Sports Drinks

RSS

Gatorade is releasing a new product: Gatorade Lower Sugar, the brand’s first ever sports drink with 75% less sugar than Gatorade Thirst Quencher, it says. 

PepsiCo announced details about many of the beverage portfolio innovations in the protein space, which are slated to debut in 2026.

BODYARMOR Sports Drink announced a bold new chapter in Canada with a refreshed visual identity and the launch of “Choose Better,” a masterbrand campaign.

Vital Proteins announced the launch of its new Collagen & Protein Shake.

RECOVER 180, Los Angeles, announces that NFL superstar and entrepreneur Travis Kelce has joined the company as both an investor and brand partner.

BOOST unveiled its new BOOST Advanced Nutritional Shake designed to support nutritional needs during a weight management journey for adults who are on GLP-1s, the company says.

Gatorade will expand its all-day hydration lineup with new functional products designed to support athletes beyond game time, including a new Gatorade Hydration Booster variant: Relax.

PHX, a functional beverage that blends hydration and energy in a single product, unveiled its signature drink lineup.

Seattle-based Stanley 1913, a global lifestyle brand built for performance and cultural relevance, unveiled the second installment of its celebrated partnership with the Messi brand and international athlete, Leo Messi. 

BIOLYTE unveiled a brand redesign across all product lines, including ready-to-drink bottles and On The Go packets. The refresh features vibrant, bold colors, a simplified logo and updated flavor names.