As a new edition to its Core Power Elite line, Core Power now offers Elite Strawberry, which contains 42 grams of complete protein in each 14-ounce bottle. 

BODYARMOR, a brand of BA Sports Nutrition, Whitestone, N.Y., announced the launch of BODYARMOR EDGE, a premium sports drink with natural caffeine.

To kick off the new year, Vita Coco released Boosted, a coconut water fortified with MCT to provide sustained energy for the body and mind. 

American Beverage, formerly the American Beverage Association (ABA), Washington, D.C., announced a new look and name that speaks to who the association is — a strong, united, forward-thinking industry driving solutions together on issues of importance to the communities, families and customers we serve, it said in a statement.

BODYARMOR LYTE Sports Drink, a brand of Whitestone, N.Y.-based BODYARMOR, announced a new equity partnership with 7-time Grammy Award-winning superstar Carrie Underwood. 

NBA Champion Kawhi Leonard partnered with X2 PERFORMANCE to launch its fitness supplements.

Because supporting the immune system is top of mind for many people, Abbott Park, Ill.-based Abbott is launching a new Pedialyte formulation specifically designed with key nutrients to support immune health. Pedialyte with Immune Support was developed for consumers looking for key immune-supporting nutrients in their hydration solution.

Swire Coca-Cola USA, Draper, Utah, announced that Jack Pelo, its president and chief executive officer (CEO) for the past 24 years, will retire at the end of this year. Rob Gehring, currently chief operating officer, will assume the president and CEO role beginning Jan. 1, 2021.

Propel Electrolyte Water recently released Propel Immune Support, which offers those with active lifestyles an easier way to replace electrolytes lost in sweat and supports a healthy immune system with vitamin C and Zinc, the company says.

Kinderfarms' Kinder For Life social media challenge is raising awareness of and funds for cleaner, safer drinking water for those in need, partnering with Change.org to make the effort successful.