Quaker Oats, a brand of Purchase, N.Y.-based PepsiCo, announced the launch of Quaker Oat Shake & Go, a whole grain oat shake that is prepared in the bottle — add a liquid of choice, shake and enjoy, the company says.
Given the rising consumer interest in fiber and digestive health, experts address the challenges beverage-makers should consider when working with digestive health ingredients.
With growing consumer awareness of the role digestive health plays in overall well-being, experts highlight how beverages are helping to “close the gap” by offering a convenient way for consumers to meet fiber and digestive health needs.
Plant-based, added fiber and sustainability are among the trends that Innova Market Insights address with its “Food and Beverage Industry Trends: May 2025” report that are impacting food and beverage launches.