trends fuel the cocktail experience

Events

October 23, 2018

Innovation: The Evolving Beverage Market

ON DEMAND: In Beverage Industry’s annual New Product Development Webinar, experts will detail how manufacturers are balancing the evolving trends of today's consumers when developing new beverages.

September 18, 2019

What’s on Tap: The Trends Driving the Beverage Market

Beverage Industry’s annual New Product Development Webinar features insights from industry experts about the trends influencing the next generation of beverages.

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Poll

Beverage Categories

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Products

Beverage Quality and Safety

Based on an IFT short course, Beverage Quality and Safety offers information on the latest beverage industry trends related to products, processing, and packaging technologies - including new generation nutraceutical beverages

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Beverage Industry Magazine

2019 July

Beverage Industry’s July issue features the 2019 State of the Beverage Industry series where you can read all about the performance of your favorite beverage category. This month’s cover story highlights GT’s Living Foods and how the No. 1 kombucha brand in the U.S. – GT’s Kombucha came to be. Also featured is the latest products, packaging and technological advances in the beverage industry.

Check back throughout the month for additional content.

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