In its first foray into the beverage market, ALOHA Inc. launched its self-titled line of plant-based protein drinks in three varieties: Vanilla, Chocolate Sea Salt and Coconut.

As consumers gear up for the spring season, their thirst for alternative beverages remains high. In the Readers’ Choice: New Product poll for February, there is a tie for the title between OWYN Dark Chocolate Protein Drink and Califia Farms Übermilk.

Smári launched its line of Icelandic protein coffee: Kaffi.

Califia Farms launched Übermilk, a line of oat milk beverages. 

Only What You Need Inc. launched its self-titled acronym beverage line: OWYN.

Protein2o launched its latest product line: Protein2o Plus Energy, which boasts 125 mg of caffeine in addition to 15 grams of protein, the company says. 

Los Angeles-based Koia, the plant-based protein beverage, announced distribution into 530 Target locations with expanded grocery across the Midwest, Northeast and Florida.

Horizon Organic, a brand of Danone North America, launched its latest milk product: Horizon Organic High Protein.