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Recognizing global health-and-wellness trends, VOSS expanded its portfolio to include a new enhanced water lineup: VOSS+ Aquamin, VOSS+ Vitamin D and VOSS+ Collagen. The line gives consumers functionality “beyond hydration.”
Many of us are more than ready to bid adieu to 2020, but experts note the following on-premise trends: check values are higher; wait staff are earning higher tips; and consumers are “treating” themselves to more premium cocktails and spirits.
Many beverage manufacturers are “shooting for the moon” in hopes of giving consumers innovative new products that also will become classics within the beverage industry. See Beverage Industry’s Top 5 innovative products.
Sustainability is the No. 1 attribute of this year’s top packaging designs. Artistic collaborations also are helping brands stand out on store shelves.
Founded in 2014 by Blair Bentham, OXIGEN has grown 300 to 400 percent year-over-year. It recently closed on $15 million in Series B funding, which will help the oxygenated water brand build brand awareness and scale national distribution.
Due to COVID-19, the independent craft beer market is seeing product volume declines of around 8 percent. Yet, craft brewers have been able to invest in new platforms and modes of selling. Those utilizing eCommerce and offering enhanced to-go offerings and food are reinventing themselves to drive growth.
For the past several years, dairy milks have been on a downward trajectory. Yet, the pandemic and consumers working from home has reinvigorated the $16.3 billion dairy milks category. In the plant-based dairy alternative market, almond milk is No. 1, but oat milk has surpassed soy milk.
To create a circular economy while healing the planet, beverage wholesalers, supply chains and consumers all must do their part. This includes adopting zero-waste initiatives, recycling waste and running facilities on solar power.
The process for aging premium spirits is undergoing a new twist. Co-founded by Stu Aaron and Martin Janousek, Bespoken Spirits has developed a new proprietary process for sustainably maturing spirits in a matter of days, rather than years.