Nestlé’s BOOST teamed up with Cinnabon to introduce its new protein drink: BOOST High Protein Cinnabon Bakery Inspired flavored Nutritional Drink.

Muscle Milk announced its first cause-based initiative, the Lifting Project to help make fitness more accessible to individuals in underserved communities. With the launch of the Lifting Project, Muscle Milk also is announcing the next iteration of its consumer engagement campaign Own Your Strength.

NOCCO, a no carb, branched chain amino acids (BCAA) beverage company, introduced its newest flavor: Blood Orange. 

BODYARMOR, a brand of The Coca-Cola Co., introduced its new flavor innovation: BODYARMOR LYTE Kiwi Strawberry.

Super Bowl-winning quarterback Russell Wilson, and NFT expert, entrepreneur and digital guru AJ Vaynerchuk, announced their partnership with H+S Labs to launch Local Weather, a nootropic-focused hydration beverage.

BioSteel Sports Nutrition Inc. announced its athlete partnership with Sergiño Dest, defender for the U.S. Men’s National Soccer Team (USMNT). Dest joins the brand’s team of elite athlete ambassadors that includes fellow soccer star Christen Press, as well as Patrick Mahomes and Luka Dončić.

BioSteel, a sports hydration brand of Canopy Growth, launched a new flavor: Cherry Lime. 

Calories consumed from beverages continue to decline in communities where obesity rates are above the national average, according to an independent evaluator. For four years straight, the actions the beverage industry is taking nationally with public health partners to reduce the sugar people get from beverages is working, and the data proves it, states American Beverage, Washington, D.C.

Raleigh, N.C.-based Pepsi Bottling Ventures LLC (PBV), a joint venture of Suntory Group and PepsiCo, named Derek Hill as president and chief executive officer (CEO). The announcement followed the retirement of Paul Finney, who served as president and CEO from 2012-2021.