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2024 State of the Beverage Industry: Sports drinks embrace everyday wellness

This year’s State of the Industry report on sports and protein drinks highlights how the category is tapping into everyday wellness trends to support the needs of consumers.

By: Jessica Jacobsen

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Articles

RECOVER 180 Tropical Ice and Orange Cream
Survey shows consumers pay attention to protein in diets
By: Jessica Jacobsen
BODYARMOR debuts first release of 2026
By: Staff Beverage Industry
Premier Protein debuts new branding, new products
By: Staff Beverage Industry

BodyArmor broadens portfolio, focus

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