BODYARMOR, a brand BA Sports Nutrition, Queens, N.Y., announced a partnership with Atlanta Hawks All-Star Trae Young as the brand’s newest athlete partner.

Beverage Industry provides an in-depth look into the performances and trends in the alcohol and non-alcohol categories within the last year.

Iconic Protein launched Iconic Kids, a protein drink for children that is free of sugar and features a full serving of vegetables from organic kale, broccoli and spinach.

As consumers increasingly turn online for their food and beverage needs during the COVID-19 pandemic, PepsiCo Inc., Purchase, N.Y., announced the launch of PantryShop.com and Snacks.com, two direct-to-consumer websites where shoppers can order an assortment of PepsiCo's food and beverage brands.

Talking Rain Beverage Co., creators of Sparkling Ice, introduced Talking Rain Elevate (TRE), a non-carbonated, multifunctional performance water. 

As efforts accelerate worldwide to provide relief from the ravages of COVID-19, Purchase, N.Y.-based PepsiCo Inc. and The PepsiCo Foundation announced a more than $45 million initiative focused on helping people and communities most affected by this virus.

Ascent, a wholly owned subsidiary of Leprino Foods, launched Recovery Water, a water-based beverage that pairs high-quality protein with electrolytes to help athletes optimally recover post-workout, it says. 

Vaughan, Ontario-based Ignite Beverages Inc., a subsidiary of Ignite International Brands Ltd., announced the addition of ZRO, a performance beverage, to its expanding portfolio. The new release is on the heels of unveiling its vodka and pH9 alkaline water products.