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Home » Topics » Category Focus » Juice & Juice Drinks

Juice & Juice Drinks
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SAMBAZON Acai Juice less sugar.png

SAMBAZON Açaí Superfruit Juice with 50% Less Sugar

November 25, 2024

SAMBAZON, a leading supplier of certified fair trade and organic Açaí, announced that its flagship Açaí Superfruit Juice now is available with 50% less sugar. 


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caprisun juices

Innovation keeps juice, juice drinks market fresh

Pricing, sugar reduction trends continue to impact fruit beverages market
Sabetta-Lauren.jpg
Lauren Sabetta
November 21, 2024

Despite inflation contributing to volume declines for juice and juice drinks, beverage-makers innovate with flavor and sweetener systems to keep the category fresh.


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Ocean Spray Blacberry Pear.png

Ocean Spray Mulled Blackberry Pear

November 19, 2024

Ocean Spray Cranberries Inc. unveiled its-first-ever limited-edition juice drink flavor inspired by the taste and feel of the holiday season: Ocean Spray Mulled Blackberry Pear Juice Drink. 


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V8 Grillo's Bloody Mary Mix.png

V8 Grillo’s Dill Pickle Bloody Mary Mix

November 13, 2024

Campbell’s V8 and Grillo's Pickles joined forces to create a fresh take on the classic Bloody Mary cocktail with the launch of V8 Grillo’s Dill Pickle Bloody Mary Mix.


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Natalie's Perricone Farms

Perricone Farms acquires Natalie’s Orchid Island Juice Co.

Combined company takes advantage of bi-coastal production facilities
Staff Beverage Industry
September 12, 2024

Perricone Farms announced its acquisition of Natalie’s Orchid Island Juice Co. The merger unites two high-quality, trusted names in the juice industry, strengthens both brands, and enhances the ability to serve customers with excellence in quality and customer service coast-to-coast, it says.


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Tropicana Refreshers Ciara Miller.jpg

Tropicana, Ciara Miller team up with launch of Tropicana Refreshers

Summer House star, juice brand create cocktail, mocktail recipes
Staff Beverage Industry
September 4, 2024

To remind everyone that summer isn’t over, Tropicana is teaming up with Ciara Miller of the hit show “Summer House” to launch Tropicana Refreshers, the brand’s refreshed line of juice drinks made with real fruit juice and no artificial sweeteners.


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Welchs_2024_Zero_PRImage_FullFamilyGradient.jpg

Welch's welcomes new zero sugar juice line with campaign

'You Gotta Sip It, To Get It' is company's largest-ever campaign
Staff Beverage Industry
August 27, 2024

Welch’s Zero Sugar hits shelves on Sept. 1. The juice line is available in two refrigerated flavors ― Passion Fruit and Grape ―as well as three shelf-stable flavors ― Tropical Punch, Strawberry and Concord Grape ― in multi-serve and single-serve formats. 


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UP Meriden CT HPP Line

High-pressure processing ensures product safety, extended shelf life for beverages

Beverage-makers utilize HPP technology for functional, clean-label products
Chloe Alverson
Chloe Alverson
August 15, 2024

With a multitude of benefits, high-pressure processing (HPP) technology is used by beverage-makers for product like cold-pressed juices and cold brew coffees, experts share.


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Revl Fruits $50,000.png

Revl Fruits celebrates laid-back summer jobs in new sweepstakes

Contest offers winner $50,000 to drink juice, float around as VP of Water Park Inflatables
Staff Beverage Industry
August 1, 2024

Revl Fruits, a brand of Ocean Spray Cranberries Inc., Lakeville-Middleboro, Mass., is giving consumers a chance to win a cushy summer job: Global VP of Water Park Inflatables.


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Welch's Grape Ade.png

Welch’s Grape’ade

July 19, 2024

Welch Foods Inc. announced the launch of Welch's Grape’ade, a new juice beverage made with crisp Niagara green grapes and no added sugar. 


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April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

January 29, 2026

Gen Z Unpoured: The Big Beverage Shifts Coming in 2026+

In this webinar, Black Swan Data will explore what Gen Z will be drinking (and not drinking) in 2026 and beyond. From emerging alcohol trends to new frontiers for functional sodas, this content will unpack the needs, behaviors and passions shaping the next generation of drinks. 

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