Nurri, a better-for-you lifestyle brand known for its 30g Protein Ultra-Filtered Milk Shakes, announced the launch of its new Strawberry flavor in Costco.
Unwell Hydration with Protein contains 740 mg of electrolytes and three essential B vitamins and is “the perfect way to refuel after a workout or grab a boost of protein on the go,” company says.
Nurri introduced a fresh, new design for its 30g Protein Ultra-Filtered Milk Shakes. This lifestyle-forward redesign reflects Nurri’s position as an everyday, household beverage that is fun, flavorful and functional, the company says.
In this year’s State of the Industry report, experts share how the sports and protein drink market appeals to more than just athletes with its association to health and wellness, functional trends.