Juice & Juice Drinks

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This year’s State of the Industry report on juice and juice drinks highlight that the category remains popular thanks to its association with better-for-you benefits.

Sunsweet Growers Inc. announced the launch of PlumGood, a crisp, refreshing new juice beverage made from real, California-grown plums, it says.

Tree Top, a farmer-grown, farmer-owned cooperative and leading producer of high-quality fruit-based products, has completed a brand refresh that includes updates to its logo and packaging.

Bolthouse Farms, Bakersfield, Calif., and iconic chile-lime seasoning brand Tajín, Houston, Texas, have teamed up to deliver the limited-edition Mangonada Smoothie with Tajín.

In time for summer, Pressed Juicery announced the nationwide launch of Wellness Refreshers, a sparkling, functional beverage line made fresh in-store. 

Vita Coco, New York, introduced the newest flavor to its lineup of Coconut Juices: Piña Colada with pulp. 

Suja Organic, San Diego, Calif., announced the launch of Sunrise Greens, the newest green juice addition to Suja’s functional beverage portfolio that doesn’t taste like green juice.

Califia Farms announced the launch of an all-new product line: Califia Farms Creamy Refreshers. 

In celebration of the Total Lunar Eclipse, Capri Sun is heading for the Moon with its first-ever glow-in-the-dark pouch. Rolling out nationwide later this month, Moon Punch features eight collectible pouches, each designed after a different moon phase.

Ocean Spray is bringing the bright, refreshing flavors of the tropics nationwide with the launch of its new Ocean Spray Zero Sugar Tropical Punch.