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2024 State of the Beverage Industry: Sports drinks embrace everyday wellness

This year’s State of the Industry report on sports and protein drinks highlights how the category is tapping into everyday wellness trends to support the needs of consumers.

By: Jessica Jacobsen

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Articles

Functional Beverages: The New Soda Wars
By: Jessie Zettler
BODYARMOR Sports Drink expands with FIT line
By: Staff Beverage Industry
Muscle Milk positioned to deliver Protein For All
By: Jessica Jacobsen
Liquid I.V. Hydration Multiplier Sugar-Free Ring Pop Cherry

BodyArmor broadens portfolio, focus

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