Optimum Nutrition (ON), a brand of Glanbia Performance Nutrition, announced the launch of its new Gold Standard Protein Shake.

GoodSport Nutrition announced the release of its natural sports drink, harnessing the naturally occurring electrolytes and carbohydrates found in milk to deliver elite-level hydration, it says.

Premier Protein, a brand of Post Holdings Inc., announced its bringing back its Pumpkin Spice protein shake this year with more spice. 

ROAR Organic, Bethlehem, Pa., shared it is heading into Q4 with a number of notable updates to finish out the year. With the latest SPINS data reporting ROAR Organic retail sales are up 87% year-to-date, the beverage brand continues to expand, including its recent national launch into Whole Foods Market, an upcoming launch into 95% of Kroger stores nationwide, increased availability in key retailer Albertsons/Safeway, and a new president in beverage veteran Bill Lange.

Rockin’ Protein, a brand of Phoenix -based Shamrock Farms, announced that pro football tight end Mark Andrews is the brand’s newest athlete influencer. Kicking off the partnership with a campaign titled The Beat Mandrews Challenge, fans will enjoy a look at how one of the most dominant players in football trains and fuels with the help of his favorite ready-to-drink protein beverage, it says.

Although much of those sales come from the non-aseptic sports drink segment, sport drink mixes is showing that its contribution to the category, though niche, is gaining traction with consumers.

Ultima Replenisher announced the launch of a Tropical Variety Pouch packed with flavors including new Passionfruit, Blue Raspberry, Pink Lemonade and Watermelon.  

BioSteel Sports Nutrition Inc., Toronto, announced the latest addition to #TeamBioSteel with the signing of Connor Bedard, a rising hockey star and top prospect for the 2023 NHL Draft. 

GNC announced the launch of its limited-edition Bucked Up Iced Tea Lemonade. Available at GNC retail stores and on GNC.com for a limited-time, Iced Tea Lemonade joins an existing range of pre-workouts flavors from Bucked Up including Berry, Razzle Dazzle, Strawberry Kiwi, Watermelon and Blue Snow Cone, it says.

Sports nutrition brand JNX Sports announced the launch of two new products: The Curse! Glutamine and The Curse! Creatine. Adding creatine and glutamine to The Curse! lineup offers two more ways to maximize workouts, the company says.