Nestlé’s BOOST teamed up with Cinnabon to introduce its new protein drink: BOOST High Protein Cinnabon Bakery Inspired flavored Nutritional Drink.

Muscle Milk announced its first cause-based initiative, the Lifting Project to help make fitness more accessible to individuals in underserved communities. With the launch of the Lifting Project, Muscle Milk also is announcing the next iteration of its consumer engagement campaign Own Your Strength.

Nutritional Growth Solutions introduced its “Grow Daily Boys 10+” protein drink powder to support growth and development in boys 10 and older.

Members of the ingredient market are promoting new product solutions and information sharing among the ways they are supporting today’s formulators.

As a new edition to its Core Power Elite line, Core Power now offers Elite Strawberry, which contains 42 grams of complete protein in each 14-ounce bottle. 

Silk, a brand of Danone North America, released Silk Ultra, which features 20 grams of complete plant-based protein.