Lost Oak Winery, a family-owned and operated winery located in Burleson, Texas, announced the release of a new holiday wine, Holiday 2020 — just in time for festive celebrations, it says.

Skrewball Whiskey announced the introduction of a festive, boozy peanut butter-flavored Skrewball Eggnog – just in time for holiday celebrations of all kinds, it says.

Loverboy, a fast-growing maker of premium, canned cocktails, sparkling hard teas and spritzes, announced two new martini flavors: Sugar Cookie and Gingerbread, inspired by the festive sweet treats synonymous with the season. 

With the holiday season in full swing, Purchase, N.Y.-based PepsiCo unveiled its new holiday campaign featuring Lindsay Lohan and Santa inviting fans to try a surprising and naughty new twist on an old tradition with the introduction of Pilk and Cookies.

In time for the holiday season, Mom Water announced its newest fruit-infused vodka addition: Carol, a new limited-edition Cranberry Lime flavor.

Jameson Irish Whiskey, a brand of Pernod Ricard USA, New York, announced putting a fun twist on its beloved whiskey trees — this time you can buy your very own, it says.

Following up on last holiday season's popular hard seltzer variety pack, Truly Hard Seltzer announced the return of its Holiday Party Pack with two flavors from 2021 and two new flavors.

From expanding gifting beyond the traditional holiday season to the resurgence of in-person work events, a new, Drizly report highlights how professionals are approaching beverage alcohol in the workplace.

BuzzBallz LLC announced its BuzzBallz Eggnog is returning for the 2022 holiday season with wine and spirit-based variations.

Kellogg’s Eggo, in partnership with craft distillery Sugarlands Distilling Co., released its Eggo Nog Appalachian Sippin’ Cream, a rum-based liqueur with cinnamon and nutmeg flavor notes.