Phoenix-based Shamrock Farms announced it has partnered with professional basketball player DeAndre Ayton, who was the No. 1 overall draft pick out of the University of Arizona, the company says. Ayton will represent the company’s Rockin’ brand of protein-milk beverages and be featured in Shamrock advertising, social media and public relation campaigns.
The Coca-Cola Co., Atlanta, reported continued momentum in its business for 2018, with strong financial results for the third quarter. Although reported net revenues for the quarter declined because of refranchising, the company delivered broad-based organic revenue (non-GAAP) and volume growth across all operating groups, while gaining value share globally, it reports.
Just as spectators will ask how low can you go when participants are facing off in a limbo challenge, consumers are asking the same of food and beverage manufacturers. However, these requests have spread beyond traditional low-calorie refreshment to also include sports nutrition formulations.
Sports drink brand gains access to Coca-Cola distribution network
August 14, 2018
The Atlanta-based Coca-Cola Co. and Whitestone, N.Y.-based BODYARMOR announced that they have entered into a definitive agreement through which The Coca-Cola Co. will acquire a minority ownership stake in BODYARMOR. Through the agreement, BODYARMOR will have the opportunity to gain access to the Coca-Cola bottling system, enabling the fast-growing brand to accelerate its growth to meet explosive consumer demand for its premium line of sports performance and hydration drinks.
Sports and protein drinks, particularly for non-athletes, will continue to drive the market, but beverage-makers should be aware of consumers’ wellness goals, including the need for organic products and high transparency.
The time has come for our annual Beer Market Report series of articles – find out the latest trends impacting the category. We also present a cover story on Sierra Nevada Brewing Co. and how the company is helping those affected by the California wild fires. Founder of Shmaltz Brewing Co. celebrates his Jewish heritage with craft beers. And per usual, we rounded up the latest products, packaging and innovations seen in the industry.
Check back throughout the month for additional content.