Dutch Bros unwraps festive holiday lineup
New seasonal offerings now available while supplies last
With the arrival of holiday season, Dutch Bros announced it is serving up its most festive menu yet with the launch of two new seasonal sips, a first-ever themed food item and a pair of returning classics.
The following are new additions to Dutch Bros holiday lineup:
Merry Magic: a fruity blend full of holiday spirit with blackberry, peach and cherry topped with festive holiday candy, offered as a blended or iced Rebel Energy Drink, Myst Energy Refresher or lemonade.
Sprinkle Cookie: a sugar cookie inspired flavor finished with Soft Top and holly sprinkles, available as a Freeze, iced latte or iced chai.
Holiday Sugar Cookie Cake Pop: a festive sugar cookie flavored tree-shaped cake pop coated in white chocolate and decorated with drizzle and sprinkles.
Additionally, the following are returning this holiday season:
Hazelnut Truffle: featuring hazelnut and rich chocolate milk, finished with fluffy Soft Top and caramel drizzle, offered as an iced or hot mocha or mocha Freeze.
Candy Cane: a pairing of peppermint and velvety chocolate milk with Soft Top and candy cane sprinkles — available as an iced or hot mocha, mocha Freeze, mocha cold brew or hot cocoa.
“The holidays are all about bringing people together and spreading joy. That’s at the heart of everything we do at Dutch Bros and it’s exactly what we wanted to capture with this year’s holiday menu,” said Tana Davila, chief marketing officer at Dutch Bros, in a statement. “Whether you’re craving a cozy, chocolatey classic like the Hazelnut Truffle, or looking to try something bright and unexpected like the new Merry Magic, our goal is to add a little extra charm and fun to every Dutch Run this season.”
Adding to the festive experience, every drink is served in one of nine seasonal-themed cups, including special editions for kids and pets, the company notes. Decorated with seasonal accents from presents to snowflakes to jingle bells, these cups are built to share plenty of holiday cheer, it says.
The festive flavors are available now at all 1,225-plus Dutch Bros locations, while supplies last.
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