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Juicy Juice, a brand of Harvest Hill Beverage Co., Stamford, Conn., is helping families come together by partnering with mom, self-taught cook and recipe developer Siri Daly for ideas on how to spend time as a family in the kitchen.
Beverage trends including gluten free, non-GMO, plant-based and low- or no-sugar are resonating in the marketplace as consumers are looking for more than a “diet” to help them manage their weight.
As the juice and juice drinks category sees increasing competition from emerging beverage categories, beverage-makers, too, are looking to reimage this classic category.
Functional food company So Good So You, released FIBER, its first formulation featuring fiber. The cold-pressed juice shot provides 5 grams of organic fiber sourced from the seeds of the guar plant, and provides almost 20% of the recommended daily value of dietary fiber, the company says.
In the beverage market, functionality has become the figurative propulsion system driving new product development. Product claims such as hydration, immune support and digestive health are just some of the functions influencing new beverages.
PepsiCo Inc., Purchase, N.Y., announced the establishment of the company's first two Digital Hubs in North America and Europe, with plans to expand to more locations in the future. These hubs, located in Dallas and Barcelona, Spain, are expected to create more than 500 new, high-caliber data and digital jobs during the next three years, bringing additional opportunity to the regions. By creating state-of-the-art spaces designed for real-time collaboration, the talent and capabilities housed in these Digital Hubs will drive PepsiCo's digitalization agenda and create a strong, global digital delivery network, the company says.
Middleborough, Mass.-based, agricultural cooperative Ocean Spray, in partnership with actor, director and cookbook author Jesse Tyler Ferguson, launched the hashtag #BetterTogether initiative in support of the national campaign No Kid Hungry.
Refresco, Rotterdam, Netherlands, entered into an agreement with The Coca-Cola Co., Atlanta, to acquire three of its production locations in the United States. This transaction is subject to regulatory approval.