Juice & Juice Drinks

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Broader shifts toward social media-driven wellness trends and growing demand for clean, transparent ingredients have created conditions for wellness shots to take off.

To alleviate fear (and give Americans the fruit and veggie nutrients they need), Suja Organic is declaring Lettuce Amnesty: consumers can crush their produce needs with Suja Organic’s nutrient-dense green juices.

In this year’s State of the Industry report, experts share the new ways that the juice market is staying fresh with consumers. 

Apple & Eve is bringing soccer-inspired packaging to shelves this summer with new limited-edition Apple, Very Berry and Fruit Punch juice boxes designed to tap into the excitement surrounding the sport across North America this summer.

SUNNYD is celebrating the season with the launch of its limited-edition USA Celebration Packs, available nationwide for a limited time this summer.

Welch’s introduced a new limited-edition Sparkling Blueberry flavor for summer 2026, bringing a new addition to its seasonal Sparkling lineup inspired by America’s 250th anniversary.

Wonder Juice announced the launch of two new Wonder Green flavors; Clean Green and Veg8 & Cayenne.

NoBiggie debuted a collection of juicy sparkling drinks for kids, made with real fruit juices and purées. 

Capri Sun, a brand of Chicago-based The Kraft Heinz Co., is expanding its portfolio with Capri Sun Hydrate, featuring electrolytes designed specifically for kids. 

The beverage marketplace has gone through repeated cycles of fragmentation, reinvention and rediscovery. Not long ago, the narrative was that big brands were finished and the future belonged to endless niche innovation.