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Home » Authors » Barbara Harfmann

Articles by Barbara Harfmann

Innova Market Insights
Category Focus

Digestive health benefits drive double-digit growth for kombucha

Kombucha market grows at CAGR of 52%
Barbara Harfmann
February 26, 2021
The kombucha market is trending high as consumers seek functional foods and beverages to fulfill a healthier, more tailored lifestyle. The kombucha market is growing at a CAGR of 52 percent from 2016-2020, reports Innova Market Insights.
Read More
Between Drinks

Budweiser champions resilience of America, opts out of Super Bowl ad

Budweiser uses media spend for COVID-19 vaccine awareness with Ad Council
Barbara Harfmann
February 17, 2021
The Coca-Cola Co., PepsiCo and Budweiser are among the big brands not advertising in the Super Bowl. An advertiser for 37 years, Budweiser will be using part of its media spend to help support recovery in the on-premise channel through COVID-19 vaccine awareness, access and education.
Read More
SR_HealthnWellness_Huel-PeanutButter.jpg
Special Report: Health & Wellness

Healthy, functional drinks dominate market

Immunity products with healthy attributes on the rise
Barbara Harfmann
February 3, 2021
In the midst of COVID-19, consumers are even more interested in functional beverages that support immunity, digestive health and contain less sugar without sacrificing on taste.
Read More
E. & J. Gallo Winery
Category Focus: Wine

Online sales drive 55% of wine growth

Red wine, red blends are No. 1
Barbara Harfmann
February 2, 2021
Analysts highlight that the coronavirus pandemic is causing ripple effects in the CPG market. The good news for wine is that it already had the biggest online sales presence, driving 55% of wine growth.
Read More
Loverboy
Up Close With

Loverboy experiences exponential growth, benefits from national TV exposure

Loverboy Founder Kyle Cooke markets RTD craft cocktails on “Summer House”
Barbara Harfmann
February 1, 2021
Reality star Kyle Cooke conceptualized Loverboy on Bravo TV’s “Summer House” in Season 3. This year, he expects his line of low-alcohol RTD canned teas and spritz’s to grow 500 percent.
Read More
Between Drinks

Foundations providing emergency grants for essential hospitality workers

USBG National Charity Foundation disburses $9.6M to help 32K hospitality workers
Barbara Harfmann
January 20, 2021
The National Restaurant Association reports that nearly 100,000 restaurants are in danger of permanently closing. Yet, some foundations are “sharing the love” with much-needed financial help.
Read More
Coca-Cola UNITED’s leadership team
Cover Feature

2021 Bottler of the Year: Coca-Cola Bottling Co. UNITED

Southeast bottler nearly quadruples in size, embraces team mentality
Barbara Harfmann
January 7, 2021
Founded in 1902, Coca-Cola Bottling Co. UNITED has grown to be the second largest privately owned bottler in North America. Under the leadership of its CEO John H. Sherman, the company has nearly quadrupled in size, going from 50,000 customers to 150,000, 20 facilities to 60 production and sales and distributions center and grew its revenue to $3 billion.
Read More
at-home consumers
Category Focus

Functional benefits, coronavirus offer reset for juice, juice drinks

At-home consumers drive double-digit growth in category
Barbara Harfmann
December 23, 2020
In the past, the high sugar content of juice and juice drinks and its association with breakfast time had the category floundering, Yet, the COVID-19 pandemic and at-home consumers seeking healthful, immune-supporting benefits has led to double-digit growth in juice and juice drinks.
Read More
UpCloseWith_VOSS_2021_Lineup.jpg
Up Close With

Lifestyle bottled water company takes hydration to the next level

VOSS+ Aquamin uses Icelandic seaweed to create extra-hydrating water
Barbara Harfmann
December 18, 2020
Recognizing global health-and-wellness trends, VOSS expanded its portfolio to include a new enhanced water lineup: VOSS+ Aquamin, VOSS+ Vitamin D and VOSS+ Collagen. The line gives consumers functionality “beyond hydration.”
Read More
Between Drinks

Check value, premiumization rises on-premise

Nearly two-thirds of consumers have increased tip amounts
Barbara Harfmann
December 16, 2020
Many of us are more than ready to bid adieu to 2020, but experts note the following on-premise trends: check values are higher; wait staff are earning higher tips; and consumers are “treating” themselves to more premium cocktails and spirits.
Read More
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