PepsiCo, Purchase, N.Y., released one of its newest product innovations: Frutly, a hydrating juice water designed with teens in mind. A newcomer to the juice aisle, Frutly is made with water, fruit juice and electrolytes for taste to provide flavorful hydration and a good source of vitamins C and E, the company says.

To keep humor light, Bolthouse Farms launched a “Don’t Get Caught Naked” campaign to encourage fans to share their funny stories in exchange for Bolthouse Farms prizes and SWAG.

To kick off the new year, Vita Coco released Boosted, a coconut water fortified with MCT to provide sustained energy for the body and mind. 

Stamford, Conn.-based Juicy Juice announced a new contest to help kids get their creative juices flowing: the Happy Artist Contest. Budding artists can submit artwork for a chance to have their design featured on Juicy Juice packs in stores nationwide.

Uncle Matt’s Organic, Lermont, Fla., announced that it is making its best-selling organic juices and functional beverages accessible to even more consumers through its new eCommerce site. The direct-to-consumer (DTC) platform also will offer an array of mixed product bundles and exclusive online offers, like new products, that will create a convenient and exploratory way to experience the Uncle Matt's Organic brand, it says.

PowerPlant Ventures announced that the fund has acquired ZICO coconut water from The Coca-Cola Co., Atlanta. PowerPlant Ventures, a growth equity investor, was co-founded and is co-led by Mark Rampolla, who is the brand visionary behind ZICO, which he founded in 2004 and sold to The Coca-Cola Co. in 2013. 

In the past, the high sugar content of juice and juice drinks and its association with breakfast time had the category floundering, Yet, the COVID-19 pandemic and at-home consumers seeking healthful, immune-supporting benefits has led to double-digit growth in juice and juice drinks.

True Citrus recently launched True Lemon Kids, a low-sugar, clean-label powdered drink mix designed for children.

Uncle Matt’s Organic has launched its Ultimate Immune Orange Juice.

Female, minority-founded and family-run brand Táche launched its pistachio milk in the United States.