Premier Protein debuted a new, permanent addition to its ready-to-drink (RTD) shake portfolio: Cookie Dough.

The Premier Protein Cookie Dough Shake is an indulgent drink, featuring the brand's signature creamy, delicious formula and packed with 30 grams of protein, 160 calories and one gram of sugar, the company says.

“This launch has been highly anticipated by the fans. Cookie dough is such a nostalgic experience for so many of us. Who doesn’t remember standing at the kitchen counter with loved ones sneaking a swipe of the mixing bowl?” said Amy Larek, director of marketing for Premier Protein, in a statement. “This newest flavor launch is just another way we're hoping to bring a little joy to fans' health journey, enjoying a moment of indulgence without compromise.”

Premier Protein Cookie Dough High Protein Shakes now are available at major retailers nationwide.