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2024 State of the Beverage Industry: Sports drinks embrace everyday wellness

This year’s State of the Industry report on sports and protein drinks highlights how the category is tapping into everyday wellness trends to support the needs of consumers.

By: Jessica Jacobsen

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Articles

RECOVER 180 kicks off summer with Jason Aldean partnership
By: Staff Beverage Industry
Electrolit Pink Grapefruit
Quest Protein Milkshakes
Functional benefits remain central to sports, protein drink market growth
By: Lauren Sabetta

BodyArmor broadens portfolio, focus

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