Sports Drinks

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Gatorade, a brand of Purchase, N.Y.-based PepsiCo, announced the national launch of its first unflavored water: Gatorade Water. 

ROAR Organic unveiled its newest offerings: Cherry Limeade Plus Powder and Blackberry Lemonade, ROAR’s latest flavor addition to its ready-to-drink beverage line. 

POSSIBLE, a leader in innovative health solutions, announced the release of its newest product: Whole Food Electrolyte powder. 

Veteran beverage entrepreneur Lance Collins announced his latest venture: RECOVER 180, a new organic hydration sports drink.

BODYARMOR unveiled BODYARMOR ZERO SUGAR, the brand’s first zero sugar sports drink.

Celsius Holding Inc. announced the launch of a new collection: CELSIUS ESSENTIALS.

Optimum Nutrition (ON), part of Glanbia Performance Nutrition, introduced four new, limited-edition flavors across the brand’s Gold Standard 100% Whey and AMIN.O. ENERGY product lines.

Keurig Dr Pepper Inc. (KDP), Burlington, Mass., and Frisco, Texas, and Grupo PiSA, Guadalajara, Mexico, announced that KDP will sell, distribute and merchandise Electrolit, a premium hydration beverage, across the United States as part of a long-term sales and distribution agreement. 

BODYARMOR Sports Nutrition announced the launch of its latest innovation: BODYARMOR Flash I.V. Hydration Boosters. 

Electrolit, a brand of Electrolit USA, Cerritos, Calif., is bringing the flavors of summer to market with the addition of Pineapple to its lineup. Subtly blending natural pineapple flavors with the brand’s signature electrolyte formula, the new flavor will be available exclusively at Circle K, it says.