Juice & Juice Drinks

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In this year’s State of the Industry report, experts share the new ways that the juice market is staying fresh with consumers. 

Apple & Eve is bringing soccer-inspired packaging to shelves this summer with new limited-edition Apple, Very Berry and Fruit Punch juice boxes designed to tap into the excitement surrounding the sport across North America this summer.

SUNNYD is celebrating the season with the launch of its limited-edition USA Celebration Packs, available nationwide for a limited time this summer.

Welch’s introduced a new limited-edition Sparkling Blueberry flavor for summer 2026, bringing a new addition to its seasonal Sparkling lineup inspired by America’s 250th anniversary.

Wonder Juice announced the launch of two new Wonder Green flavors; Clean Green and Veg8 & Cayenne.

NoBiggie debuted a collection of juicy sparkling drinks for kids, made with real fruit juices and purées. 

Capri Sun, a brand of Chicago-based The Kraft Heinz Co., is expanding its portfolio with Capri Sun Hydrate, featuring electrolytes designed specifically for kids. 

The beverage marketplace has gone through repeated cycles of fragmentation, reinvention and rediscovery. Not long ago, the narrative was that big brands were finished and the future belonged to endless niche innovation.

Natalie’s Orchid Island Juice Co., part of the Perricone Farms family, announced the launch of its new Carrot Juice, a handcrafted juice that joins the brand’s expanding lineup of premium, non-citrus offerings. 

Apple & Eve is expanding its lineup at select Sam’s Club locations with the launch of two new variety packs.