Sports Drinks

RSS

The Coca‑Cola Co. previewed portfolio innovations to help refresh, hydrate and recharge throughout the day at the 2026 NACS Show in Las Vegas.

Drink sales increased by 2.9% across Europe's six biggest grocery markets last year, as shoppers continued to cut back on alcohol but paid more for a new generation of beverages competing for social occasions and catering to healthier lifestyles.

USANA Health Sciences launched Clear Protein + Creatine Mix, bringing clear whey protein isolate, micronized creatine monohydrate and electrolytes into one 50-calorie drink.

Premier Protein introduced a sparkling new way to meet protein goals with the launch of Sparkling Protein Soda.

C4, Austin, Texas, a cornerstone of the Nutrabolt portfolio of performance brands, announced the launch of C4 Sparkling Protein, a caffeine-free, ready-to-drink beverage that brings a new experience to the protein category. 

The Gatorade Sports Science Institute (GSSI), Gatorade’s research arm with four decades of experience in hydration, nutrition, and human performance, presented the findings from its first “Body of Science” study. 

Bucked Up has expanded its RTD lineup with two new launches: Drive Hydration and Refreshers.

In this year’s State of the Industry report, fitness as a lifestyle continues to have a growing influence on sports and protein drink market.

SPYLT unveiled a bold new look alongside its “Deliciously Outta Hand” campaign, encouraging consumers to tap into their inner teenager through the “Outta Hand Chug Challenge.” 

Today’s beverage aisle is a chaotic collision of function, flavor, lifestyle and identity, with functional beverage brands often have to win over consumers in seconds as its packaging serves as a billboard.