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2024 State of the Beverage Industry: Sports drinks embrace everyday wellness

This year’s State of the Industry report on sports and protein drinks highlights how the category is tapping into everyday wellness trends to support the needs of consumers.

By: Jessica Jacobsen

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Articles

30G Ultra-Filtered Milk Protein Shake + Fiber
By: Staff Beverage Industry
Coca‑Cola teases new flavors, functional drinks at NACS
By: Staff Beverage Industry
Europeans spending less on alcohol, data finds
By: Staff Beverage Industry
USANA unveils protein, creatine and electrolyte drink mix
By: Staff Beverage Industry

BodyArmor broadens portfolio, focus

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