protein drinks

2021 State of the Beverage Industry: Weight control, sports beverages growing steadily

Most fitness beverage subcategories see notable growth

July 1, 2021

The sports drinks category saw a 15.6% growth over the year prior, which experts note likely is due to increasing consumer focus on health and wellness in recent years.

Category Focus

Functional, plant-based ingredients boost sports, protein drinks’ growth

Performance beverages broaden functionality with new releases

Stephanie Cernivec

April 22, 2021

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Although the pandemic presented a challenge for many beverage categories, it seems to have offered an opportunity for the sports and performance drinks segment.

Core Power Strawberry Protein Shake

February 22, 2021

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As a new edition to its Core Power Elite line, Core Power now offers Elite Strawberry, which contains 42 grams of complete protein in each 14-ounce bottle.

Silk Ultra

January 25, 2021

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Silk, a brand of Danone North America, released Silk Ultra, which features 20 grams of complete plant-based protein.

Huel Coffee Caramel Black Edition

October 20, 2020

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Huel expanded its nutrition portfolio with the release of Coffee Caramel Black Edition.

Nutrient Survival Beverages

September 24, 2020

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To accompany its line of survival foods, Nutrient Survival has released several nutrient-packed beverages, the company says.

Ensure Plus nutritional shake

September 22, 2020

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Abbott announced the release of Ensure Plus, which now contains 16 grams of protein along with essential nutrients that support immune health, it says.

2020 State of the Beverage Industry: Functional sports, protein drinks growth continues

Consumers demand convenient hydration, muscle-recovery

June 24, 2020

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As consumer focus on health and nutrition increases, the beverage market is booming with a variety of functional beverages that cater to sports and muscle recovery, hydration and convenience. In addition, the market is projected to grow, especially as ingredient manufacturers release innovative ingredients optimized for both efficacy and portability.

Iconic Kids protein drinks

June 22, 2020

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Iconic Protein launched Iconic Kids, a protein drink for children that is free of sugar and features a full serving of vegetables from organic kale, broccoli and spinach.

Category Focus

Sports and protein drinks experience modest growth

Brands release low- and no-sugar options to keep up with trends

Barbara Harfmann

April 21, 2020

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Although the sports and protein drinks category isn’t necessarily hitting it out of the park, the category nevertheless is “rounding the bases” with modest growth.