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Home » Topics » Category Focus » Juice & Juice Drinks

Juice & Juice Drinks
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Natalie's Carrot Juice

Natalie’s Carrot Juice

April 1, 2026

Natalie’s Orchid Island Juice Co., part of the Perricone Farms family, announced the launch of its new Carrot Juice, a handcrafted juice that joins the brand’s expanding lineup of premium, non-citrus offerings. 


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Apple & Eve Club Packs

Apple & Eve adds new variety packs at Sam’s Club

Staff Beverage Industry
March 26, 2026

Apple & Eve is expanding its lineup at select Sam’s Club locations with the launch of two new variety packs. 


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Evolution Fresh Packaging

Evolution Fresh packaging brings functional benefits to forefront

Staff Beverage Industry
February 27, 2026

Evolution Fresh introduced a bold look, including an updated logo and a more distinctive brand presence on shelf. 


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Capri Sun Moon Punch

Capri Sun brings back Moon Punch for Blood Moon

Juice drink brand giving away pouches in honor of NASA’s planned Artemis II mission
Staff Beverage Industry
February 25, 2026

In celebration of the Blood Moon on March 3 and NASA preparing for its first crewed lunar flyby in 50 years, Capri Sun is marking the moment with the return of this fan-favorite flavor. 


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Milo's New Beverages

Milo’s bolsters portfolio with 3 new refrigerated beverages

Company enters new category with Fruit Punch addition
Staff Beverage Industry
February 2, 2026

Milo's Tea Co. Inc., Bessemer, Ala., is accelerating its growth with the launch of three new refrigerated beverages: Zero Sugar Lemonade, limited-edition flavor Blackberry Sweet Tea and Fruit Punch.


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good2grow Bigger Watermelon Berry

good2grow adds Watermelon Berry Twist to BIGGER line

New juice available at select Target stores with expansion to follow
Staff Beverage Industry
January 22, 2026

good2grow, Atlanta, has expanded its successful BIGGER juice line with the launch of Watermelon Berry Twist. 


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Arden's Garden FOCUS +

Arden’s Garden FOCUS+

December 29, 2025

Arden’s Garden, a premium cold-pressed juice and wellness company, announced the launch of its newest functional beverage: FOCUS+. 


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Ocean Spray  Tom Hayes

Ocean Spray President and CEO Tom Hayes announces retirement

Cooperative begins comprehensive search for next leader
Staff Beverage Industry
December 18, 2025

After more than five impactful years, Lakeville, Mass.-based Ocean Spray Cranberries Inc. President and Chief Executive Officer Tom Hayes announced his retirement, which will be effective March 2, 2026.


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Molly Pop Lineup

Molly Pop Cold-Pressed Juices

November 20, 2025

Molly Pop announced the debut of Molly Pop Cold-Pressed Juices, a lineup of four, nutrient-rich juices crafted from their signature Molly Pop grapes and other farm-fresh ingredients.


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a bottle of Tropicana Essentials Orange Blend juice.

Juice, juice drinks market welcomes functional trends

Beverage-makers within the juice category aim to deliver added benefits
Chloe Alverson
Chloe Alverson
November 20, 2025

The juice and juice drink market has experienced fluctuation as consumers increasingly prioritize more natural ingredients and products. However, it is apparent that beverage-makers are working to deliver on these evolving consumer preferences. 


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