Plant-based, added fiber and sustainability are among the trends that Innova Market Insights address with its “Food and Beverage Industry Trends: May 2025” report that are impacting food and beverage launches.
To support the increasing demand for digestive health beverages, manufacturers are turning to a variety of ingredient solutions to craft these functional beverages.
Evolution Fresh, producer of organic, cold-pressed, premium juice products, unveiled two new Real Fruit Soda flavors: Black Cherry Cola and Pineapple Dragon Fruit.
Founded by former collegiate athlete and beverage branding expert Mo Harruna, Gut Goodness announced the launch of its signature line of prebiotic drinks derived from the fruit and bark pulp of the Baobab Tree.