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As consumers “take control of their weight,” beverage-makers are employing a diverse group of ingredients such as functional offerings and new age sweeteners.
New York-based WW International Inc. announced the launch of its new ready-to-drink (RTD) coffee, which now is available online at the WW Shop and in WW Studios in mid-October.
As consumers are increasingly aware of the benefits of fiber-rich diets, along with being concerned about the prevalence of nutritional deficiencies, the demand for functional beverages has grown. Dietary fiber has become a large part of this category because of its potential to support digestion, immunity and more. Additionally, prebiotics, probiotics and postbiotics are prompting growing functional food and beverage formulations using these as ingredients.
NUTRAVA Citrus Fiber is a clean-label ingredient that is sustainably sourced, produced from intact citrus peels, and does not require an e-number in Europe.
The demand for beverages containing fiber, probiotics and prebiotics continues to rise as consumers “go with their gut” to improve health and well-being.
fairlife LLC, a brand of The Coca-Cola Co., launched fairlife smart snacks, a collection of snack-sized beverages designed to curb hunger in between meals, the company says.
Beneo-Orafti SA, a subsidiary of Südzucker Group, Germany, announced it has officially received FDA approval for two of its dietary fibers: Orafti Inulin and Oligofructose.
The demand for products containing fiber, prebiotics, probiotics and “good” bacteria is on the rise as functional beverages to combat illnesses and improve consumers’ overall health have moved from niche products in specialty stores to mass retail and grocery store chains.