Sunsweet Growers Inc. announced the launch of PlumGood, a crisp, refreshing new juice beverage made from real, California-grown plums, it says.

With no added sugar and just 60 calories in each serving, PlumGood delivers functional nutrition with fiber, zinc, and an excellent source of vitamin C — all in every glass, the company says.

“PlumGood has many similarities to our original plum juice, Plum Smart, but with added zinc, increased fiber and vitamin C,” said CJ McClellan, vice president of marketing for North America at Sunsweet, in a statement. “Consumer insights and research guided this reformulation, ensuring we delivered on an increased desire for products that help support both digestive health and immunity.”

Available now in 48-ounce and 7.5-ounce cans (four-pack), PlumGood can be found in-store at national retailers like Giant, Weis Markets, Wegmans and Raleys and online at the company’s website.

www.sunsweet.com